Search Engine Optimization (SEO) is the process of increasing the number of visitors to a website through organic (non-paid) search results on search engines such as Google and Bing.
The goal of our SEO services is to assist search engines in identifying the main topics or themes found on your website, so customers and potential clients can find you more easily. If your website is a relevant match to what the user is looking for AND is deemed by users and search engines as high quality, it will return your site higher in organic results as well as AI results.
An effective SEO program is the foundation upon which all your other digital marketing services are built. Along with our pay-per-click (PPC) advertising, it is an essential component of Search Engine Marketing. Unlike PPC marketing, however, SEO drives relevant website visitors without the need to pay for anything more than the optimization efforts.
Types of SEO Services
At Sharp Innovations, we provide a variety of top-notch search engine marketing services to boost your business to the next level.
Local and Enterprise SEO Services
Are you struggling with how to make your business show up on Google Maps? Our Local SEO Services are ideal for any small business looking to increase their local online presence. We help you reach your target audience by optimizing your website for your specific geographic area and incorporating location-based search terms.
We also provide Enterprise SEO services for large corporations looking to dominate the search engine results pages. We use advanced techniques and strategies tailored to your industry and business goals to help you outrank your competition.
B2B and B2C SEO Services
We understand that businesses have different target audiences and objectives. That's why we offer both B2B (Business-to-Business) and B2C (Business-to-Consumer) SEO services to cater to the unique needs of each type of business.
Our B2B SEO services focus on helping businesses reach other businesses through targeted keyword research, content creation, and link building strategies. We also specialize in optimizing websites for lead generation and conversion, as well as improving overall brand visibility within the industry.
B2C SEO services utilize a more consumer-focused approach to SEO. Our team conducts thorough market research to identify your target audience's search behavior and optimize your website accordingly. We also implement local SEO tactics to help you attract customers from specific geographical areas.
Tiered SEO Packages
We offer three tiered SEO packages to cater to the specific needs and budgets of our clients. Within each main tier are different levels of service that can be tailored to your specific goals and requirements.
Tier 1: Core Internet Marketing Programs
Our Core Internet Marketing Program provides the essentials for boosting your organic search engine rankings. Periodic social media interaction, blog posting and site content updates are all optional means to ensuring a quality search engine presence. Tier 1 clients can also benefit from paid ad campaigns through Google Ads or pay-per-click advertisements to enhance traffic.
Tier 1
Level 1: Engagement
Our starter "Engagement" package is great for companies looking to get their foot in the door with an SEO program. Basic setup, cleanup and maintenance items are covered under this program. This program is best for clients who have limited pages or content and are looking to get a bit more out of their search rankings.
Best for:
- Small businesses looking to grow their internet presence and site traffic
- Informational websites and service-based businesses
- Business looking to get their feet wet in search engine optimization
Tier 1
Level 2: Performance
Our "Performance" package is a great choice for those companies looking to increase and track not only their referrals and traffic, but also conversions and leads. Additional benefits covered in the performance package that are above the starter package include: level 2 access in our custom SEO tool, conversion tracking of 1-2 website KPIs, schema / structured data tagging, blogging starter, and biannual competitive site analysis.
Best for:
- Small to medium sized businesses looking to grow their internet presence and site traffic
- Service based businesses and Ecommerce websites wanting to improve marketing ROI
- Businesses looking to ramp up their social & content creation efforts
Tier 1
Level 3: Advanced
The "Advanced" package is for larger websites who are dedicated to increasing their traffic and referrals through improvements to their overall search marketing efforts. Included in this package beyond the performance and starter programs are: yearly custom imagery for social pages, yearly competitive site analysis, conversion rate optimization, social media manager and blogging starter, and A/B & split testing.
Best for:
- Medium to large businesses looking to improve their internet presence and brand
- Service based business (i.e. law firm, plumber, delivery)
- Business to Business, products or service
- Those who don’t have marketing professionals on the team or want to supplement their efforts
- Businesses interested in really maximizing sales and conversions at the highest level
Note: If your organization has a national presence, we recommend that you sign up for a Tier 2 plan to cover all your locations and target markets.
Tier 2
Digital Marketing ROI Performance Programs
Our Digital Marketing ROI Performance Program is an entirely proactive package employing numerous means for driving organic site traffic. This package utilizes frequent social media posting and blogging as well as other fresh and relevant content like video/audio, website updates, and design and programming features. Paid ad campaigns are also an option for Tier 2 clients as well as an annual consulting assessment from the SEO team.
Tier 3
Digital Marketing Consulting Programs
Our Internet Marketing Consulting program is totally customizable and exhaustive of all our strategic resources. This comprehensive package not only includes our proven SEO tactics common to tiers 1 & 2, but involves consulting services as well such as HR, sales, systems, and processes.
