Paid Advertising Audit
Our paid advertising audit service is designed for clients who are looking to maximize the return on their ad spend.
Think about your daily life and all the different ways you’re bombarded with ads. Television, radio, and billboards aren’t the only way you can be reached these days.
We’ll bet you notice them everywhere. They can be in your email, on social media, in apps you use daily (games, navigation, etc.), on your music streaming service, news websites, and more… and that’s before we even mention search engines!
Our Paid Advertising Audit services include an assessment of what current campaigns are running and a discovery phase to determine best opportunities on platforms such as YouTube, Spotify, Google Display, etc.
Opportunities include promoting your business on:
- Multi-Browser Search Ads
- Display Ads
- E-commerce Ads
- Video Ads
- Audio Ads
- Mobile App Ads
- Local Search Ads
- Map Listing Ads
- Remarketing Ads
The Benefits of a Paid Advertising Audit:
- A focused plan of action that outlines recommended advertising platforms and the initial budget to maximize your return on ad spend (ROAS)
A review of any prior or existing campaigns and their effectiveness
- Conversions are tracked properly
- Targeting settings are appropriate for your audience
- Review of keywords and/or ad media
- Review of negative keywords
- No commitments to any services beyond the Paid Advertising Audit
Why Should We Get a PPC Audit?
Even if your paid adverting campaign has been successfully converting for years, there’s nearly always a way to improve its performance.
For those who don’t have active campaigns, we’ll help you save money and improve performance by selecting the platform or platforms that make the most sense for your target audience. We’ll find your customers and then we’ll help to get you in front of them!