cold emails on the mind

The Psychology of Cold Emails

Here at Sharp Innovations, we take pride in providing our customers and clients with solutions that are genuine, innovative, and effective. When helping conduct cold email campaigns, we always suggest using methods that are sincere, effective and increase the percentage of emails opened and read. No one likes to receive disingenuous marketing emails and so we offer these tips for increasing engagement.

(Our Sharper Edge ™ email marketing automation platform can help make your email campaigns even easier to launch.)

Consumers Want Mutual Engagement

Consumers are more likely to engage with an email or marketing tool when there is a compelling, simple offer stated in the subject line. When content creators offer a useful piece of content, this can increase reciprocity and promote distribution on social networks, via word of mouth or by way of other avenues.

Consumers Want Social Proof

In addition to mutual exchange, consumers appreciate the opinions of other people when they are making decisions about whether to engage with a product, service, or piece of content. As social beings, we automatically look to others on how to think and act.

Examples of using this tactic effectively might include using a subject line like this: Subject: 90% of Californians utilize product xyz …

Or, perhaps talking about the number of followers you have on a social post or the positive percentage information from a poll you conducted or researched. Name dropping also entices. These types of tactics are familiar and persuasive.

Consumers Appreciate Short Length

“When you write, try to leave out all the parts readers skip.”
– Author Elmore Leonard Short

Every successful cold email campaign understands that shorter emails are far more effective than longer ones. Many research firms have conducted studies that prove that over 80 percent of consumers spend their time on the top third of all web pages and emails and that their attention rate decreases as they scroll down.

When you write, keep it short and simple. Use clear, concise language and use as few words as possible. You do not want your tone to come across as blunt or impersonal but you also want to grab the reader’s attention as soon as possible. And that brings us to our last point.

Consumers Want You to Engage as Early as Possible

As we talked about in regards to the length of your email, early engagement with the reader is crucial to an effective campaign. Chances are, you’ll lose them the reader’s attention within the first few lines or seconds of reading if you don’t engage quickly. After all of your hard work writing and editing your campaign, the last thing you want is for your readers to unsubscribe or place your message in the trash.

To avoid that, make a personal connection in your very first line of any cold email. The most crucial information that you want your reader to know must be shared in the very beginning.  

Additionally, always place important keywords at the top. These are words that reference the reason your reader might want to engage with your product or service. If you want them to open a video or a web page, the sooner they discover it the better.

Consumers Want You to Acknowledge Them and Their Needs

Every day, people are bombarded with tons of marketing. Everyone is trying to sell everyone something. For effective cold email campaigns, you must remember that the person on the other end of your message is an individual first. They have emotions, feelings, and needs and want to be engaged with as such.

As said earlier, be personable. Think about what it is that your consumer needs and write toward that. Ask yourself: If you were the consumer, what would you want to walk away from this email with? Appeal to the individual by writing in a tone that makes them feel special and as if their needs are being met.

Do you have questions about conducting a cold email campaign? Our Digital Marketing Department would love to talk with you about your needs and answer any questions! 

Schedule a free consultation today!

Google core web vitals title

Your Core Web Vitals are The Next Search Ranking Factor

Earlier this year, Google announced its plan to use core web vitals as a ranking factor in 2021.

So, what are “Core Web Vitals”? They are how Google scores the load speed of your website’s pages.

  • Site Load Speed
  • Responsiveness
  • Visual Stability

Each of these “vitals” is linked to measurable elements:

Continue reading
banner face mask image

Why You Need a Post-Pandemic Strategy

Now more than ever, small businesses need to dedicate time and effort to search engine optimization. SEO is one of the best and least expensive ways to get your company’s website in front of people searching online for the products and services you offer.

You’ve likely already been hit hard by the pandemic. If you’re deciding how to intelligently allocate your marketing budget, SEO must be top of mind. It’s a low-cost way to improve your rankings on Google, Bing, and other search engines for the keywords and phrases your customers are typing into the search fields. It’s not complex.

Continue reading
Adobe Flash Player soon done

Adobe Flash Player is Retro, But Not in a Cool Way

Adobe will stop distributing and updating Flash Player after Dec. 31 of this year. That gives web developers, businesses, educators, and consumers less than half a year to integrate to open standards like HTML5, WebGL, or WebAssembly. In fairness, Adobe sent a warning about this change back in July 2017.

Adobe Flash is used for animations, mobile games, embedded web browser video, and other applications. A lot of website visitors (end users) don’t ever run into issues with Adobe Flash Player anymore because these websites have already integrated open standards and deprecated Adobe Flash Player plug-ins. Artists may produce Flash graphics and animations using Adobe Animate (formerly known as Adobe Flash Professional).

Continue reading

Video is King: The Importance of Video in Content Marketing

According to impactbnd, 7 million people in the U.S watch online videos every day and by merely mentioning the word “video” in the subject line of an email, the click-through rate increases by 13%. 

Video content truly is king. As brands, businesses, and individuals create compelling content that engages and informs, they should consider the power of video and its ability to also influence the audience.

Continue reading
sitemaps help websites with search rank title

Sitemaps: Pointing Search in the Right Direction

The web is always changing in one way or another; Languages evolve and mature, design trends come and go, SEO “best practices” become “bad practices”. It’s easy to get caught up in what’s new and exciting, but one tried-and-true tool to improve your online presence that’s been around for over 15 years is the Sitemap. Sitemaps are XML files – usually automatically generated by a third-party website or built-in tool with your CMS – that simply list all page URLs and allows you to include information specifically to aid search engines like Google and Bing crawl, or scan, your website.

Continue reading
touchless menus app

Touchless Apps Show Your Customers They Come First

It’s encouraging to see local restaurants reopening, making the most of any outdoor seating to expand capacity while also maintaining strict social distancing regulations. 

Protecting your customers is priority No. 1 for any restaurant hoping to resurrect itself from the COVID-19 shutdown.

The next priority is showing the customer you can do that.

Continue reading
i think your data is showing

Excuse me, I think Your Data is Showing

With the ever-expanding use of digital web applications, sites, and services for branding, customer and user engagement, and internal functions like time tracking and employee communication, there is an equally increasing amount of data continuity loss. Businesses need to be on the alert.

Few business owners, employees, or even webmasters are aware of the expansive indexing ability of search bots used by the top search engines. It is easy to find companies that have saved private lead data, internal documents, and customers’ personal data to the web if you know how to use search modifiers.

Continue reading

cpbj reader rankings header

2020 CPNJ Reader Rankings Nominee

Sharp Innovations is so thankful for our amazing client base who took the time to nominate us as a Top 5 Web Design and Development Firm in the region.

It is an honor to be recognized for the time and effort our team puts in on behalf of you and your businesses every day. While a nomination is appreciated, it never is a goal. We have found that everything falls into place if we stick to our organization’s mission to honor God as a team through integrity and dedication to our clients, partners, and team members.

Continue reading
customer reviews

How to Use Google Reviews to Your Advantage

A couple weeks back, Google temporarily halted publishing Google My Business reviews, replies, and new listings reportedly so that Google support staff, forced by the COVID-19 quarantine to work remotely, could dedicate efforts toward “reviewing new listings, claims, and verifications for critical health-related businesses.” (Search Engine Journal)

Google has returned those features and we encourage every business owner to take advantage of them, most especially the GMB reviews. Google reviews can boost the trust customers, and Google, has in your business. You should encourage your customers to offer feedback through GMB reviews. They’re a digital version of “word of mouth” recommendations, a friend telling a friend about the great service your company offers.

Continue reading