Vital to any company’s marketing efforts is a consistent, recognizable brand. Coca-Cola is identifiable through their font and red and white color scheme. The “golden arch” connects everyone’s mind to McDonald’s. Amazon’s orange, curved arrow underline is recognizable without even seeing the website name. All of these are excellent examples of consistent brands, and they all incorporate aspects of their logo throughout their websites. You should, too!
With that expression and an outlandish personality, Ric Flair created a brand for himself that people around the world recognize and celebrate. Flair was a wrestler who branded himself The Nature Boy, and he used his brand to become famous and to distinguish himself from hundreds of other, less memorable wrestlers.
The main components of Flair’s brand, in addition to Wooo!, were his flashy hair and clothing, his habit of surrounding himself with beautiful women, his ability to give a great interview, and, finally, his willingness to put on a great show inside the squared circle every night. Put all of those factors together, and you have a memorable brand that put people in the seats and money in Flair’s pocket.
Ric Flair is unusual because he’s a one-man brand. Most other successful brands belong to companies with more than one employee. However, whether your business has 1 employee or 1000, you can certainly benefit from developing your brand. Conversely, you’ll suffer from not having a brand.
One of the simplest ways to improve your online marketing presence is establishing a business listing on Google and Bing. But just having a presence isn’t enough. To benefit fully, you must make your presence a hard-working member of your marketing team.
Too often we find that businesses fail to take the extra few moments to fully detail their profiles. By adding several set of photos (inside, outside, team, at work, etc), business hours, a 360-degree virtual tour, and other useful data, you are directly providing not only Google with additional information on your business, but potential customers as well, and photos add more of a human touch to your website. This additional information can help improve click-throughs on your business listing, your local pack ranking, and your localized organic ranking.
If you are not part of the minority of businesses currently taking advantage of these features, it’s likely that you’re missing out on another simple way to improve click-throughs, your local pack ranking, and your localized organic ranking – Customer Reviews.
Nowadays, how many businesses don’t have some form of website? Even small businesses know the importance of having an online presence so people can find them. However, many of those websites are years behind the curve in how they were built and even in the information that they contain. While having any online presence is certainly better than having none, having a modern website that follows current industry standards will do significantly more for you and your business than will a website that’s a couple of years old.
As a web design company, we obviously know the absolute necessity of having a hard-working website. We also know that if your website is your only marketing tool, you’ll be missing some excellent opportunities to keep your name in front of your customers. Even in our electronic world, there’s a place for many other forms of marketing, and one very effective way of communicating with potential and established customers is a print newsletter.
Yes, printing and mailing add costs that you won’t experience with an electronic newsletter, but those costs will give you benefits that an electronic newsletter just can’t match, and, you can still place your newsletter on your website and email it as well.
Who remembers turning to the Yellow Pages in the phone book to find companies for a needed service? If you’re too young to have used the Yellow Pages, ask someone who grew up with them. In the years before the Internet, companies paid a lot of money to have the most attractive ads in the Yellow Pages and to attract business. Many of us looked at the ads to determine if a company’s service would meet our needs. Then, we made trusting choices based on pages in a book with limited space, and a major factor in our decisions was the attractiveness of the ads.
Today, the Yellow Pages do still exist, but no one is quite sure why. Instead of looking in the back of a phone book to find a restaurant or a plumber, modern consumers our mobile phones, tablets, and computers. We lead electronic lives, and we depend on the searching technologies, web page content, and reviews to determine if a company will supply the best service for our needs.
As a result, the importance of having the most attractive Yellow Page ad is a thing of the past. Now, a successful business must try to develop a web site that attracts their consumers and shows how the business behind the ad is the best one to meet the customers’ needs.
By now, if you’ve ever spent any time searching for solutions to update content on your website, you are sure to have come across WordPress. WordPress is one of the largest content management systems (CMS) out there, and it is also completely Open Source, which means that it’s 100% free to use!
Those features are nice, but you want to know how it can benefit your company. With a new setup, it is very clean, simple, and easy to use. The interface is streamlined to get you to what you need in as few steps as possible, and the organization of sections is clear as well. WordPress is primarily a blogging tool, which gives it a high focus on content, the ability to edit that content, and control over how that content is displayed, which is one of the main reasons many companies choose to move to a WordPress-based system. Past the blogging side though, WordPress offers you the ability to create pages with additional content, as well as control over the navigation of the site, so you can really customize which pages show up where, and under what main sections. This takes it away from being just a blog, but lets your WordPress site become a website for whatever solution you need.
One of the nation’s most popular TV hubs every Sunday morning, Fox and Friends, will host current Sharp client, BeBalanced Hormone Weight Loss Centers, this Sunday morning. BeBalanced has contracted us for a full website redesign, plus several elements of programming (like the integration of custom franchise landing pages) and search engine optimization services. Further, this Sunday will be the launch date of the newly redesigned website; the Sharp creative team has worked around the clock and after hours to have the ability to “go live” for our client’s special air time.
See the new site here – www.bebalancedcenters.com
The BeBalanced Background
Struggling with weight is a reality for people all across the United States. Founder, Dawn Cutillo struggled with her own female-related health issues and inability to lose weight, and wondered what kind of impact hormones played on the constant struggle.
Not many web marketing firms can claim they have an in-house search engine optimization tool at their disposal, but now thanks to the forward-thinking SEO crew at Sharp, this has become a reality not only for our SEO team but for our clients as well. (It’s technically still in BETA but we’re letting the cat out of the bag)
Monthly reporting is nothing new to our dozens of SEO clients, in fact it’s the norm, but a tool custom-built for smaller businesses is a bit out of the ordinary, and we’re pleased to be able to offer it. We know our clients and their businesses, and therefore saw a need for a custom tool that offers a statistical presentation of results, trends, figures and more, that overshadows generic reporting.
In many ways our SEO tool simplifies things. Rather than endless lists and tabs of statistics you’re probably very much removed from, our tool focuses a lot of attention on your bread and butter: sessions, conversions, search queries, etc.
In today’s world, a successful internet marketing plan must include a social media presence. With the variety of different avenues people can take to find you, social media is one of the best ways to promote your brand.
Facebook, Twitter, Snapchat, Instagram, and LinkedIn all have their own unique audiences, and your goal is to find the best mix of platforms for your business. No matter which mix you end up choosing, it likely includes Facebook since it enjoys the highest adoption rate among internet users.
There are numerous tricks and tips that go into running a successful Facebook page for your business, and we wanted to put together a helpful list of some of our favorites. We implement these practices every day when we manage social media campaigns for our clients here at Sharp Innovations.