print marketing - relevant?

Print Marketing: Is It Still Relevant in the Digital Landscape?

Print marketing is a great way to reach potential customers, and for years it has been an essential part of almost any successful marketing campaign. But in the era of digital media and digital technology-driven customer engagement, print marketing continues to be debated as a viable option for businesses looking to attract new customers. Is print still relevant today? Or have we moved on from analog approaches in favor of more modern methods?

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core values

What Are Your Business’s Core Values?

The Obvious, Yet Completely Underutilized Brand Magnifier

Your core values act as a compass by leading you through your daily life. The direction you are led dictates the decisions you make, and the activities in which you take part. The businesses you choose to support and hire are typically in alignment with the causes and values that you believe in. Now more than ever, consumers take time to learn about the people and mission behind the companies and services they choose to invest in and utilize. If you don’t have a clear vision of what your business’s core values are, then you are missing out on major branding and marketing opportunities.

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Google Ads for Small Businesses: Harvesting the Power of Local Search Ads

Gone are the days of phone books and old school Yellow Pages. From finding a local pizza place to searching for a swimming pool contractor, more and more people are turning to Google to search for products and services in their area. Google Ads is an excellent way for small businesses to increase their customer base.

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schema markup

Schema Markup: A Powerful Tool For SEO

Schema markup is a great way to help your website stand out from your SEO competitors. Here’s why you need schema: what it is, and how to use it.

Schema markup ( is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (otherwise known as a “rich snippet”), which appears in search results, adding additional descriptive information about its host web page.

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managed WordPress hosting

WordPress Hosting: WP Engine vs BlogVault

As the years have passed and web tech has progressed further into the 21st century, WordPress has remained one of the most popular website CMS platforms in use across the internet. WordPress is well-known for its versatility and ease of use, as well as the broad variety of apps, plugins, and WordPress hosting services available to add increased functionality to any WordPress website.

When using the WordPress framework, the site owner has many options regarding where and how their site will be stored and hosted. One such option would be the use of a managed hosting service. Use of such a service can benefit the site by improving the overall daily performance of the website, doing much of the heavy lifting for the site owner as far as maintenance, support, and connectivity is concerned. Two key players in the area of WordPress site hosting are the online services known as WP Engine and Blogvault.

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Image Compression

Why Image Compression is Vital for your Website

Everyone loves high-resolution, crisp imagery, right? It can be difficult to take a beautiful photo and subject it to compression, but one thing people like more than a sharp photo on your website is a fast website. Fortunately, compression has evolved significantly over the years, allowing us to retain a high level of quality while considerably reducing the image file’s size. This is essential for websites today, especially for mobile use, to ensure rapid site speed and decrease the likelihood visitors leave before having a chance to learn about you and your services. In addition, image compression can help improve SEO by virtue of having a better site speed score – two birds, one stone. Search engines and people love fast websites. As a result, image compression is an essential tool for website owners and developers.

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AI - Artificial Intelligence

AI: The Power of Artificial Intelligence in Digital Marketing

These days, when people envision artificial intelligence (AI), they often imagine futuristic inventions like self-driving cars or talking computers equipped with virtual assistants (Hey, Siri!). But the real technical landscape of AI is actually a wide range of tools and applications that operate quietly in the background, automating routine chores or generating mathematical predictions.

This is especially true in the field of marketing, where the ability of AI to display certain goods and services to specifically chosen potential customers has been adapted to service that industry as long as AI has existed.

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purple graphic of computer , tablet, and smartphone

UX Design for Integrated Mediums: Seamless User Experiences for Web and Mobile Platforms

User experience (UX) design is critical for creating websites and mobile applications that users will enjoy using. A good UX design makes it easy for users to find the information or content they need, while also providing a pleasurable experience. A bad UX design, on the other hand, can frustrate and even alienate users, leading them to abandon your website or app altogether.

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close up of social media apps on mobile phone

Riding the Wave of New Trends in Digital Marketing

It’s no secret that the digital marketing landscape is constantly evolving. As new technologies and platforms emerge, businesses must adapt their strategies to stay ahead of the curve. As a deeply dedicated company of internet specialists who provide the very best in digital marketing services, Sharp Innovations is devoted to forecasting the newest trends and helping our clients ride that wave to success. Here we will explore some of the latest trends in digital marketing and discuss how best to capitalize on them. Whether you’re looking to improve your e-marketing efforts or simply develop a more effective long-term digital strategy, these tips can help you stay ahead of the competition!

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CTA button examples title

Call to Action Button Examples: Make Sure They Fit Your Brand

Calls to Action, or CTAs, are the short phrases that encourage site visitors or an ad audience to take action. They often appear as “buttons” on a site page or on a digital ad but can also appear as highlighted words with links attached.

A good CTA button doesn’t create any sort of confusion. It’s important to keep a CTA as short as possible. But it also needs to convey to the user that there is low risk and some reward involved in clicking it. Ideally, your CTA instills confidence that clicking on it will fulfill the user’s need, curiosity, goal, etc.

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