CRO analytics dashboard tracking user behavior and conversions

What Is Conversion Rate Optimization?

Conversion Rate Optimization (CRO) is the process of optimizing your website in order to increase the percentage of visitors who take a desired action.

These actions are called "conversions" and can include anything from making a purchase to filling out a contact form. By understanding how visitors interact with your website and making strategic changes, our Conversion Rate Optimization experts can help you to improve your online presence.

Website Actions: The Essence of Conversion Optimization

There are various website actions that can be optimized through our conversion marketing services. Some common examples include:

  • Purchases: If you have an e-commerce website, the ultimate goal is to get customers to make a purchase. Through conversion rate optimization, we can analyze customer behavior and make changes to your website to encourage more conversions.
  • Form submissions: Whether it's a contact form, sign-up form or feedback form, getting visitors to fill out a form is another important conversion action that can be optimized.
  • Website phone number clicks: If your website has a linked phone number displayed, conversion optimization can help make sure that visitors are actually clicking on it and calling your business.
  • Website email address clicks: Similarly, if you have an email address displayed on your website, CRO can help make sure that visitors are clicking on it and contacting your business through email.
  • Newsletter sign-ups: Building an email list is crucial for any online business. By optimizing the process of newsletter sign-ups, you can increase the number of subscribers and potential customers.
  • Downloads: If you offer downloadable content such as e-books, whitepapers or templates, optimizing the number of downloads can help generate leads and drive conversions.
  • Social media engagement: Our conversion optimization services can also include increasing social media engagement. We do this by optimizing the placement of social media buttons/links on your website and encouraging visitors to follow or share your content.

Frequently Asked Questions

  • What Do You Do to Optimize for Conversions?

    Our conversion optimization services include a variety of strategies to increase conversions on your website. This includes analyzing user behavior, performing A/B testing, tweaking and creating new calls to action like contact forms, conducting surveys, heat mapping, and utilizing persuasive design techniques. We'll also help you to discover and overcome your biggest conversion roadblocks by evaluating your key landing pages and conversion funnel.

  • How Do You Measure Success?

    Simple: The success of our conversion rate optimization services is measured by the increase in your website's conversion rate. Using Google Analytics and Google Tag Manager (GTM), we work with you to understand your goals and set up conversions for each of the key events you want to measure. For example, if you're a business that sells products online, we can track completed purchases. If you're a service-based business, we can track contact form submissions or phone calls. Most of the time, we'll set up multiple conversion goals to track different types of actions that your website visitors can take. We'll regularly analyze and share the results and make continual optimizations to increase your conversion volume.

    In addition to measuring conversions, we also look at key performance indicators (KPIs) like bounce rates and engagement rates.

  • How Long Does it Take to See Results from Conversion Rate Optimization?

    The timeline for seeing results from conversion rate optimization can vary depending on the current state of your website and the specific strategies implemented. However, our experts work diligently to identify areas for improvement and can often yield significant results in a matter of weeks.

Measurable growth through conversion rate optimization — digital strategy that delivers results

Digital Strategy.
 Measurable Growth

Success Stories

We want to see your business thrive, and we are committed to being there every step of the way. But don't just take our word for it — take a look at the significant growth and success these clients have experienced after working with us:

  • AmishView Inn - For this hotel client, we created and tested a new "booking" bar with filtered room options and a more targeted call-to-action. Due to this change, we saw the conversion rate nearly double.
  • Elizabethtown Flooring - Through the introduction and A/B test of a new, shorter contact form, we helped this flooring contractor see a 23% lift in form submissions.

To view more examples of clients who have benefited from our conversion optimization services, view our portfolio.

Try Our Conversion Optimization Services for Yourself

Ready to see your conversion rates soar? Contact us today to see how we can help your business reach its full potential. With our team of conversion rate optimization experts and proven strategies, you'll be on the path to success in no time.

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