Social Media
The Importance of being earnest (in keeping your online presence current!)
Poet and playwright Oscar Wilde may have had some fun with Victorian social conventions in “The Importance of Being Earnest,” but he likely never could have imagined the importance of being earnest about your online presence. Indeed, your online existence says everything many of your potential customers will ever know about your business or organization. That’s why it’s critical to keep both your website and your social media pages up-to-date, in…
Categories: Social Media | Posted: 03/25/2014
"Themes" replacing "Keywords" as king of Search Engine Optimization
As any good search engine optimization specialist knows, there are no constants when it comes to achieving good rankings in search engine results pages (SERPs). Staying abreast of industry trends and adjusting to the ever-evolving algorithms used by Google and others is a core part of the SEO services provided by Sharp Innovations. Themes, Topics and Concepts One of the latest SEO trends is the migration away from “keywords” or phrases to more robust topics or.…
Categories: Social Media | Posted: 03/19/2014
Brand Posting on Facebook
You risk hurting your business by not taking advantage of social media. Not only are you missing an opportunity to connect with the people who spend a significant amount of their free time browsing Facebook, Twitter, or a number of other social outfits (which is a majority of them), but you are also jeopardizing SEO efforts with your website. Even if you don’t realize it, social factors are becoming more and more tied into your Google, Bing, and Yahoo rankings, and by…
Categories: Social Media | Posted: 09/03/2013
Sharp client recently featured on the popular tech blog, “Gizmodo”
Have you ever bought a new pair of bright, white tennis shoes, only to have them look old and dirty after an ill-placed step through a puddle? Or perhaps you’ve worn a crisp, new shirt at a barbeque and quickly realized that shirt wouldn’t look new for long. Maybe you’ve simply had a beverage accidentally knocked over, right near your smartphone that happens to be lying beside it on the table. Whatever the careless moment or unfortunate incident, a small…
Categories: Social Media | Posted: 07/02/2013
Now Trending: Social Media
American culture has very much been influenced in the 2000’s by the impact that the internet has made on society. Perhaps the most exemplary of our cultural fascination with the internet is the magnitude of the growing trend toward social media. Whether we like it or not, mastering the social media ‘game’ as businesspeople seems like a skill we must acquire to reach the younger generations. But to what extent is the social media experiment exclusive to the “Generation-y’ers;…
Categories: Social Media | Posted: 04/16/2013
Changes to Google Search Results
How will it affect your business? Google announced last week that there would be another fundamental change to their search algorithm to help index new content as fast as possible. This update, called “Freshness,” will affect about 35% of all search queries. It will mostly target highly talked about news items (such as celebrity breakups and the world economy, for instance) but may also impact search queries that are broad-matched keywords such as “football.;…
Categories: Social Media | Posted: 11/06/2011
Social Networking for Small Business
Internet Marketing through Social Networking Social Networking has become a large part of search engine optimization (“seo”). And while we’ve heard that it is important, it can be hard to understand how everything ties together. So let’s start with your website, which can be thought of as the epicenter of information about your company. When discussing link building, we are normally talking about how we can improve search results to attract visitors…
Categories: Social Media | Posted: 04/04/2011