Sharp Innovations Blog
Ad Audience Targeting: Capturing Relevant Users for a Higher ROI
March 1, 2025Whether it’s on Google Ads, Facebook, or another platform, building the right audience is a key component in advertising. If you’re targeting the wrong individuals, even the most eye-catching ads won’t drive sales. But with the right ad audience targeting— and a team that’s got your back— you’re bound to see a higher ROI.
How to Sell on Amazon
February 15, 2025Selling on Amazon is a great way to reach millions of customers worldwide. To get started, create a seller account, choose between an Individual or Professional plan, and list your products with high-quality images and descriptions.
Once you’ve set up your Amazon seller account, success comes down to how well you manage your listings, fulfillment, and customer experience. Here are key factors to help you maximize sales, build trust, and grow your business on Amazon.
Get More Leads with Google Business Profile: Tips for Your Local Service Business
February 1, 2025Google Business Profile, formerly Google My Business, is a free-to-use business listing platform. It (GBP aka GMB) allows businesses to create a profile that appears in Google Search and Google Maps.
Is it worth it to set up a Google Business Profile? Yes, setting up a Google Business Profile is absolutely worth it for a local service business.
Agency Recognition: Verification and the Seal of Success
January 29, 2025In the world of digital innovation, support, and design, certain hallmarks can speak volumes about credibility, expertise, and trustworthiness. For creative companies like Sharp Innovations, such merits include achieving the distinction of becoming a Verified Agency on a platform like DesignRush. This status is more than just a certificate of a job well done —it can be a gateway to attracting premium clientele, showcasing expertise, and positioning one’s business as a leader in a competitive world.
Supporting the Porridge Program with Matanya’s Hope
November 15, 2024Nourishment for the Body, Mind & Soul
At Sharp Innovations, we believe in the power of giving back. As a digital marketing agency based in Lancaster, PA, we are committed not only to helping our clients and local community succeed, but also to making a meaningful impact in our global community. One of the initiatives we proudly support is the Porridge Program through Matanya’s Hope, a foundation dedicated to improving the lives of children in rural Kenya.
Top 9 Sales Techniques for Closing Deals Faster
November 1, 2024In today’s fast-paced business world, speed matters. Whether you’re working with warm leads or cold prospects, the ability to close deals efficiently can make a huge difference in achieving your sales targets. Here are 9 useful sales techniques that can help you shorten the sales cycle while setting yourself and your client up for success.
Blockchain Technology in Everyday Coding Projects: Unlocking New Possibilities
October 14, 2024In recent years, blockchain technology has emerged as a revolutionary force in the digital world, promising enhanced security, transparency, and decentralization across various industries. While often associated with cryptocurrencies like Bitcoin, blockchain’s potential extends far beyond financial applications. Blockchain technology can easily be integrated into day-to-day coding projects, offering developers new tools to solve complex problems and create innovative solutions.
How Much Do Google Ads Cost?
October 1, 2024How much do Google Ads cost?
Answer: It really all depends on how much you’re willing to spend. Google Ads costs are built around the concept of “minimum/maximum monthly ad spend.” They tend to start at around $100/month
Google Ads costs can range from $100 to $10,000 per month, with an average cost per click (CPC) between $0.11 and $0.50. The exact cost depends on several factors, including your industry, target keywords, and bidding strategies.
Cybercrime: Common Attacks and Defenses
September 1, 2024This is the first in a series of articles discussing common cybercrime attacks and methods to protect against them.
Ransomware and Phishing
Cybercrime is estimated to cost the world up to $10.5 Trillion in 2025. Cybercriminals leverage a wide range of attacks against their victims. Attacks may include the planting of malicious code to take control of devices and capture personal data, credit card numbers, usernames and passwords, and other sensitive personally identifiable information (PII). Cybercrime impacts large enterprise institutions, hospitals, and individuals alike.
Our Higher Purpose: Sharp Innovations Supports the neverthirst Water Protection Project
August 15, 2024For I will pour water on the thirsty land, and streams on the dry ground; I will pour out my Spirit on your offspring, and my blessing on your descendants.
Isaiah 44:3
Access to clean water is a fundamental human right, yet it’s one that remains out of reach for countless individuals across the globe. In fact, an estimated 703 million people still lack access to clean and safe water. For those living in remote regions, the struggle to secure this basic need often becomes a daily battle. This is where organizations like neverthirst come in, tirelessly working to bring life-sustaining water to communities that would otherwise remain forgotten. Today, we at Sharp Innovations are proud to share our involvement with their inspiring mission.