Image Compression

Why Image Compression is Vital for your Website

Everyone loves high-resolution, crisp imagery, right? It can be difficult to take a beautiful photo and subject it to compression, but one thing people like more than a sharp photo on your website is a fast website. Fortunately, compression has evolved significantly over the years, allowing us to retain a high level of quality while considerably reducing the image file’s size. This is essential for websites today, especially for mobile use, to ensure rapid site speed and decrease the likelihood visitors leave before having a chance to learn about you and your services. In addition, image compression can help improve SEO by virtue of having a better site speed score – two birds, one stone. Search engines and people love fast websites. As a result, image compression is an essential tool for website owners and developers.

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AI - Artificial Intelligence

AI: The Power of Artificial Intelligence in Digital Marketing

These days, when people envision artificial intelligence (AI), they often imagine futuristic inventions like self-driving cars or talking computers equipped with virtual assistants (Hey, Siri!). But the real technical landscape of AI is actually a wide range of tools and applications that operate quietly in the background, automating routine chores or generating mathematical predictions.

This is especially true in the field of marketing, where the ability of AI to display certain goods and services to specifically chosen potential customers has been adapted to service that industry as long as AI has existed.

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UX Design for Integrated Mediums: Seamless User Experiences for Web and Mobile Platforms

User experience (UX) design is critical for creating websites and mobile applications that users will enjoy using. A good UX design makes it easy for users to find the information or content they need, while also providing a pleasurable experience. A bad UX design, on the other hand, can frustrate and even alienate users, leading them to abandon your website or app altogether.

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Riding the Wave of New Trends in Digital Marketing

It’s no secret that the digital marketing landscape is constantly evolving. As new technologies and platforms emerge, businesses must adapt their strategies to stay ahead of the curve. As a deeply dedicated company of internet specialists who provide the very best in digital marketing services, Sharp Innovations is devoted to forecasting the newest trends and helping our clients ride that wave to success. Here we will explore some of the latest trends in digital marketing and discuss how best to capitalize on them. Whether you’re looking to improve your e-marketing efforts or simply develop a more effective long-term digital strategy, these tips can help you stay ahead of the competition!

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Call to Action Button Examples: Make Sure They Fit Your Brand

Calls to Action, or CTAs, are the short phrases that encourage site visitors or an ad audience to take action. They often appear as “buttons” on a site page or on a digital ad but can also appear as highlighted words with links attached.

A good CTA button doesn’t create any sort of confusion. It’s important to keep a CTA as short as possible. But it also needs to convey to the user that there is low risk and some reward involved in clicking it. Ideally, your CTA instills confidence that clicking on it will fulfill the user’s need, curiosity, goal, etc.

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why is brand management important

Why Brand Management is Important (and How to Get Started)

At a minimum, your brand is a visual identity of your corporation or organization. Ideally, it invokes an awareness of what differentiates your business from your competitors.

Successful brand management involves a strategic plan that forms, maintains, and elevates your brand. It recognizes that your brand is an asset that requires consistency and should quickly convey positive messaging to your consumers.

Brands are a means of differentiating a company’s products and services from its competitors. Read further to explore branding basics and why brand management is important.

Need help designing a logo and establishing your brand? Schedule a free consultation with us and let’s get started!

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Create Your Own Intranet, Employee Portal, and Other Internal Tools

Many businesses benefit from having some form of portal that gives their employees, customers, or both quick access to information and resources once they log in.

Some out-of-the-box solutions work for many businesses but getting a solution tailored to your exact needs, along with the flexibility to grow, is ideal.

Thanks to technologies like Progressive Web Apps (PWAs), Sharp Innovations can help your business identify how an intranet or employee portal can eliminate inefficiencies, streamline processes, reduce redundancies, and even present new opportunities through features like custom reporting and more.

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eCommerce Marketing Tips for After the Holidays

When the Christmas season ends this year, don’t rest on your laurels until Valentine’s Day before you start strategizing eCommerce sales and promotions. Immediately after Christmas (even before!), consider using some of these post-holiday eCommerce strategies to get the most out of online sales opportunities.

Post-holiday sales can be yours if you strike quickly and meet consumers where their shopping cart “sat,” or where their loved ones came up short. Reach out to them when their gift cards are ready to be used.

Following are 5 eCommerce Tips to help you increase holiday sales outside of the actual holiday season!

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how to integrate paypal on website

How To Integrate PayPal Into My Website (WordPress, Wix, and Others)

Most people have a PayPal account these days, so offering the option on your site to checkout using PayPal could help make your potential customers feel safe and comfortable making a purchase on your website.

But a question we get asked a lot is, “How can I integrate PayPal into my website?”

You can integrate PayPal into your website by adding a single button or by integrating it with a shopping cart.

Which method you choose depends on what you’re selling and how complex your checkout process is. Read further for how-to steps or contact us for assistance.

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How To Get Customers To Leave Google Reviews With 5 Star Ratings ⭐⭐⭐⭐⭐

It’s truly surprising how many businesses have a large base of raving, happy clients but also have almost no reviews on Google or elsewhere online (or worse yet, they have 1-star reviews that do not represent the business accurately).

If this sounds like your business, you’re not alone. And there’s hope! There are plenty of ways to improve your online reputation and get a steady stream of new 5-star reviews on a consistent basis.

But how? In a nutshell, here’s how to get customers to leave Google reviews:

Ask customers for feedback shortly after they have made a purchase or soon after you have completed a service for them. Make sure you ask several times, but without being too annoying.

Not sure exactly how to apply this to your own business? Keep reading to learn exactly how to get more 5-star reviews on Google and other online platforms than you ever thought possible. You’ll also learn how to almost eliminate the likelihood of getting 1-star reviews as well.

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