Sharp Innovations Blog
Calls to Action, or CTAs, are the short phrases that encourage site visitors or an ad audience to take action. They often appear as “buttons” on a site page or on a digital ad but can also appear as highlighted words with links attached.
A good CTA button doesn’t create any sort of confusion. It’s important to keep a CTA as short as possible. But it also needs to convey to the user that there is low risk and some reward involved in clicking it. Ideally, your CTA instills confidence that clicking on it will fulfill the user’s need, curiosity, goal, etc.
At a minimum, your brand is a visual identity of your corporation or organization. Ideally, it invokes an awareness of what differentiates your business from your competitors.
Successful brand management involves a strategic plan that forms, maintains, and elevates your brand. It recognizes that your brand is an asset that requires consistency and should quickly convey positive messaging to your consumers.
Brands are a means of differentiating a company’s products and services from its competitors. Read further to explore branding basics and why brand management is important.
Need help designing a logo and establishing your brand? Schedule a free consultation with us and let’s get started!
Many businesses benefit from having some form of portal that gives their employees, customers, or both quick access to information and resources once they log in.
Some out-of-the-box solutions work for many businesses but getting a solution tailored to your exact needs, along with the flexibility to grow, is ideal.
Thanks to technologies like Progressive Web Apps (PWAs), Sharp Innovations can help your business identify how an intranet or employee portal can eliminate inefficiencies, streamline processes, reduce redundancies, and even present new opportunities through features like custom reporting and more.
When the Christmas season ends this year, don’t rest on your laurels until Valentine’s Day before you start strategizing eCommerce sales and promotions. Immediately after Christmas (even before!), consider using some of these post-holiday eCommerce strategies to get the most out of online sales opportunities.
Post-holiday sales can be yours if you strike quickly and meet consumers where their shopping cart “sat,” or where their loved ones came up short. Reach out to them when their gift cards are ready to be used.
Following are 5 eCommerce Tips to help you increase holiday sales outside of the actual holiday season!
Most people have a PayPal account these days, so offering the option on your site to checkout using PayPal could help make your potential customers feel safe and comfortable making a purchase on your website.
But a question we get asked a lot is, “How can I integrate PayPal into my website?”
You can integrate PayPal into your website by adding a single button or by integrating it with a shopping cart.
Which method you choose depends on what you’re selling and how complex your checkout process is. Read further for how-to steps or contact us for assistance.
It’s truly surprising how many businesses have a large base of raving, happy clients but also have almost no reviews on Google or elsewhere online (or worse yet, they have 1-star reviews that do not represent the business accurately).
If this sounds like your business, you’re not alone. And there’s hope! There are plenty of ways to improve your online reputation and get a steady stream of new 5-star reviews on a consistent basis.
But how? In a nutshell, here’s how to get customers to leave Google reviews:
Ask customers for feedback shortly after they have made a purchase or soon after you have completed a service for them. Make sure you ask several times, but without being too annoying.
Not sure exactly how to apply this to your own business? Keep reading to learn exactly how to get more 5-star reviews on Google and other online platforms than you ever thought possible. You’ll also learn how to almost eliminate the likelihood of getting 1-star reviews as well.
No matter how much money you’ve spent on launching a new website, don’t expect it to be noticed without at least a little effort in promoting it.
By capitalizing on your email, engaging employees, and embracing search engine optimization, you can better ensure that your new site gets seen. While these simple actions are a priority, there are additional ways to get your new website noticed. With a free consultation, we can dive into website promotion in more detail.
Read further for details and the must-do list for How to Promote My New Website:
A question we get frequently here at Sharp Innovations is “how much does SEO cost?” If you’re planning your 2022 budget and want to consider adding search engine optimization services or dedicating more resources to your digital marketing efforts, but aren’t sure where to start, we took some time to pull some industry data to help you plan.
As with any service-based cost, pricing can range drastically along with the actual service performed. You’ll want to take some time really diving in and making sure you understand the differences in each pricing and package model, to assure you’re getting the most for your marketing dollars. Simply choosing the cheapest option is always a costly mistake, and clients spending over $500/month were 53% more likely to consider themselves “extremely satisfied” with the results compared to those who spend less.
This can be an overwhelming industry for many businesses who don’t fully understand SEO, and you really do get what you pay for in this space. Read further to learn more about the cost of SEO.
We believe everyone should have equal opportunity! The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. These standards state that all electronic and information technology must be accessible to people(https://interactiveaccessibility.com/services/ada-compliance)
What & Why? The ADA and Your Website
The Americans with Disabilities Act requirements are for commercial and public organizations that offer public accommodations. The internet & websites are categorized into this expectation and therefore must also meet these regulations. The Department of Justice is still defining and refining ADA expectations. However, website designers are encouraged to take the initiative to meet current guidelines and use the WCAG 2.0 level AA as a baseline.
Moreover, providing people with disabilities access to information on the internet is the right thing to do.
It might seem too soon to be marketing your holiday offers to existing and potential clients, but it’s not! The National Retail Federation reports that about 40 percent of consumers start their holiday shopping before Halloween. If you’re seeing holiday displays in local brick-and-mortar stores, it’s a sure sign that your holiday digital marketing should be in full swing.
Make the most of Black Friday, Cyber Monday, and the Christmas season in general by planning holiday offers and campaigns now and launching them asap.
We offer some holiday marketing campaign ideas here, but if you want some customized ideas specific to your business, schedule a free consultation!