Sharp Innovations Blog
Hey Small Business Owner, You Can Do Social Media! We Offer 5 Awesome Tips to Help
March 3, 2021We work with small business owners every day and we know how hard they work to keep their businesses running and growing.
Day-to-day tasks are enough to overload you and your staff. So we understand why that October 2020 post on your Facebook page or LinkedIn profile is the most recent news you’ve shared.
These 5 tips will make social media a possibility. If these still don’t convince you to get posting, then we encourage you to give us a call. We have tiered digital marketing packaging, including a social media growth option that’s an affordable solution for managing social media tasks.
7 Web Development Tools We Love [and Why]
February 18, 2021All web developers collect tools along the way that enhance their abilities to create super websites. These tools can also save time.
At Sharp, financial stewardship is one of our core values and one of the reasons web developer Peter Stevenson uses development tools.
He shares seven web development tools that are among his favorites and explains why they are included in his web dev “toolbox.” These help him work smarter and not harder. Four of these tools aid development in general and three focus on web optimization.
Web Design: Out With the Old; In With the Neu
February 10, 2021One of the most exciting aspects of web design, and design in general, is its ever-evolving nature. Sometimes best practices subtly refine over time, others see drastic changes to style and implementation.
Throughout the ‘90s and early 2000s, while the internet was bursting at the seams with new websites, services, and entirely new devices like the iPhone, the go-to design style was Skeuomorphism. This refers to digital interfaces that mimic physical ones that people are already used to. This was important during the digital boom to make new digital interfaces as intuitive as possible.
Great Photography is Crucial to Your Brand
January 29, 2021
Does Your Business Care? Prove It With Cause Marketing
January 21, 2021This pandemic has really placed the health of communities in the spotlight, both the physical well-being of individuals and the overall condition of neighborhoods, businesses, industries, etc.
It’s the reason behind a surge in cause marketing among businesses and brands.
Exactly what is cause marketing and should your business join in? Let’s take a deeper look at what cause marketing entails, its pros and cons, and whether it’s worth your business or brand dedicating time and effort behind it.
How To Make Your Business Show Up On Google & Google Maps – A Step By Step Guide That Any Business Owner Can Follow
January 13, 2021While almost everyone uses a search engine like Google on a daily basis, there are still a surprising number of local businesses that are not listed on Google or are listed but not easily discoverable by their ideal customers or clients.
If that sounds like you, you’re probably wondering, “How can I make my business show up on Google?” In a nutshell, here are the basic steps:
GMB Signals Increase Their Role in Driving Local Rankings
December 29, 2020Google My Business signals are gaining muscle when it comes to lifting your brick-and-mortar location in local search and having it appear in front of users.
GMB signals include factors such as proximity to the person searching, business categories, and the keywords used to describe your business in its Google My Business page title and other details.
Recent reports indicate that among local search rank factors, GMB signals in 2020 increasingly influenced search results and these signals continue to rise in importance.
Rethink Brand Awareness and Its Value
December 18, 2020Let’s face it, we all want to equate marketing dollars directly to growth.
When planning any marketing campaign, it’s best to have your goals, strategies, and metrics tracking in place to indicate the success or failure of your marketing campaigns.
Data-driven marketing is a fantastic way to grow your business and protect your marketing budget from efforts that don’t equate to returns.
Does My Website Need SSL?
November 13, 2020
Can WordPress Help My Business?
November 3, 2020Whether you’re a small, local business or a large, multi-location business, WordPress plugins make it possible to add a new feature to your existing site or platform just through installation, with little or no need for third-party development.
WordPress is great for businesses that want to capitalize on its ability to integrate systems crucial to business success and help run their business more effectively and efficiently via the power of their website. In other words, WordPress integration helps your website become the marketing tool it should be. WordPress integrations can help your business grow.