News
Why Personal Branding Is a Strategic Advantage for CEOs and Business Leaders
Personal branding has shifted from a “nice to have” to a strategic growth lever for modern businesses. Your buyers don’t just evaluate companies, they evaluate the people behind them. Leadership visibility, credibility, and voice now play a direct role in trust, differentiation, and long-term business performance. Recently, I had the opportunity to join Rob Cairns on the SDM Podcast to discuss this very topic. In that conversation, we explored why personal…
Categories: News, Branding, Social Media | Posted: 02/25/2026
Call to Action Button Examples: Make Sure They Fit Your Brand
Calls to Action, or CTAs, are the short phrases that encourage site visitors or an ad audience to take action. They often appear as “buttons” on a site page or on a digital ad but can also appear as highlighted words with links attached. A good CTA button doesn’t create any sort of confusion. It’s important to keep a CTA as short as possible. But it also needs to convey to the user that there is low risk and some reward involved in clicking it.,…
Categories: News | Posted: 02/09/2022
How to Create a Business Logo
When you create a business logo, you need to keep certain things first in mind. What do you want your logo to convey? Will it represent your product/mission/service? Is the design potentially memorable and timeless? There should be a lot of discussion and research involved before a business determines its logo. There’s no need to be literal in its depiction, but you do want to keep it simple. Here are some key questions to consider when creating your business logo. …
Categories: News | Posted: 07/01/2021
- 1
- 1-3 of 3 results