brand awareness is brilliant at Sharp Innovations

Rethink Brand Awareness and Its Value

Let’s face it, we all want to equate marketing dollars directly to growth.

When planning any marketing campaign, it’s best to have your goals, strategies, and metrics tracking in place to indicate the success or failure of your marketing campaigns.

Data-driven marketing is a fantastic way to grow your business and protect your marketing budget from efforts that don’t equate to returns.

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Can WordPress Help My Business?

Whether you’re a small, local business or a large, multi-location business, WordPress plugins make it possible to add a new feature to your existing site or platform just through installation, with little or no need for third-party development.

WordPress is great for businesses that want to capitalize on its ability to integrate systems crucial to business success and help run their business more effectively and efficiently via the power of their website. In other words, WordPress integration helps your website become the marketing tool it should be. WordPress integrations can help your business grow.

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Get Free Google Ads for Nonprofits: $10,000 a month!

Nonprofits, are you aware of Google Ad Grants?  The Google Ad Grants program offers $10,000 per month in free text-based ads for nonprofits, as well as free access to Google Business Tools.

And there’s no need to submit a huge grant proposal document.

This is an excellent opportunity for free digital advertising. Google Ads for nonprofits help organizations recruit volunteers, raise funds, increase awareness, and mobilize socially active audiences.

Following are the simple steps on how to apply for a Google Ad Grant:

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artificial intelligence singularity

Singularity What? Taking Over the Human Brain

The Singularity has risen to fame largely because of two core thinkers. Vernor Vinge and Ray Kurzweil. Vernor Vinge is a sci-fi writer prolific in the ‘90s and Ray Kurzweil works for Google and involved in things such as optical character recognition, text-to-speech synthesis, the list goes on and on.

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Useful Website Metrics & What They Mean

Have you ever received a traffic report for your website or logged in and poked around Google Analytics? Felt overwhelmed by all the information at your fingertips?

One of the greatest benefits of digital marketing is the ability to track nearly everything, from pageviews and time spent on a page, to video plays and site-visitor origin. This can also be a bit exhausting for those who are not familiar with what all those metrics mean and whether they show improvement, stagnation, or even a decline in performance.

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cold emails on the mind

The Psychology of Cold Emails

Here at Sharp Innovations, we take pride in providing our customers and clients with solutions that are genuine, innovative, and effective. When helping conduct cold email campaigns, we always suggest using methods that are sincere, effective and increase the percentage of emails opened and read. No one likes to receive disingenuous marketing emails and so we offer these tips for increasing engagement.

(Our Sharper Edge ™ email marketing automation platform can help make your email campaigns even easier to launch.)

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Your Core Web Vitals are The Next Search Ranking Factor

Earlier this year, Google announced its plan to use core web vitals as a ranking factor in 2021.

So, what are “Core Web Vitals”? They are how Google scores the load speed of your website’s pages.

  • Site Load Speed
  • Responsiveness
  • Visual Stability

Each of these “vitals” is linked to measurable elements:

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Why You Need a Post-Pandemic Strategy

Now more than ever, small businesses need to dedicate time and effort to search engine optimization. SEO is one of the best and least expensive ways to get your company’s website in front of people searching online for the products and services you offer.

You’ve likely already been hit hard by the pandemic. If you’re deciding how to intelligently allocate your marketing budget, SEO must be top of mind. It’s a low-cost way to improve your rankings on Google, Bing, and other search engines for the keywords and phrases your customers are typing into the search fields. It’s not complex.

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Adobe Flash Player soon done

Adobe Flash Player is Retro, But Not in a Cool Way

Adobe will stop distributing and updating Flash Player after Dec. 31 of this year. That gives web developers, businesses, educators, and consumers less than half a year to integrate to open standards like HTML5, WebGL, or WebAssembly. In fairness, Adobe sent a warning about this change back in July 2017.

Adobe Flash is used for animations, mobile games, embedded web browser video, and other applications. A lot of website visitors (end users) don’t ever run into issues with Adobe Flash Player anymore because these websites have already integrated open standards and deprecated Adobe Flash Player plug-ins. Artists may produce Flash graphics and animations using Adobe Animate (formerly known as Adobe Flash Professional).

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