What’s Your Brand?4 min read

Wooo!

Ric Flair

“Ric Flair created a brand for himself that people around the world recognize and celebrate.”

With that expression and an outlandish personality, Ric Flair created a brand for himself that people around the world recognize and celebrate.  Flair was a wrestler who branded himself The Nature Boy, and he used his brand to become famous and to distinguish himself from hundreds of other, less memorable wrestlers.

The main components of Flair’s brand, in addition to Wooo!, were his flashy hair and clothing, his habit of surrounding himself with beautiful women, his ability to give a great interview, and, finally, his willingness to put on a great show inside the squared circle every night.  Put all of those factors together, and you have a memorable brand that put people in the seats and money in Flair’s pocket.

Ric Flair is unusual because he’s a one-man brand. Most other successful brands belong to companies with more than one employee.  However, whether your business has 1 employee or 1000, you can certainly benefit from developing your brand. Conversely, you’ll suffer from not having a brand. Continue reading

What Is This Web Coming To?4 min read

Every day, almost all of us use the Internet in one way or another, and the crazy part is that we might not even realize we are using it for what we are doing. For instance, when you pick up your phone and check the weather, that app is accessing the Internet to get the information it needs to relay to you. When you go home at night and nothing good is on television and you put on Netflix, all of the choices you have to watch are on a database on the Internet, and all of that streaming takes place over the Internet.

And what about so many other things that we hear about and use, such as Amazon’s Alexa? Yes, even that is using the Internet. Security companies are using the Internet to allow you to see your cameras on your mobile device or even to control your lights using your mobile device. Using the Internet, your exact location can be pinpointed on a map. You can post how you feel on social media. What is this web coming to, though?

If we think about the many different innovations that are being made each and every day, we can see a greater need and a greater use for the Internet. One of the greatest inventions for the Internet was the use of accessing it over cellular towers. This has allowed for a lot of new innovation. For instance, self-driving cars. They have to navigate and be controlled remotely. This can all be done over the Internet in combination with a GPS system. Continue reading

Get Those Business-Building Google Reviews!3 min read

One of the simplest ways to improve your online marketing presence is establishing a business listing on Google and Bing. But just having a presence isn’t enough. To benefit fully, you must make your presence a hard-working member of your marketing team.

Too often we find that businesses fail to take the extra few moments to fully detail their profiles. By adding several set of photos (inside, outside, team, at work, etc), business hours, a 360-degree virtual tour, and other useful data, you are directly providing not only Google with additional information on your business, but potential customers as well, and photos add more of a human touch to your website. This additional information can help improve click-throughs on your business listing, your local pack ranking, and your localized organic ranking.

If you are not part of the minority of businesses currently taking advantage of these features, it’s likely that you’re missing out on another simple way to improve click-throughs, your local pack ranking, and your localized organic ranking – Customer Reviews. Continue reading

It’s Time for Your SEO Audit | Header

It’s Time for Your SEO Audit3 min read

Your website should be hard at work driving targeted traffic and leads to help complete all the goals that you had when you created the site. Whatever your goals may be, and even if you currently have or have had in the past signed up for search engine optimization (SEO) services with another internet marketing firm, it may be wise to perform an SEO audit.

But first, don’t let the word “audit” scare you. We’re not the IRS, and an SEO audit is actually a positive experience that can help to bring you more business.

In an SEO audit, the first step is a comprehensive diagnostic survey of your website, and this survey will gauge how your current website is performing and how you (or our internet marketing team) can ideally approach your site’s optimization.

An SEO audit can help in many ways, and here are just a few: Continue reading

4 Reasons to Build a New Website for Your Business | Header

4 Reasons to Build a New Website for Your Business3 min read

Nowadays, how many businesses don’t have some form of website? Even small businesses know the importance of having an online presence so people can find them. However, many of those websites are years behind the curve in how they were built and even in the information that they contain. While having any online presence is certainly better than having none, having a modern website that follows current industry standards will do significantly more for you and your business than will a website that’s a couple of years old.

Here are 4 very good reasons to build a new website for your business: Continue reading

5 Reasons to Think Mobile-First | Header

5 Reasons to Think Mobile-First3 min read

It wasn’t too long ago that your website only required you to think about how it would display on desktop computers. In today’s world, if you aren’t thinking about mobile and tablet devices, as well, you are likely ignoring the majority of your visitors’ preferred method of interacting with your web content. That’s because as many as 60% of all internet searches now take place on mobile devices.

So, now is the time to start thinking about your website from a mobile-first view rather than the desktop-first mentality of yesterday. Simply put, thinking mobile-first means placing the emphasis on user experience on mobile devices, rather than having it be an afterthought to the desktop design.

Here are five reasons to think mobile-first. Continue reading

Speed and Performance Focused Websites | Header

Speed and Performance Focused Websites3 min read

With the ever-growing rate of mobile sites, it has become increasingly important to also improve the usability of the site. One of the large factors in this is that of page loading speed being as quick as possible, to not slow users down as they use your website. Along with this, Google and other search engines have realized the importance of this, and as such, they emphasize and prioritize sites that are well optimized for this in their search results. This is because they recognize the reality of how users interact with your site, and the experience they have if it loads slowly. In fact, Google has found that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.

Continue reading

the word APPS overlaid on an image of a woman holding a cellphone next to coffee on the left and a keyboard and monitor on the right

Creating an App for Your Every Need4 min read

From our computers to our phones, and even to custom computer devices, apps are used everywhere as a part of our daily lives. Whether it be for entertainment, convenience, or for a work-related need, these applications we use make what we do simpler and more efficient. If talk of apps and what all the thought-process that goes into them is too much stress and hard to understand, contact us now and we can help you to better understand your options, otherwise, read on…

Apps are most recognized today through their use on mobile devices, but that is truly just a name for something that has been used long before on desktop computers as well. Fast forward to today, and while mobile phones are taking off in the amount of usage and popularity, desktops still remain as a steady tool, especially among the working world. The desktop app is not dead, in fact, there have been, in recent years, new technologies intended at making applications made for the computer easier and more streamlined to create, which also allows for greater innovations and faster build times. What is this method? In conjunction with using Node.js and Electron, we can help to deliver a fully custom app, with all the features you could expect. This technology builds on top of a variation of chrome, so everything that you love and gain out of Chrome’s usage, can also then be applied to that app. This would include its speed, responsiveness, up-to-date HTML/CSS, and more. We can even help to set up automated updates to your application to ensure users are always on the newest version of your great application tools. Continue reading

Is Print Still Effective? | Header

Is Print Still Effective?3 min read

As a web design company, we obviously know the absolute necessity of having a hard-working website. We also know that if your website is your only marketing tool, you’ll be missing some excellent opportunities to keep your name in front of your customers. Even in our electronic world, there’s a place for many other forms of marketing, and one very effective way of communicating with potential and established customers is a print newsletter.

Yes, printing and mailing add costs that you won’t experience with an electronic newsletter, but those costs will give you benefits that an electronic newsletter just can’t match, and, you can still place your newsletter on your website and email it as well. Continue reading

History of HTML | Header

History of HTML2 min read

HTML (Hyper Text Markup Language) is the main computer programming language used for making websites. HTML is unique, and there are no other languages like it anywhere else in wide world of programming. HTML is only used for the web. So how did HTML come to be?

In 1989 a man by the name of Tim Berners-Lee, who was a British Scientist, invented the World Wide Web. He did this to help the scientific community from around the world collaborate better. His vision was relatively narrow, focusing only on scientists. He couldn’t have known at the time what he had set in motion, and he certainly couldn’t have envisioned that his creation would, in just a decade or so, completely change the way people around the world communicate. Continue reading