Facebook has become a central location for most business’s advertising and marketing efforts. It’s easy to use, simple to track visibility and progress, and most people spend at least an hour a day mindlessly scrolling through their news feed.
Recently, Facebook has been tightening their security in regards to what you can safely post. As a business, this is good news – you’ll see less spam in your inbox and extra-rude comments on posts will be flagged more quickly. However, to keep your business safe and clean in the eyes of Facebook’s crawlers, remember to follow these guidelines. Happy posting!
In this day and age, social media is the top dog. Everybody who’s anybody is sharing, occasionally on the verge of “over-sharing”, everything happening in their lives. How do you keep up and, more importantly, stand out in the ever-growing flood of constant communication? Here are five ways to show off your business in the digital world today.
If you’ve ever sat down for one of our free website design or internet marketing consultations, you already know that we do things a bit differently here at Sharp Innovations. We want to understand your business inside and out, and we look to identify your goals, the target audience, potential hardships and more before we dive into your new website or internet marketing project.
In an effort to cater to the ever-changing digital landscape, we previously launched a three-tiered approach to our search engine optimization (SEO) efforts. While most clients fit into the Tier 1 program, some look for a more proactive approach that focuses on conversions, Return on Investment (ROI), Key Performance Indicators (KPI), accelerated content and more. This is why we launched our Tier 2 and Tier 3 SEO programs.
The team at Chemical Concepts put us to the test last February, and we’re pleased to share the results of their ongoing Tier 2 SEO campaign. Here are some of the key metrics measured over the duration of the campaign:
- There were 19% more user sessions in 2016-2017 when compared to 2015-2016.
- Organic referrals were a driving force in that growth, as Chemical Concepts saw 28% more organic referrals.
- You may be thinking, ‘The extra traffic and referrals are great, but are they converting?’ The answer is a resounding yes – to the tune of a 45% increase in goal conversions (those visitors filling out the contact form or placing an order)! This increase in goal conversions also accounted for a 35% increase in online invoiced sales.
In today’s world, a successful internet marketing plan must include a social media presence. With the variety of different avenues people can take to find you, social media is one of the best ways to promote your brand.
Facebook, Twitter, Snapchat, Instagram, and LinkedIn all have their own unique audiences, and your goal is to find the best mix of platforms for your business. No matter which mix you end up choosing, it likely includes Facebook since it enjoys the highest adoption rate among internet users.
There are numerous tricks and tips that go into running a successful Facebook page for your business, and we wanted to put together a helpful list of some of our favorites. We implement these practices every day when we manage social media campaigns for our clients here at Sharp Innovations.
You’ve built and launched a beautiful website that has everything your customers could possibly want. With all the money, time, and effort you’ve put into the new site, a stream of new clients looking for your goods or services should be a given. The Field of Dreams quote, “If you build it, they will come” resonates in your mind as you wait for the leads to roll in. But several months pass, and although you’ve received a few hits and perhaps an inquiry or two, doubts start to trickle in… “Is this all I get for making such a big investment in a new website?”
Unfortunately, the scenario above is one we see all too often. And yes, a slow trickle of leads (if any at all) is likely all you will receive unless you get serious about internet marketing. You wouldn’t open a shop down the street and not advertise, so why would you do the same with a website? Your website is your online presence much like a physical store is your offline one. Both need a targeted marketing strategy to help you reach new prospects and make more sales.
Not to be outdone by Lititz’s 2013 designation as the “Coolest Small Town in America,” Lancaster city was awarded Google’s 2014 eCities award for being the strongest online business community in Pennsylvania. Founded in 1999, Sharp Innovations is proud to have been one of the original web design and internet marketing firms in Lancaster, and we are now equally pleased to have contributed in earning this prestigious distinction.
In determining which cities are most deserving of this distinguished award, Google partnered with research firm Ipsos to assemble a list of the top five locations in each state that have the highest AdWords penetration relative to their population size. From this list, the firm then rated businesses within these cities based on several factors, including whether or not they commanded an online presence in the form of the following (all of which happen to be services provided by Sharp Innovations):
About a week ago, Google released a new search algorithm update which caused one of the largest changes to local search we’ve seen. Given the nickname “Pigeon” by Search Engine Land, this update is intended to provide better local information by delivering more relevant and accurate results to the person who is doing a search. Businesses seeing benefits from this update are ones who are properly set up on the necessary directories and social media channels, and who are also fully optimized to boost their local search efforts. If you are not set-up on the major local directories or social media websites, like Google+, or if you are haven’t bothered to update the account with photos, information and the rest of the required or optional information, you will likely see a drop in both traffic and organic search referrals.
It’s been said before, but content is still king when it comes to website visitor engagement and proper search engine optimization. No amount of flashy visuals, distracting animation, or trendy designs can save you from frequent page bounces if visitors to your site don’t find meaningful content. But that’s assuming you get visitors in the first place, which is largely determined by how you rank in search engines (hint: search engines are looking for good content, too).
Social media has become such a hot topic among web marketers, and for good reason! These sites easily allow users to keep in touch with friends and family, as well as share things they care about or enjoy. And there is the key to the whole thing, sharing. Sharing can take a website that is barely known, and because one share, garner extremely favorable notoriety. But advertising does the same thing right? Yes, but when your friend shares a link with you, it feels more personal, like your friend is specifically endorsing that site.
Poet and playwright Oscar Wilde may have had some fun with Victorian social conventions in “The Importance of Being Earnest,” but he likely never could have imagined the importance of being earnest about your online presence. Indeed, your online existence says everything many of your potential customers will ever know about your business or organization. That’s why it’s critical to keep both your website and your social media pages up-to-date, in both messaging and design. An appealing look and feel combined with interesting or compelling content will communicate professionalism, capability and relevancy to those searching for a business or organization like yours.