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Geofencing vs Geotargeting Compared – Which One Do You Need?

Many of our clients serve their customers and clients in a specific geographic area, such as construction contractors, stores, restaurants, and more. So a question we’ve been getting asked a lot recently is, “What is geofencing vs geotargeting?”

Geofencing typically refers to detecting a person’s geographic location and then serving them ads or services while they are in that location or after they leave. Geotargeting typically refers to advertising to an audience that has visited a geographic region and that also meets other criteria including specific interests, behaviors, and more.

If you serve people or businesses in a defined geographic area and you are looking to advertise your products or services to them, it’s important to know which type of geographic-based marketing is best for you. Keep reading to learn more about each option and to get help deciding which option your business would benefit from the most.

Or click below to request a consultation to speak with an experienced marketing specialist for personal advice.

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You’re Making Marketing Way Harder Than It Needs To Be

We work with clients in dozens of industries and have noticed some commonalities over the years regarding their in-house marketing approaches. Business owners tend to make marketing more complex than it needs to be. Here are common ways marketing strategies can get off-course.

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How to Copy a WordPress Site from One Domain to Another

A common need among WordPress sites is changing the site URL or domain name while maintaining the website itself. Whether you’re rebranding or want to make a staging (beta) version of your website to test changes, this is a helpful tool to have.

Several things that need to happen to successfully move a WordPress site to another domain name, and various ways to accomplish them. There are a variety of free plugins available that take care of nearly all the heavy lifting, however, most of them have some form of limitation. These instructions will examine the plugin approach but will touch on a manual method as well, which assumes some level of technical acuity.

Want some help? Schedule a free consultation and let’s see how we can partner on your website project.

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How Often Should Businesses Post on Social Media?

Businesses can use social media to increase brand awareness, engage customers, find new customers, boost their website traffic, capture leads, gather emails, and enhance customer relations. You likely already know the benefits, but now you’re wondering “How often should businesses post on social media?”

We recommend you post at least 3 times a week and ideally once per day, but that can vary depending on your business, your audience, and which social platform you’re using.

Let’s look at social media opportunities, variables to consider when deciding how often to post, and how to do social media right for business growth.

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Why Is My Website Being Redirected To Another Site? Here’s How To Fix It

Whether you sell products on your website or get leads for local service work, having your site hacked and “down” for even a couple of hours can have a big financial impact on your business. So if you’ve noticed that your site is redirecting to another site, it’s important to take action right away to get it resolved. But before we get into the “how” let’s address the “why.” Here’s why your website is being redirected to another site:

Your website is redirecting to another website because it has been infected with malware. Typically this happens when a malicious individual gains access to your website through a vulnerable plugin or theme.

If it sounds like this is what is happening with your website, keep reading to learn how to further troubleshoot the situation and fix your website. We’ve personally diagnosed and removed malware from more than 60 websites for our clients, including a WordPress redirect malware hack, so what we share here is what we’ve learned from real-world experience.

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why doesn't my business show in Google Maps

Why Doesn’t My Business Show Up On Google Maps? Here’s Exactly How To Fix It

If you offer a product or service to customers who live close to your office or store, then getting visibility through Google Maps is an important step in getting more customers. But if you’ve noticed that none of your customers are saying that they found you on Google Maps, you may be wondering, “Why doesn’t my business show up on Google Maps?”

If your business does not show up at all in Google Maps, this is likely because your business listing is not claimed or verified with Google. If it shows up when you search for your business name but not when you search for the types of services you offer, this is likely because Google considers your business listing and website to lack authority and relevance.

Keep reading to learn more about each of those reasons and how you can fix them.

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How to Get Your Website to Rank Higher on Google | Free Tools and Tips

Getting our clients’ websites to rank higher on Google, Bing, and other search engines is a big part of our job at Sharp Innovations. Our digital marketing firm has a lot of insight, experience, and digital tools dedicated to helping small businesses achieve better SERP.  But if you’re a small-business owner whose budget is too small to pay for professional digital marketing services, there are a few tools you can use to help get your website to rank higher, including page-load and content improvement tools.

If you give these a try and still don’t see any improvement in your website ranking on Google or Bing, we may be able to help. For clients who want to take the first step, we can offer an SEO audit at a very affordable, one-time cost. Rather than providing you with a list of services, Sharp Innovations integrates various services, all focused on reaching your business’s goals, with tiered digital marketing services to meet various budgets and needs.

Following are free tools and tips to help get your website to rank higher.

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Which is Better, WordPress or Drupal?

If you get a request from a client to create a new website with some basic ecommerce functionality, you generally tell them that WordPress is the best choice. As a matter of fact, most people will suggest WordPress is the solution for any client project. It’s powerful and standard, right?

Well, WordPress is not always the right choice when determining which content management system (CMS) to use for your client. Drupal, in fact, may better meet your needs. While Drupal has less market share, Drupal has made great strides recently in improving ease of use to cater to a beginner’s learning curve.

So, when should you choose WordPress and when should you choose Drupal? Let’s summarize when each makes sense.

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5 Reasons Why Your Website Needs a Blog (Yes, Blogs are Worth It)

We have a lot of clients who benefit from having a blog on their website. Some provide their own articles for their website blog and some rely on our content marketing specialists to provide articles.

Having a blog, though, means keeping it updated. So, is it worth having one, knowing you need to keep it fresh?  We typically design new websites with a page dedicated to the company’s blog because, after years of digital marketing experience, we see the proof that blogs definitely help with search engine optimization. Yet organic SEO isn’t the only reason why your website needs a blog.

Read further to learn 5 reasons why having a blog on your site is worth the investment.

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