Facebook has become a central location for most business’s advertising and marketing efforts. It’s easy to use, simple to track visibility and progress, and most people spend at least an hour a day mindlessly scrolling through their news feed.
Recently, Facebook has been tightening their security in regards to what you can safely post. As a business, this is good news – you’ll see less spam in your inbox and extra-rude comments on posts will be flagged more quickly. However, to keep your business safe and clean in the eyes of Facebook’s crawlers, remember to follow these guidelines. Happy posting!
We all hear about cyber-security attacks in the news with major companies getting hacked, data breaches, etc. Attackers will continue to attack the major companies in various ways that are out of our control, but there are several security practices that we can do to prevent attackers from getting to our personal information for their personal gain. A few things we can do are to protect ourselves from phishing attacks (scammers using false identity to get personal information or money), protect sensitive information, and to secure our passwords.
You get a call from someone claiming they are from your electric company and state that you have not paid your bill for the last 3 months. If you do not pay over the phone RIGHT NOW, THIS MINUTE with your credit card, your electric will be shut off immediately. You know you have paid your bill in a timely manner, but the caller creates an uncertainty and you provide the card information as requested. Later you find out this was a call from a scammer.
Nowadays, how many businesses don’t have some form of website? Even small businesses know the importance of having an online presence so people can find them. However, many of those websites are years behind the curve in how they were built and even in the information that they contain. While having any online presence is certainly better than having none, having a modern website that follows current industry standards will do significantly more for you and your business than will a website that’s a couple of years old.
Google recently reported on their Webmaster Central Blog that they saw a 32% increase in hacked websites in 2016, in comparison to 2015, and even more unfortunate for webmasters was that Google expects the upward trend to continue. If this worries you, it should, especially when your website can be penalized for hacked content and either be demoted or completely dropped from the search results pages.
An ounce of prevention is worth a pound of cure.
– Ben Franklin
The good news is, there are some steps you can take to help fight off hackers from compromising your site. While no method is full-proof, these tips can help protect your business’ brand, and save you the time, and cost to recover from an attack.
The past couple of years have seen people becoming more concerned with how secure their information is as their lives continue on an exponential trend toward digitization. We communicate, interact, share, work, plan, and unwind through the magic of the internet. Whether you’re binging the latest season of House of Cards on Netflix, or trying to finish up that spreadsheet for work, society is becoming more dependent on the internet for everyday life. As our lives leave our devices and venture out to connect with computers all over the globe, it is becoming vital that the information we send and receive stays secure in between.
Why does this matter?
Information is used by a variety of internet companies for a host of reasons. Google utilizes search history to target ads that are better suited for the user. Apple collects information about how their phones are used so they can figure out what people are doing or want to do, and improve upon those things. Data collection is everywhere and can include information people may not care about, or information people would rather stay private. Text messages, for example, should not be sent in an unencrypted format. Few people can say they would be OK with their entire texting history being posted online for the world to see. In an insecure digital age, that is entirely possible. Other sensitive information is vital to keep secure such as medical histories, financial data, fingerprint scans, and more, all of which are transmitted over the internet every day. All of this data jumps from computer to computer in its journey to find its way to the recipient, and there are ways to intercept it along the way. Even HTTPS, a secure version of HTTP, is becoming a standard among websites that do not even necessarily take credit card or other payment information. You can read more about HTTPS here. Confidentiality and security are important, but how are they guaranteed?