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7 Web Development Tools We Love [and Why]

All web developers collect tools along the way that enhance their abilities to create super websites. These tools can also save time.

At Sharp, financial stewardship is one of our core values and one of the reasons web developer Peter Stevenson uses development tools.

He shares seven web development tools that are among his favorites and explains why they are included in his web dev “toolbox.” These help him work smarter and not harder. Four of these tools aid development in general and three focus on web optimization.

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Web Design: Out With the Old; In With the Neu

One of the most exciting aspects of web design, and design in general, is its ever-evolving nature. Sometimes best practices subtly refine over time, others see drastic changes to style and implementation.

Throughout the ‘90s and early 2000s, while the internet was bursting at the seams with new websites, services, and entirely new devices like the iPhone, the go-to design style was Skeuomorphism. This refers to digital interfaces that mimic physical ones that people are already used to. This was important during the digital boom to make new digital interfaces as intuitive as possible.

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Great Photography is Crucial to Your Brand

There’s an old saying, “You can’t judge a book by its cover.” It’s the notion that there is more to the story than what you see on the cover. There is a lot of truth to that.

However, being able to make a good first impression has a lot of power behind it.

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Does Your Business Care? Prove It With Cause Marketing

This pandemic has really placed the health of communities in the spotlight, both the physical well-being of individuals and the overall condition of neighborhoods, businesses, industries, etc.

It’s the reason behind a surge in cause marketing among businesses and brands.

Exactly what is cause marketing and should your business join in? Let’s take a deeper look at what cause marketing entails, its pros and cons, and whether it’s worth your business or brand dedicating time and effort behind it.

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How To Make Your Business Show Up On Google & Google Maps – A Step By Step Guide That Any Business Owner Can Follow

While almost everyone uses a search engine like Google on a daily basis, there are still a surprising number of local businesses that are not listed on Google or are listed but not easily discoverable by their ideal customers or clients.

If that sounds like you, you’re probably wondering, “How can I make my business show up on Google?” In a nutshell, here are the basic steps:

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GMB Signals Increase Their Role in Driving Local Rankings

Google My Business signals are gaining muscle when it comes to lifting your brick-and-mortar location in local search and having it appear in front of users.

GMB signals include factors such as proximity to the person searching, business categories, and the keywords used to describe your business in its Google My Business page title and other details.

Recent reports indicate that among local search rank factors, GMB signals in 2020 increasingly influenced search results and these signals continue to rise in importance.

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Rethink Brand Awareness and Its Value

Let’s face it, we all want to equate marketing dollars directly to growth.

When planning any marketing campaign, it’s best to have your goals, strategies, and metrics tracking in place to indicate the success or failure of your marketing campaigns.

Data-driven marketing is a fantastic way to grow your business and protect your marketing budget from efforts that don’t equate to returns.

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Can WordPress Help My Business?

Whether you’re a small, local business or a large, multi-location business, WordPress plugins make it possible to add a new feature to your existing site or platform just through installation, with little or no need for third-party development.

WordPress is great for businesses that want to capitalize on its ability to integrate systems crucial to business success and help run their business more effectively and efficiently via the power of their website. In other words, WordPress integration helps your website become the marketing tool it should be. WordPress integrations can help your business grow.

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Get Free Google Ads for Nonprofits: $10,000 a month!

Nonprofits, are you aware of Google Ad Grants?  The Google Ad Grants program offers $10,000 per month in free text-based ads for nonprofits, as well as free access to Google Business Tools.

And there’s no need to submit a huge grant proposal document.

This is an excellent opportunity for free digital advertising. Google Ads for nonprofits help organizations recruit volunteers, raise funds, increase awareness, and mobilize socially active audiences.

Following are the simple steps on how to apply for a Google Ad Grant:

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