The Evolution of the CMS

CMS stands for Content Management System. The purpose of a CMS is to allow users to create, manage, and modify your website content. Most CMS’s also give you the ability to manage text, images, embedded video, audio, and other features of your website. It is a great way to make sure your website content stays current and fresh, and gives your users reasons to return to visit your site.

Below, we’ve defined some examples of common CMS software, and for what each system is best suited.

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Is Your Facebook Page Transparent and Accountable?

Facebook has become a central location for most business’s advertising and marketing efforts. It’s easy to use, simple to track visibility and progress, and most people spend at least an hour a day mindlessly scrolling through their news feed.

Recently, Facebook has been tightening their security in regards to what you can safely post. As a business, this is good news – you’ll see less spam in your inbox and extra-rude comments on posts will be flagged more quickly. However, to keep your business safe and clean in the eyes of Facebook’s crawlers, remember to follow these guidelines. Happy posting! Continue reading

Website Brand Consistency 101: The Essential Guide

Vital to any company’s marketing efforts is a consistent, recognizable brand. Coca-Cola is identifiable through their font and red and white color scheme. The “golden arch” connects everyone’s mind to McDonald’s. Amazon’s orange, curved arrow underline is recognizable without even seeing the website name. All of these are excellent examples of consistent brands, and they all incorporate aspects of their logo throughout their websites. You should, too! Continue reading

How Much Content is Too Much? Your Website Content Guide

Any good designer understands that web sites, particularly home pages, require a balance of images to text. Too many images with not enough content will make the site appear juvenile and might be confusing to new visitors. Too much content can cause the reader to become unfocused and abandon their efforts to peruse the site.

It’s important to understand the factors that go into designing a web site as well as specifically tailoring each site design to the business at hand. Today, we want to dig into what really goes into designing a web site homepage, and how to determine how much content is too much content. Continue reading

2018 in Review

2018 was a big year for the Sharp Innovations team! We look back at some of the highlights of the last year and thank you all for being a part of our exciting trajectory toward the future.

Perhaps the most exciting news of 2018 for us was finally obtaining a certification we’ve been working toward for quite some time. Rewarded for an effort that stretched over three years, we completed the process to become GSA certified. This allows us to work with all government agencies, whether at the state or federal level, for all their web development and digital marketing needs. We’re one of the select few firms in PA who can do so, and we look forward to this new set of challenges. Continue reading

4 Ways Fonts Can Make Or Break Your Website

4 Ways Fonts Can Make or Break Your Website

There are a wide variety of factors to consider when designing a new website; imagery, color scheme, call-to-action button style, and overall layout are all essential to your website’s success and lead generation. These are all heavily scrutinized by designers and clients alike. A vital decision that is often overlooked, however, involves font choice.

Fonts can truly tie a website together and even influence a user’s behavior, making them a crucial part of the design process. Certain fonts should make key phrases jump out by being bold or unique, while others need to be comfortable to read in paragraphs. Typographical hierarchy is essential as well, leading the user along a designated path through the page’s content and drawing attention to specific pieces without distracting from the main text of the page. The science behind effective typography goes deep, but here we’ll focus on just 4 ways that font choice alone can affect the performance of your website. Continue reading

5 Ways to Boost Your Social Media Presence *Almost* Overnight

In this day and age, social media is the top dog. Everybody who’s anybody is sharing, occasionally on the verge of “over-sharing”, everything happening in their lives. How do you keep up and, more importantly, stand out in the ever-growing flood of constant communication? Here are five ways to show off your business in the digital world today.   Continue reading

SEO – Always Changing And Always Necessary For A Successful Website

SEO – Always Changing And Always Necessary For A Successful Website

When you have a website, and potential customers are searching for a business that offers the products and services that you do, a well designed SEO program will help to bring those potential clients to your site. You can think of SEO as a match game for you and prospective customers, and without a good SEO program, many potentially profitable matches may not happen for you.

By definition, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results, which are results that occur naturally, not as a result of an advertisement that you’ve bought.

To keep your site working effectively, it’s absolutely necessary to refresh your SEO strategy on a regular basis to match the methods people are using to find you, because those methods aren’t the same as they were 5 or 10 years ago. Continue reading

Flash – What Flash?

Flash – What Flash?

If you’ve been using the Internet for more than 10 years, you can remember those cool little movie clips or interactive portions of websites that used Flash. Well, since that time, the Internet has come a long way, and due to modern programming languages, Flash is no longer necessary. Not only is it no longer necessary, it is being killed off by all modern browsers with Google leading the way with their Chrome Browser.

Adobe (the company that owns Flash) – has announced that even they are going to stop supporting it in 2020. What does this mean for you as a person or a business who has a website? Well, as time goes on between now and then, you will see that Flash elements on a website are not working anymore. Does this mean no more fancy movie clips and no more interaction between clients and your website? No, it’s actually quite the contrary. Continue reading