Sharp Innovations Blog
Can you recycle your website content?
February 12, 2020A lot of time and effort goes into creating all the information on your website, so being able to repurpose it in other ways can help you get more for your money. When the information is helpful to your clients, recycling can emphasize its value or importance.
But search engines may penalize websites that feature copied content that appears in its exact form or appears with just a few minor changes to it. To avoid getting “punished” with a low search ranking, your best bet is to repackage content instead.
SEO in 2020: Trends to Watch & Styles to Try
January 17, 2020Last year, the SEO world saw plenty of changes – from relevant, strongly written content playing a key role in site visibility to Google’s “mobile first” indexing structure – but now it’s a new year! We’re always on the lookout for brand-new trends and ways to improve our clients’ online visibility.
Today, we want to dig into some upcoming digital marketing trends for the new year, as well as a few trends that are here to stay and should be treated as such. Keeping up with constantly changing trends can be tough – let us help you out!
Come to the Dark Side – Dark vs. Light Mobile Design in 2019
August 29, 2019Tired of bright designs with white backgrounds blinding you when you’re doing your late-night internet browsing or news reading? Maybe you find yourself predominantly looking at a computer screen for your job, with headaches looming by the end of the day. Either way, you’re in luck! Another evolution in digital design has started to gain steam the past couple of years and is about to explode: dark mode.
Email Marketing is Dead – Or is It?
August 9, 2019Email marketing is dead…
Or is it?
We’ve heard this argument before. Often it is said by those looking to explain a minimal interest in signing up for an email newsletter. Here’s the truth: no one wants to sign up for your email newsletter. The truth is, “signing up” for your newsletter to “stay in touch” doesn’t offer any value to your customer.
What Is My Website or App Really Trying To Be?
August 5, 2019
Four Reasons to Redesign Your Website this Summer
August 2, 2019Summer is heating up, and we can think of a couple ways to enjoy it! What about a brand-new website? Redesigning your site can be a great way to create a fresh buzz about your company and even roll out some correlating promotional deals to kick off a fresh season.
We love the idea of a brand-new website to bring your company out of the shadows and into the spotlight. Here are just a few reasons why summer is the absolute best time to redesign your site and say “out with the old, in with the new”!
Duck…Duck…Go! New Search Engine Sensation is Sweeping the Nation
July 25, 2019Each week, you can find dozens of stories about popular websites, apps, and even search engines suffering from data breaches, selling users data, or running into other issues with their user’s privacy. With all these issues, people are looking even more closely at ways to ensure better privacy in their online lives.
Recognizing Online Spam Attempts
May 30, 2019Spamming attempts are varied and plentiful through the many technological advances we use today. We utilize technology in many ways and spammers are using the same technologies to trick users into giving away money and personal information. This makes it difficult to determine what is legitimate or not. There is one saying we use in technology: “if it seems too good to be true, it probably is.”
The Evolution of the CMS
May 1, 2019CMS stands for Content Management System. The purpose of a CMS is to allow users to create, manage, and modify your website content. Most CMS’s also give you the ability to manage text, images, embedded video, audio, and other features of your website. It is a great way to make sure your website content stays current and fresh, and gives your users reasons to return to visit your site.
Below, we’ve defined some examples of common CMS software, and for what each system is best suited.
