The long-awaited Google Penguin 4.0 seems to finally be reaching its launching point. Recent discussions with the Google team have revealed that they’ve been working on a launch announcement, and a date has been set to go live. Unfortunately they’re keeping the exact release date hidden from the public, since previous targets failed to hit the mark and frustrated webmasters.
What is Google Penguin?
Google Penguin is Google’s attempt to prevent artificially increasing a website’s ranking in the search results through purchasing links from link networks whose sole purpose is boosting Google rank, as well as through other unnatural linking schemes.
By now, if you’ve ever spent any time searching for solutions to update content on your website, you are sure to have come across WordPress. WordPress is one of the largest content management systems (CMS) out there, and it is also completely Open Source, which means that it’s 100% free to use!
Those features are nice, but you want to know how it can benefit your company. With a new setup, it is very clean, simple, and easy to use. The interface is streamlined to get you to what you need in as few steps as possible, and the organization of sections is clear as well. WordPress is primarily a blogging tool, which gives it a high focus on content, the ability to edit that content, and control over how that content is displayed, which is one of the main reasons many companies choose to move to a WordPress-based system. Past the blogging side though, WordPress offers you the ability to create pages with additional content, as well as control over the navigation of the site, so you can really customize which pages show up where, and under what main sections. This takes it away from being just a blog, but lets your WordPress site become a website for whatever solution you need.
Here’s some good news for businesses: Media outlets are looking for your story, and when they run it, you’ll get free publicity.
Every newspaper has column inches that it needs to fill with copy and pictures, and every TV station has minutes of air time that it wants to fill with stories about local people who are succeeding in business or doing wonderful things for their communities.
Testing the landing pages on your website can have a profound impact on your business’s bottom line. Through small changes in text, design, and layouts, you can drastically improve the amount of time that visitors stay on a page, conversions, sales, or any other important area for your business.
One of the great things about using Google Analytics is how simple it is to jump right in and start experimenting yourself. In this blog we’ll walk you through setting up your own Google Experiment in just 6 easy steps.
Today more and more jobs rely on email. This becomes especially obvious when you go to a website and fill out a contact form and a short while later, a representative from that company calls you back. This happens because that form on the website is linked directly to an email account, and every time somebody fills out the form and hits submit, the form sends that information directly to that email account.
Let’s take a look at that specific email account, though. That email account is important. Not only does it have the information coming into it, but it probably is also filled with folders storing information from previous submissions as well as any business emails they send/receive with that account.
Is your website doing everything possible to help your clients find you and get to you? One valuable tool that you can use to accomplish this important goal is to include a “Locations” page on your site. Suppose that your business is a chain of restaurants. In that case, a Locations page can tell customers which of your eateries is closest to the hungry person’s present location. If you don’t yet have such a page, it’s definitely something worth considering, and here’s how programmers go about building it.
Typically, such a page consists of a search field that allows their users to provide a location, and then returns a list of nearby destinations sorted by distance, often accompanied by a Google Map.
Your only asset is a database table containing all possible locations with columns specifying latitude and longitude. When the user submits their location, you’ll likely utilize the Google Maps API to retrieve the coordinates from an address, which you can then use to compare against your database records.
One of the nation’s most popular TV hubs every Sunday morning, Fox and Friends, will host current Sharp client, BeBalanced Hormone Weight Loss Centers, this Sunday morning. BeBalanced has contracted us for a full website redesign, plus several elements of programming (like the integration of custom franchise landing pages) and search engine optimization services. Further, this Sunday will be the launch date of the newly redesigned website; the Sharp creative team has worked around the clock and after hours to have the ability to “go live” for our client’s special air time.
See the new site here – www.bebalancedcenters.com
The BeBalanced Background
Struggling with weight is a reality for people all across the United States. Founder, Dawn Cutillo struggled with her own female-related health issues and inability to lose weight, and wondered what kind of impact hormones played on the constant struggle.
Not many web marketing firms can claim they have an in-house search engine optimization tool at their disposal, but now thanks to the forward-thinking SEO crew at Sharp, this has become a reality not only for our SEO team but for our clients as well. (It’s technically still in BETA but we’re letting the cat out of the bag)
Monthly reporting is nothing new to our dozens of SEO clients, in fact it’s the norm, but a tool custom-built for smaller businesses is a bit out of the ordinary, and we’re pleased to be able to offer it. We know our clients and their businesses, and therefore saw a need for a custom tool that offers a statistical presentation of results, trends, figures and more, that overshadows generic reporting.
In many ways our SEO tool simplifies things. Rather than endless lists and tabs of statistics you’re probably very much removed from, our tool focuses a lot of attention on your bread and butter: sessions, conversions, search queries, etc.
Building a successful online presence for your business requires not only proper design, but rewarding internet marketing as well. As the internet and user behavior continuously evolves, so should your website in order to cater to the demands of your customers.
Your website’s homepage is the first place to look for improvement in a website review, since more often than not this is the first place people see when they find your company. In reviewing your homepage there are a few tried and true tips we find ourselves frequently recommending to our clients. Test them out on your website and you’ll likely find a boost in conversions, calls, or even walk-ins just by making a few simple adjustments.
The past couple of years have seen people becoming more concerned with how secure their information is as their lives continue on an exponential trend toward digitization. We communicate, interact, share, work, plan, and unwind through the magic of the internet. Whether you’re binging the latest season of House of Cards on Netflix, or trying to finish up that spreadsheet for work, society is becoming more dependent on the internet for everyday life. As our lives leave our devices and venture out to connect with computers all over the globe, it is becoming vital that the information we send and receive stays secure in between.
Why does this matter?
Information is used by a variety of internet companies for a host of reasons. Google utilizes search history to target ads that are better suited for the user. Apple collects information about how their phones are used so they can figure out what people are doing or want to do, and improve upon those things. Data collection is everywhere and can include information people may not care about, or information people would rather stay private. Text messages, for example, should not be sent in an unencrypted format. Few people can say they would be OK with their entire texting history being posted online for the world to see. In an insecure digital age, that is entirely possible. Other sensitive information is vital to keep secure such as medical histories, financial data, fingerprint scans, and more, all of which are transmitted over the internet every day. All of this data jumps from computer to computer in its journey to find its way to the recipient, and there are ways to intercept it along the way. Even HTTPS, a secure version of HTTP, is becoming a standard among websites that do not even necessarily take credit card or other payment information. You can read more about HTTPS here. Confidentiality and security are important, but how are they guaranteed?