Comprehensive Brand Development Services
A strong brand goes beyond the visual: It shapes how people feel about, connect with, and remember your business. Our team works with you to develop a clear, compelling brand identity that resonates with your target audience and communicates your values. Our brand development services include:
- Brand strategy and positioning
- Naming assistance and tagline creation
- Theme and identity system development
- Refinement and enhancement of existing brand assets
Collaboratively, we create a consistent voice and visual identity that strengthens your market presence across platforms.
Logo and print design costs can vary significantly depending on the scope and needs of the project. For example, when bundled with a website redesign, a logo typically starts at $650. A more comprehensive branding standards package, which may include logo design, color palettes, typography, usage guidelines, and supporting materials, can range from $1,500 to $4,000, depending on the level of detail and deliverables requested.
Print design pricing is also flexible, as it depends on factors such as the number of pages in a brochure, whether professional photography is included, and who is handling the printing.
Because every project is unique, we provide custom quotes tailored to your goals and creative needs.
Business Logo Design and Logo Enhancements
A good logo quickly shows people who you are and what you’re about. Whether you're starting fresh or updating your look, we can create a business logo design to help you make the right impression.
Our logo design services include:
- New logo design from concept to completion
- A refresh or enhancement of your current logo
- Theme development to align your logo with broader brand elements
From clean and modern designs to classic and timeless looks, our team will design a logo that aligns with your brand’s vision and values.
Graphic Design and Marketing Collateral
We provide full-service graphic design that results in compelling marketing collateral to extend your brand's impact beyond digital platforms and into print and promotional materials, for a seamless cross-marketing experience.
Our design offerings include:
- Print brochures and educational materials
- Postcards and direct mail pieces
- Sales folders, presentation materials, and PowerPoint templates
- Banner ads, trade show displays, and signage
- Annual reports, newsletters, and promotional campaigns
Every piece we design reinforces your brand identity, helping you create cohesive marketing campaigns that drive engagement and loyalty.
Why Choose Sharp Innovations for Branding Services?
As a trusted leader among graphic designers in Pennsylvania and beyond, Sharp Innovations has decades of experience elevating companies' brands. Our in-house team delivers smart, thoughtful, creative solutions combining visual excellence and strategic insight.
When you partner with us for your branding services, you gain access to:
- Proven expertise in brand development and marketing strategy
- Custom designs that reflect your unique business personality
- A full-service team that understands the synergy between web, print, and digital marketing
Let us help you design a brand that doesn't just look good, but builds trust, drives loyalty, and boosts success.
FAQs About Branding Services
Who will own the copyright to the logo after the design is complete?
In most cases, you (the client) will own the copyright to the logo once the design is complete. This involves the designer or agency explicitly transferring the logo rights to the client in writing – usually via a contract or final invoice stating “full copyright transferred upon payment.”
Here’s how it typically works:
- Without a written agreement, the designer retains copyright by default (even if you paid for the logo).
- With a clear contract or work-for-hire agreement, you own the rights once the project is completed and paid for.
To ensure you own the logo outright, ask for:
- A statement of full copyright transfer in your contract or agreement.
- Delivery of the final logo files in editable formats (e.g., AI, EPS, SVG).
How many design revision rounds are included?
Typically when we quote a logo, it comes with 3 rounds of revisions. However, we will revise it as many times as needed to meet client expectations. The additional rounds of revisions would simply be invoiced as T&M (time and materials).
What are the key points about my business that my logo should convey?
Your logo should convey brand identity, industry, trust, and differentiation.
What types of logos are there?
Generally, logos fall under these main categories: wordmark, lettermark, brandmark, symbol/icon combination, emblem, mascot, animated, or abstract.
What are the best colors for a business logo?
There is no best color per se. It depends on your brand’s personality, industry, and audience. Limiting your logo design to 3 colors is most effective for recognition, versatility across media, and for cost efficiency. You will want a color or color combination that looks great on light and dark backgrounds.
When should a logo be redesigned or updated?
A logo should be redesigned or updated when it no longer aligns with your brand’s personality, industry, and audience. A logo design update may be needed if the current logo doesn’t look clean in digital formats.
Will you work directly with a printing company once my print design is created?
We can provide print services once a design is completed, whether it is for business cards, brochures, flyers, or a trade show display.
What are typical turnaround times for a print design project?
The design process will vary depending on the type of projects we are working on and how many revisions we may go through. Typically it takes anywhere from 3 weeks to 3 months.
What deliverables will I receive at the end of the project?
Deliverables can vary depending on file format, e.g. PDF, EPS or JPG files. Deliverables may also include printed brochures, business cards, flyers, or displays. It all depends on your original request.
How do you ensure the final design is optimized for the specific printing process?
Our experienced designer will optimize images and files based on specifications from the printer for each project.