Sharp Innovations Blog
Businesses can use social media to increase brand awareness, engage customers, find new customers, boost their website traffic, capture leads, gather emails, and enhance customer relations. You likely already know the benefits, but now you’re wondering “How often should a business post on social media.”
We recommend you post at least 3 times a week and ideally once per day, but that can vary depending on your business, your audience, and which social platform you’re using. Let’s look at social media opportunities, variables to consider when deciding how often to post, and how to do social media right for business growth.
When you create a business logo, you need to keep certain things first in mind. What do you want your logo to convey? Will it represent your product/mission/service? Is the design potentially memorable and timeless?
There should be a lot of discussion and research involved before a business determines its logo. There’s no need to be literal in its depiction, but you do want to keep it simple.
Here are some key questions to consider when creating your business logo.
Whether you sell products on your website or get leads for local service work, having your site hacked and “down” for even a couple of hours can have a big financial impact on your business. So if you’ve noticed that your site is redirecting to another site, it’s important to take action right away to get it resolved. But before we get into the “how” let’s address the “why.” Here’s why your website is being redirected to another site:
Your website is redirecting to another website because it has been infected with malware. Typically this happens when a malicious individual gains access to your website through a vulnerable plugin or theme.
If it sounds like this is what is happening with your website, keep reading to learn how to further troubleshoot the situation and fix your website. We’ve personally diagnosed and removed malware from more than 60 websites for our clients, including a WordPress redirect malware hack, so what we share here is what we’ve learned from real-world experience.
If you offer a product or service to customers who live close to your office or store, then getting visibility through Google Maps is an important step in getting more customers. But if you’ve noticed that none of your customers are saying that they found you on Google Maps, you may be wondering, “Why doesn’t my business show up on Google Maps?”
If your business does not show up at all in Google Maps, this is likely because your business listing is not claimed or verified with Google. If it shows up when you search for your business name but not when you search for the types of services you offer, this is likely because Google considers your business listing and website to lack authority and relevance.
Keep reading to learn more about each of those reasons and how you can fix them.
Getting our clients’ websites to rank higher on Google, Bing, and other search engines is a big part of our job at Sharp Innovations. Our digital marketing firm has a lot of insight, experience, and digital tools dedicated to helping small businesses achieve better SERP. But if you’re a small-business owner whose budget is too small to pay for professional digital marketing services, there are a few tools you can use to help get your website to rank higher, including page-load and content improvement tools.
If you give these a try and still don’t see any improvement in your website ranking on Google or Bing, we may be able to help. For clients who want to take the first step, we can offer an SEO audit at a very affordable, one-time cost. Rather than providing you with a list of services, Sharp Innovations integrates various services, all focused on reaching your business’s goals, with tiered digital marketing services to meet various budgets and needs.
Following are free tools and tips to help get your website to rank higher.
If you get a request from a client to create a new website with some basic ecommerce functionality, you generally tell them that WordPress is the best choice. As a matter of fact, most people will suggest WordPress is the solution for any client project. It’s powerful and standard, right?
Well, WordPress is not always the right choice when determining which content management system (CMS) to use for your client. Drupal, in fact, may better meet your needs. While Drupal has less market share, Drupal has made great strides recently in improving ease of use to cater to a beginner’s learning curve.
So, when should you choose WordPress and when should you choose Drupal? Let’s summarize when each makes sense.
We have a lot of clients who benefit from having a blog on their website. Some provide their own articles for their website blog and some rely on our content marketing specialists to provide articles.
Having a blog, though, means keeping it updated. So, is it worth having one, knowing you need to keep it fresh? We typically design new websites with a page dedicated to the company’s blog because, after years of digital marketing experience, we see the proof that blogs definitely help with search engine optimization. Yet organic SEO isn’t the only reason why your website needs a blog.
Read further to learn 5 reasons why having a blog on your site is worth the investment.
As we move into a new season in 2021, now is a good time for a thorough review of your website. Here are some quick tips to get started. If you decide you need help updating your website, schedule a free consultation with us! We love helping businesses in Lancaster and its surrounding areas keep their online presence fresh!
If your website is taking too long to load, it could be negatively impacting your visitors’ experience. This also hinders your ability to rank well in the search engines (SEO). If this describes your current frustration, you may be wondering “Why is my WordPress site so slow?”
Typically, WordPress sites tend to load slowly because they do not properly utilize page caching or because the site’s content is being served from a slow server.
The good news is that if you know enough about website creation and maintenance, the tools required to speed up your WordPress sites are free. But if this work is beyond your capabilities, our team is able to do this for you at a very low rate (request a quote to find out exactly how much).
Keep reading to learn the 3 steps you can take today to speed up your WordPress website, and improve its load time by as much as 60%.
We get it. You are simply looking to improve your rankings in Google and want to pass that responsibility off to the experts in their field.
Before you trust your valuable brand to just any company, we’ve compiled a list of common mistakes business owners make when selecting a digital marketing firm to handle their organic search optimization efforts.