Sharp Innovations Blog
How Does a Christian SEO Company Balance Its Faith with The Ever-Changing Landscape Of Digital Marketing?
May 8, 2023As digital marketing continues to evolve, it is natural to wonder how Christian websites, SEO, and social media marketing companies manage to uphold their faith-based values while staying relevant in the industry. How do we strike the right balance between faith and the fast-paced world of digital marketing?
At Sharp Innovations, we believe in integrating our faith into our marketing strategies by prioritizing ethical practices and transparency and fostering genuine connections with our clients. Our mission to advance the Kingdom of God is at the core of every project we undertake.
How to Check a Google Ranking of Your Website – 3 Free Tools Any Business Owner Can Use + 5 Paid Options (for Best Results)
April 28, 2023In today’s digital age, having an online presence is necessary for businesses to survive and thrive. A crucial factor in maintaining your online presence is knowing where your website stands in Google’s search results. Knowing your page ranking can help you to identify areas for improvement, track your progress, and ultimately increase your online visibility. But how can you check your page ranking in Google?
4 Simple (But Important) Things to Remember About Photography
April 11, 2023Photography has been a personal interest of mine for years, so I’ve loved seeing it become more accessible to everyone as technology has advanced. No longer do you need bulky, expensive equipment to take truly beautiful photos. All of us have extremely capable cameras right in our pockets with impressive capabilities, from low-light and nighttime shots to striking landscapes and portraits. Dedicated digital cameras still have their place among phones, with their superior optics and larger sensors able to gather far more light, but what I love about photography is the equipment ultimately doesn’t matter; you can get stunning photos no matter what by following a few fundamentals that have been pillars of photography since the art’s inception.
Print Marketing: Is It Still Relevant in the Digital Landscape?
March 16, 2023Print marketing is a great way to reach potential customers, and for years it has been an essential part of almost any successful marketing campaign. But in the era of digital media and digital technology-driven customer engagement, print marketing continues to be debated as a viable option for businesses looking to attract new customers. Is print still relevant today? Or have we moved on from analog approaches in favor of more modern methods?
What Are Your Business’s Core Values?
March 8, 2023The Obvious, Yet Completely Underutilized Brand Magnifier
Your core values act as a compass by leading you through your daily life. The direction you are led dictates the decisions you make, and the activities in which you take part. The businesses you choose to support and hire are typically in alignment with the causes and values that you believe in. Now more than ever, consumers take time to learn about the people and mission behind the companies and services they choose to invest in and utilize. If you don’t have a clear vision of what your business’s core values are, then you are missing out on major branding and marketing opportunities.
Google Ads for Small Businesses: Harvesting the Power of Local Search Ads
February 24, 2023Gone are the days of phone books and old school Yellow Pages. From finding a local pizza place to searching for a swimming pool contractor, more and more people are turning to Google to search for products and services in their area. Google Ads is an excellent way for small businesses to increase their customer base.
Schema Markup: A Powerful Tool For SEO
February 16, 2023Schema markup is a great way to help your website stand out from your SEO competitors. Here’s why you need schema: what it is, and how to use it.
Schema markup (Schema.org) is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (otherwise known as a “rich snippet”), which appears in search results, adding additional descriptive information about its host web page.
WordPress Hosting: WP Engine vs BlogVault
January 30, 2023As the years have passed and web tech has progressed further into the 21st century, WordPress has remained one of the most popular website CMS platforms in use across the internet. WordPress is well-known for its versatility and ease of use, as well as the broad variety of apps, plugins, and WordPress hosting services available to add increased functionality to any WordPress website.
When using the WordPress framework, the site owner has many options regarding where and how their site will be stored and hosted. One such option would be the use of a managed hosting service. Use of such a service can benefit the site by improving the overall daily performance of the website, doing much of the heavy lifting for the site owner as far as maintenance, support, and connectivity is concerned. Two key players in the area of WordPress site hosting are the online services known as WP Engine and Blogvault.
Why Image Compression is Vital for your Website
December 22, 2022Everyone loves high-resolution, crisp imagery, right? It can be difficult to take a beautiful photo and subject it to compression, but one thing people like more than a sharp photo on your website is a fast website. Fortunately, compression has evolved significantly over the years, allowing us to retain a high level of quality while considerably reducing the image file’s size. This is essential for websites today, especially for mobile use, to ensure rapid site speed and decrease the likelihood visitors leave before having a chance to learn about you and your services. In addition, image compression can help improve SEO by virtue of having a better site speed score – two birds, one stone. Search engines and people love fast websites. As a result, image compression is an essential tool for website owners and developers.
AI: The Power of Artificial Intelligence in Digital Marketing
November 14, 2022These days, when people envision artificial intelligence (AI), they often imagine futuristic inventions like self-driving cars or talking computers equipped with virtual assistants (Hey, Siri!). But the real technical landscape of AI is actually a wide range of tools and applications that operate quietly in the background, automating routine chores or generating mathematical predictions.
This is especially true in the field of marketing, where the ability of AI to display certain goods and services to specifically chosen potential customers has been adapted to service that industry as long as AI has existed.