Components of Social Media Marketing
There are two essential components to social media marketing: paid social media advertising and organic social media marketing.
Paid Social Media Advertising
Paid social media advertising involves creating targeted ads that are displayed on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. These ads can be highly effective in reaching a specific demographic and driving conversions.
Organic Social Media Marketing
Organic social media marketing, on the other hand, involves using non-paid content and engagement strategies to build a strong presence on social media and attract potential customers.
Social Media Advertising Platforms and Strategies
Primary Social Media Networks
Other Social Media Networks
It's important to note that social media video production is key in today's digital world. This form of media is highly engaging and can help businesses communicate their message in a more dynamic way. When you enlist us for social media advertising services, our videography experts can help by producing professional, high-quality videos that will capture your audience's attention. These videos can also be used for other marketing purposes, such as website landing pages or email campaigns.
Whether you're interested in organic or paid social media advertising, we'll work with you to develop a customized strategy that includes the most effective platform(s) for your business.
Social Media Marketing FAQs
Paid Social Media Advertising Plans
Our paid social media advertising services are available in three plan options. All of these plans are designed for businesses looking to focus exclusively on building their presence and driving results through targeted social media advertising. We’ll handle everything from start to finish, including campaign planning, audience and tracking setup, ad creative development, and performance tracking.
Regardless of the plan you choose, you'll get a tailored strategy to help you maximize engagement, reach, and ROI by connecting with your target audience where they're most active:
Tier 1
$350/month
Tier 2
$500-$750/month
Tier 3
15% of ad spend
We also offer paid social media advertising services as part of our paid search plans. These integrated options allow for a cohesive digital marketing strategy that can drive even greater results by target audiences through multiple platforms (e.g. social media, search, and marketplaces).
Organic Social Media Management Plans
Our organic social media management plans include weekly posting of engaging and newsworthy content, distributed across all your existing social media channels (e.g., Facebook, Twitter, YouTube, LinkedIn, and more). We even include Google Business Profile posts for many of our clients, as this is a powerful platform for local engagement. We’ll collaborate with you to identify the channels that matter the most for your business.
We'll then conduct market research to identify trending topics and collaborate with your team to create engaging content. Additionally, you’ll receive a set number of promotions each year, depending on the package you choose. These promotions are an excellent way to grow your audience, gather valuable feedback, and enhance your brand visibility. The only cost you’ll need to cover is for any giveaway items (if you opt to include one). We’ll handle any other campaign expenses.
Social Media Manager Starter
$350/month
Social Media Growth Program
$795/month
Custom Social Media Dominance Programs
Starting at $1000/month
In today's competitive digital landscape, having a strong presence on social media is essential for businesses to thrive. Our social media advertising services provide an effective and efficient way to reach potential customers, increase engagement with your brand, and ultimately drive sales.