One of the simplest ways to improve your online marketing presence is establishing a business listing on Google and Bing. But just having a presence isn’t enough. To benefit fully, you must make your presence a hard-working member of your marketing team.
Too often we find that businesses fail to take the extra few moments to fully detail their profiles. By adding several set of photos (inside, outside, team, at work, etc), business hours, a 360-degree virtual tour, and other useful data, you are directly providing not only Google with additional information on your business, but potential customers as well, and photos add more of a human touch to your website. This additional information can help improve click-throughs on your business listing, your local pack ranking, and your localized organic ranking.
If you are not part of the minority of businesses currently taking advantage of these features, it’s likely that you’re missing out on another simple way to improve click-throughs, your local pack ranking, and your localized organic ranking – Customer Reviews.
Your website should be hard at work driving targeted traffic and leads to help complete all the goals that you had when you created the site. Whatever your goals may be, and even if you currently have or have had in the past signed up for search engine optimization (SEO) services with another internet marketing firm, it may be wise to perform an SEO audit.
But first, don’t let the word “audit” scare you. We’re not the IRS, and an SEO audit is actually a positive experience that can help to bring you more business.
In an SEO audit, the first step is a comprehensive diagnostic survey of your website, and this survey will gauge how your current website is performing and how you (or our internet marketing team) can ideally approach your site’s optimization.
Nowadays, how many businesses don’t have some form of website? Even small businesses know the importance of having an online presence so people can find them. However, many of those websites are years behind the curve in how they were built and even in the information that they contain. While having any online presence is certainly better than having none, having a modern website that follows current industry standards will do significantly more for you and your business than will a website that’s a couple of years old.
It wasn’t too long ago that your website only required you to think about how it would display on desktop computers. In today’s world, if you aren’t thinking about mobile and tablet devices, as well, you are likely ignoring the majority of your visitors’ preferred method of interacting with your web content. That’s because as many as 60% of all internet searches now take place on mobile devices.
So, now is the time to start thinking about your website from a mobile-first view rather than the desktop-first mentality of yesterday. Simply put, thinking mobile-first means placing the emphasis on user experience on mobile devices, rather than having it be an afterthought to the desktop design.
With the ever-growing rate of mobile sites, it has become increasingly important to also improve the usability of the site. One of the large factors in this is that of page loading speed being as quick as possible, to not slow users down as they use your website. Along with this, Google and other search engines have realized the importance of this, and as such, they emphasize and prioritize sites that are well optimized for this in their search results. This is because they recognize the reality of how users interact with your site, and the experience they have if it loads slowly. In fact, Google has found that 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
From our computers to our phones, and even to custom computer devices, apps are used everywhere as a part of our daily lives. Whether it be for entertainment, convenience, or for a work-related need, these applications we use make what we do simpler and more efficient. If talk of apps and what all the thought-process that goes into them is too much stress and hard to understand, contact us now and we can help you to better understand your options, otherwise, read on…
Apps are most recognized today through their use on mobile devices, but that is truly just a name for something that has been used long before on desktop computers as well. Fast forward to today, and while mobile phones are taking off in the amount of usage and popularity, desktops still remain as a steady tool, especially among the working world. The desktop app is not dead, in fact, there have been, in recent years, new technologies intended at making applications made for the computer easier and more streamlined to create, which also allows for greater innovations and faster build times. What is this method? In conjunction with using Node.js and Electron, we can help to deliver a fully custom app, with all the features you could expect. This technology builds on top of a variation of chrome, so everything that you love and gain out of Chrome’s usage, can also then be applied to that app. This would include its speed, responsiveness, up-to-date HTML/CSS, and more. We can even help to set up automated updates to your application to ensure users are always on the newest version of your great application tools.
As a web design company, we obviously know the absolute necessity of having a hard-working website. We also know that if your website is your only marketing tool, you’ll be missing some excellent opportunities to keep your name in front of your customers. Even in our electronic world, there’s a place for many other forms of marketing, and one very effective way of communicating with potential and established customers is a print newsletter.
Yes, printing and mailing add costs that you won’t experience with an electronic newsletter, but those costs will give you benefits that an electronic newsletter just can’t match, and, you can still place your newsletter on your website and email it as well.
HTML (Hyper Text Markup Language) is the main computer programming language used for making websites. HTML is unique, and there are no other languages like it anywhere else in wide world of programming. HTML is only used for the web. So how did HTML come to be?
In 1989 a man by the name of Tim Berners-Lee, who was a British Scientist, invented the World Wide Web. He did this to help the scientific community from around the world collaborate better. His vision was relatively narrow, focusing only on scientists. He couldn’t have known at the time what he had set in motion, and he certainly couldn’t have envisioned that his creation would, in just a decade or so, completely change the way people around the world communicate.
Who remembers turning to the Yellow Pages in the phone book to find companies for a needed service? If you’re too young to have used the Yellow Pages, ask someone who grew up with them. In the years before the Internet, companies paid a lot of money to have the most attractive ads in the Yellow Pages and to attract business. Many of us looked at the ads to determine if a company’s service would meet our needs. Then, we made trusting choices based on pages in a book with limited space, and a major factor in our decisions was the attractiveness of the ads.
Today, the Yellow Pages do still exist, but no one is quite sure why. Instead of looking in the back of a phone book to find a restaurant or a plumber, modern consumers our mobile phones, tablets, and computers. We lead electronic lives, and we depend on the searching technologies, web page content, and reviews to determine if a company will supply the best service for our needs.
As a result, the importance of having the most attractive Yellow Page ad is a thing of the past. Now, a successful business must try to develop a web site that attracts their consumers and shows how the business behind the ad is the best one to meet the customers’ needs.
A mobile-first mindset is a must when developing websites in today’s world. With the majority of mobile searches now taking place on mobile devices, it only benefits you to cater to your customers’ preferred way of accessing your website.
Search engines have already adapted to the change by promoting things like Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP), and Google is even offering a Mobile Sites certification for developers to earn recognition as an expert in mobile site optimization.