There are a wide variety of factors to consider when designing a new website; imagery, color scheme, call-to-action button style, and overall layout are all essential to your website’s success and lead generation. These are all heavily scrutinized by designers and clients alike. A vital decision that is often overlooked, however, involves font choice.
Fonts can truly tie a website together and even influence a user’s behavior, making them a crucial part of the design process. Certain fonts should make key phrases jump out by being bold or unique, while others need to be comfortable to read in paragraphs. Typographical hierarchy is essential as well, leading the user along a designated path through the page’s content and drawing attention to specific pieces without distracting from the main text of the page. The science behind effective typography goes deep, but here we’ll focus on just 4 ways that font choice alone can affect the performance of your website.
If you’ve been using the Internet for more than 10 years, you can remember those cool little movie clips or interactive portions of websites that used Flash. Well, since that time, the Internet has come a long way, and due to modern programming languages, Flash is no longer necessary. Not only is it no longer necessary, it is being killed off by all modern browsers with Google leading the way with their Chrome Browser.
Adobe (the company that owns Flash) – has announced that even they are going to stop supporting it in 2020. What does this mean for you as a person or a business who has a website? Well, as time goes on between now and then, you will see that Flash elements on a website are not working anymore. Does this mean no more fancy movie clips and no more interaction between clients and your website? No, it’s actually quite the contrary.
When you’re getting ready to make a new website, you can take some important steps to ensure that you’re happy with the design that your developer creates for you. Here at Sharp, our designers will always try to incorporate your vision as we see it while still implementing general rules of good practice in the world of the web so that you get a website that matches your vision and works efficiently for your customers.
Things like button placement, color palette, fonts, iconography, photos, and so much more are all important decisions that go into an initial website design. Merging these deliberate decisions with what you have in mind is a careful balance that can sometimes result in something unexpected without a lot of detail. Some people like to be surprised and allow our designers as much creative freedom as they want, but if you have a particular vision of how you want your new site to look, here are 4 ways to get the design you want.
1. Provide as much detail as possible. If you have a very specific vision, be sure to communicate it as clearly as you can. The more detail you give us, the closer we can get to your vision. To you, that vision can seem obvious, but we may have a very different picture in mind if you don’t provide us with copious descriptions of what you’re looking for. So tell us every little thing. For a web designer, there is no such thing as too much detail!
Nowadays, how many businesses don’t have some form of website? Even small businesses know the importance of having an online presence so people can find them. However, many of those websites are years behind the curve in how they were built and even in the information that they contain. While having any online presence is certainly better than having none, having a modern website that follows current industry standards will do significantly more for you and your business than will a website that’s a couple of years old.
With the ever-growing rate of mobile sites, it has become increasingly important to also improve the usability of the site. One of the large factors in this is that of page loading speed being as quick as possible, to not slow users down as they use your website. Along with this, Google and other search engines have realized the importance of this, and as such, they emphasize and prioritize sites that are well optimized for this in their search results. This is because they recognize the reality of how users interact with your site, and the experience they have if it loads slowly. In fact, Google has found that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
From our computers to our phones, and even to custom computer devices, apps are used everywhere as a part of our daily lives. Whether it be for entertainment, convenience, or for a work-related need, these applications we use make what we do simpler and more efficient. If talk of apps and what all the thought-process that goes into them is too much stress and hard to understand, contact us now and we can help you to better understand your options, otherwise, read on…
Apps are most recognized today through their use on mobile devices, but that is truly just a name for something that has been used long before on desktop computers as well. Fast forward to today, and while mobile phones are taking off in the amount of usage and popularity, desktops still remain as a steady tool, especially among the working world. The desktop app is not dead, in fact, there have been, in recent years, new technologies intended at making applications made for the computer easier and more streamlined to create, which also allows for greater innovations and faster build times. What is this method? In conjunction with using Node.js and Electron, we can help to deliver a fully custom app, with all the features you could expect. This technology builds on top of a variation of chrome, so everything that you love and gain out of Chrome’s usage, can also then be applied to that app. This would include its speed, responsiveness, up-to-date HTML/CSS, and more. We can even help to set up automated updates to your application to ensure users are always on the newest version of your great application tools.
Who remembers turning to the Yellow Pages in the phone book to find companies for a needed service? If you’re too young to have used the Yellow Pages, ask someone who grew up with them. In the years before the Internet, companies paid a lot of money to have the most attractive ads in the Yellow Pages and to attract business. Many of us looked at the ads to determine if a company’s service would meet our needs. Then, we made trusting choices based on pages in a book with limited space, and a major factor in our decisions was the attractiveness of the ads.
Today, the Yellow Pages do still exist, but no one is quite sure why. Instead of looking in the back of a phone book to find a restaurant or a plumber, modern consumers our mobile phones, tablets, and computers. We lead electronic lives, and we depend on the searching technologies, web page content, and reviews to determine if a company will supply the best service for our needs.
As a result, the importance of having the most attractive Yellow Page ad is a thing of the past. Now, a successful business must try to develop a web site that attracts their consumers and shows how the business behind the ad is the best one to meet the customers’ needs.
A mobile-first mindset is a must when developing websites in today’s world. With the majority of mobile searches now taking place on mobile devices, it only benefits you to cater to your customers’ preferred way of accessing your website.
Search engines have already adapted to the change by promoting things like Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP), and Google is even offering a Mobile Sites certification for developers to earn recognition as an expert in mobile site optimization.
Sometimes the most subtle design decisions can vastly improve or hurt the overall user experience in the world of web design. In a field constantly subject to new visual design trends, user expectations, and form factor changes, it can be tough to keep up with the most effective solutions for seemingly simple pieces of functionality like a website’s navigation menu. Some tried and true methods tend to stick around, but that doesn’t mean that they’re always the best for your current users.
On mobile devices, especially, the requirements are constantly evolving. Navigations need to look great and work well on a 10” tablet, a 6” “phablet”, or a 4” phone. Let’s take a look at some reliable navigation options that focus on ease of use while still complementing your website design across a multitude of mobile devices.
A very popular option right now is what’s known as the hamburger menu, referred to as such due to the icon with three horizontal lines stacked on top of each other. This icon has become synonymous with mobile navigations and is sometimes utilized on full desktop sites. It provides an easy way to access a site’s menu without obstructing the design in a largely universally recognized way. Hamburger menus have been in use for several years now but have exploded in popularity recently with the advent of responsive websites.
Even if you know nothing about how search engines arrange the results when you conduct a search, you’ve probably at one time or other experienced results that are constantly in flux. As Google, Bing and other search engines work to provide you with the best match to your query, the search engines are constantly getting tweaked.
With many businesses now planning their budgets for 2017, we thought it would be helpful to show you the directions where the search engines are heading so you can reap the benefits of staying on top of things.
Even if you’re already part of a Search Engine Optimization (SEO) program, you can still benefit by staying current on SEO trends. If your SEO program is with us, you can make sure your marketing objectives for next year align with what is trending and where we will likely be heading. If your SEO program is with another company, you can make sure they’re on top of these trends, and if they’re not, we’d be happy to discuss our different SEO packages with you.