Sharp Innovations Blog
It’s truly surprising how many businesses have a large base of raving, happy clients but also have almost no reviews on Google or elsewhere online (or worse yet, they have 1-star reviews that do not represent the business accurately).
If this sounds like your business, you’re not alone. And there’s hope! There are plenty of ways to improve your online reputation and get a steady stream of new 5-star reviews on a consistent basis.
But how? In a nutshell, here’s how to get customers to leave Google reviews:
Ask customers for feedback shortly after they have made a purchase or soon after you have completed a service for them. Make sure you ask several times, but without being too annoying.
Not sure exactly how to apply this to your own business? Keep reading to learn exactly how to get more 5-star reviews on Google and other online platforms than you ever thought possible. You’ll also learn how to almost eliminate the likelihood of getting 1-star reviews as well.
No matter how much money you’ve spent on launching a new website, don’t expect it to be noticed without at least a little effort in promoting it.
By capitalizing on your email, engaging employees, and embracing search engine optimization, you can better ensure that your new site gets seen. While these simple actions are a priority, there are additional ways to get your new website noticed. With a free consultation, we can dive into website promotion in more detail.
Read further for details and the must-do list for How to Promote My New Website:
A question we get frequently here at Sharp Innovations is “how much does SEO cost?” If you’re planning your 2022 budget and want to consider adding search engine optimization services or dedicating more resources to your digital marketing efforts, but aren’t sure where to start, we took some time to pull some industry data to help you plan.
As with any service-based cost, pricing can range drastically along with the actual service performed. You’ll want to take some time really diving in and making sure you understand the differences in each pricing and package model, to assure you’re getting the most for your marketing dollars. Simply choosing the cheapest option is always a costly mistake, and clients spending over $500/month were 53% more likely to consider themselves “extremely satisfied” with the results compared to those who spend less.
This can be an overwhelming industry for many businesses who don’t fully understand SEO, and you really do get what you pay for in this space. Read further to learn more about the cost of SEO.
We believe everyone should have equal opportunity! The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. These standards state that all electronic and information technology must be accessible to people(https://interactiveaccessibility.com/services/ada-compliance)
What & Why? The ADA and Your Website
The Americans with Disabilities Act requirements are for commercial and public organizations that offer public accommodations. The internet & websites are categorized into this expectation and therefore must also meet these regulations. The Department of Justice is still defining and refining ADA expectations. However, website designers are encouraged to take the initiative to meet current guidelines and use the WCAG 2.0 level AA as a baseline.
Moreover, providing people with disabilities access to information on the internet is the right thing to do.
It might seem too soon to be marketing your holiday offers to existing and potential clients, but it’s not! The National Retail Federation reports that about 40 percent of consumers start their holiday shopping before Halloween. If you’re seeing holiday displays in local brick-and-mortar stores, it’s a sure sign that your holiday digital marketing should be in full swing.
Make the most of Black Friday, Cyber Monday, and the Christmas season in general by planning holiday offers and campaigns now and launching them asap.
We offer some holiday marketing campaign ideas here, but if you want some customized ideas specific to your business, schedule a free consultation!
Many of our clients serve their customers and clients in a specific geographic area, such as construction contractors, stores, restaurants, and more. So a question we’ve been getting asked a lot recently is, “What is geofencing vs geotargeting?”
Geofencing typically refers to detecting a person’s geographic location and then serving them ads or services while they are in that location or after they leave. Geotargeting typically refers to advertising to an audience that has visited a geographic region and that also meets other criteria including specific interests, behaviors, and more.
If you serve people or businesses in a defined geographic area and you are looking to advertise your products or services to them, it’s important to know which type of geographic-based marketing is best for you. Keep reading to learn more about each option and to get help deciding which option your business would benefit from the most.
Or click below to request a consultation to speak with an experienced marketing specialist for personal advice.
A common need among WordPress sites is changing the site URL or domain name while maintaining the website itself. Whether you’re rebranding or want to make a staging (beta) version of your website to test changes, this is a helpful tool to have.
Several things that need to happen to successfully move a WordPress site to another domain name, and various ways to accomplish them. There are a variety of free plugins available that take care of nearly all the heavy lifting, however, most of them have some form of limitation. These instructions will examine the plugin approach but will touch on a manual method as well, which assumes some level of technical acuity.
Want some help? Schedule a free consultation and let’s see how we can partner on your website project.
Businesses can use social media to increase brand awareness, engage customers, find new customers, boost their website traffic, capture leads, gather emails, and enhance customer relations. You likely already know the benefits, but now you’re wondering “How often should businesses post on social media?”
We recommend you post at least 3 times a week and ideally once per day, but that can vary depending on your business, your audience, and which social platform you’re using.
Let’s look at social media opportunities, variables to consider when deciding how often to post, and how to do social media right for business growth.
When you create a business logo, you need to keep certain things first in mind. What do you want your logo to convey? Will it represent your product/mission/service? Is the design potentially memorable and timeless?
There should be a lot of discussion and research involved before a business determines its logo. There’s no need to be literal in its depiction, but you do want to keep it simple.
Here are some key questions to consider when creating your business logo.