Sharp Innovations Blog
A lot of time and effort goes into creating all the information on your website, so being able to repurpose it in other ways can help you get more for your money. When the information is helpful to your clients, recycling can emphasize its value or importance.
But search engines may penalize websites that feature copied content that appears in its exact form or appears with just a few minor changes to it. To avoid getting “punished” with a low search ranking, your best bet is to repackage content instead.
Here are 3 easy ways to recycle, repurpose, or repackage your website content:
- Find a specific blog post or page on your website that brought high traffic to your site. Now look through it to discover an impactful quote or statistic and create an attractive visual to convey that message on your preferred social media platform. For example, in the Sharp Innovations post “Email Marketing is Dead – Or is It?,” this information:
“In a 2018 Email Addiction study conducted by EmailMonday, consumers indicated that email is their preferred method of brand communication.”
can be emphasized in a Facebook post that encourages followers to learn more by reading the entire article. You’ll get the added benefit of having a new external link to your website. Customer testimonials also can be easily repurposed into an illustrated quote.
2. Look for opportunities where new data can be added to existing content. If you can add fresh, more relevant data to a blog post or website page that already has page authority, you may add to that page’s authority by having its URL recrawled. It may even show up higher in search.
3. Create a video or podcast to share and amplify the already created content. You can post those on other platforms and link back to the original post or web page for more details or include a call to action at the end and encourage your audience to reach out to your company. Embed them into your website for additional search engine optimization (SEO) benefits.
Have difficulty creating content to begin with? It’s our forte! Contact us today for a free consultation on how our content specialists can help.
Last year, the SEO world saw plenty of changes – from relevant, strongly written content playing a key role in site visibility to Google’s “mobile first” indexing structure – but now it’s a new year! We’re always on the lookout for brand-new trends and ways to improve our clients’ online visibility.
Today, we want to dig into some upcoming digital marketing trends for the new year, as well as a few trends that are here to stay and should be treated as such. Keeping up with constantly changing trends can be tough – let us help you out!
Tired of bright designs with white backgrounds blinding you when you’re doing your late-night internet browsing or news reading? Maybe you find yourself predominantly looking at a computer screen for your job, with headaches looming by the end of the day. Either way, you’re in luck! Another evolution in digital design has started to gain steam the past couple of years and is about to explode: dark mode.
Email marketing is dead…
Or is it?
We’ve heard this argument before. Often it is said by those looking to explain a minimal interest in signing up for an email newsletter. Here’s the truth: no one wants to sign up for your email newsletter. The truth is, “signing up” for your newsletter to “stay in touch” doesn’t offer any value to your customer.
Summer is heating up, and we can think of a couple ways to enjoy it! What about a brand-new website? Redesigning your site can be a great way to create a fresh buzz about your company and even roll out some correlating promotional deals to kick off a fresh season.
We love the idea of a brand-new website to bring your company out of the shadows and into the spotlight. Here are just a few reasons why summer is the absolute best time to redesign your site and say “out with the old, in with the new”!
Each week, you can find dozens of stories about popular websites, apps, and even search engines suffering from data breaches, selling users data, or running into other issues with their user’s privacy. With all these issues, people are looking even more closely at ways to ensure better privacy in their online lives.
Spamming attempts are varied and plentiful through the many technological advances we use today. We utilize technology in many ways and spammers are using the same technologies to trick users into giving away money and personal information. This makes it difficult to determine what is legitimate or not. There is one saying we use in technology: “if it seems too good to be true, it probably is.”
CMS stands for Content Management System. The purpose of a CMS is to allow users to create, manage, and modify your website content. Most CMS’s also give you the ability to manage text, images, embedded video, audio, and other features of your website. It is a great way to make sure your website content stays current and fresh, and gives your users reasons to return to visit your site.
Below, we’ve defined some examples of common CMS software, and for what each system is best suited.