Sharp Innovations Blog
UX Design for Integrated Mediums: Seamless User Experiences for Web and Mobile Platforms
August 26, 2022User experience (UX) design is critical for creating websites and mobile applications that users will enjoy using. A good UX design makes it easy for users to find the information or content they need, while also providing a pleasurable experience. A bad UX design, on the other hand, can frustrate and even alienate users, leading them to abandon your website or app altogether.
Riding the Wave of New Trends in Digital Marketing
July 27, 2022It’s no secret that the digital marketing landscape is constantly evolving. As new technologies and platforms emerge, businesses must adapt their strategies to stay ahead of the curve. As a deeply dedicated company of internet specialists who provide the very best in digital marketing services, Sharp Innovations is devoted to forecasting new trends and helping our clients ride that wave to success. Here we will explore some of the latest trends in digital marketing and discuss how best to capitalize on them. Whether you’re looking to improve your e-marketing efforts or simply develop a more effective long-term digital strategy, these tips can help you stay ahead of the competition!
Call to Action Button Examples: Make Sure They Fit Your Brand
February 9, 2022Calls to Action, or CTAs, are the short phrases that encourage site visitors or an ad audience to take action. They often appear as “buttons” on a site page or on a digital ad but can also appear as highlighted words with links attached.
A good CTA button doesn’t create any sort of confusion. It’s important to keep a CTA as short as possible. But it also needs to convey to the user that there is low risk and some reward involved in clicking it. Ideally, your CTA instills confidence that clicking on it will fulfill the user’s need, curiosity, goal, etc.
Why Brand Management is Important (and How to Get Started)
January 18, 2022At a minimum, your brand is a visual identity of your corporation or organization. Ideally, it invokes an awareness of what differentiates your business from your competitors.
Successful brand management involves a strategic plan that forms, maintains, and elevates your brand. It recognizes that your brand is an asset that requires consistency and should quickly convey positive messaging to your consumers.
Brands are a means of differentiating a company’s products and services from its competitors. Read further to explore branding basics and why brand management is important.
Need help designing a logo and establishing your brand? Schedule a free consultation with us and let’s get started!
Create Your Own Intranet, Employee Portal, and Other Internal Tools
December 21, 2021Many businesses benefit from having some form of portal that gives their employees, customers, or both quick access to information and resources once they log in.
Some out-of-the-box solutions work for many businesses but getting a solution tailored to your exact needs, along with the flexibility to grow, is ideal.
Thanks to technologies like Progressive Web Apps (PWAs), Sharp Innovations can help your business identify how an intranet or employee portal can eliminate inefficiencies, streamline processes, reduce redundancies, and even present new opportunities through features like custom reporting and more.
eCommerce Marketing Tips for After the Holidays
December 15, 2021When the Christmas season ends this year, don’t rest on your laurels until Valentine’s Day before you start strategizing eCommerce sales and promotions. Immediately after Christmas (even before!), consider using some of these post-holiday eCommerce strategies to get the most out of online sales opportunities.
Post-holiday sales can be yours if you strike quickly and meet consumers where their shopping cart “sat,” or where their loved ones came up short. Reach out to them when their gift cards are ready to be used.
Following are 5 eCommerce Tips to help you increase holiday sales outside of the actual holiday season!
How To Integrate PayPal Into My Website (WordPress, Wix, and Others)
November 18, 2021Most people have a PayPal account these days, so offering the option on your site to checkout using PayPal could help make your potential customers feel safe and comfortable making a purchase on your website.
But a question we get asked a lot is, “How can I integrate PayPal into my website?”
You can integrate PayPal into your website by adding a single button or by integrating it with a shopping cart.
Which method you choose depends on what you’re selling and how complex your checkout process is. Read further for how-to steps or contact us for assistance.
How To Get Customers To Leave Google Reviews With 5 Star Ratings ⭐⭐⭐⭐⭐
November 5, 2021It’s truly surprising how many businesses have a large base of raving, happy clients but also have almost no reviews on Google or elsewhere online (or worse yet, they have 1-star reviews that do not represent the business accurately).
If this sounds like your business, you’re not alone. And there’s hope! There are plenty of ways to improve your online reputation and get a steady stream of new 5-star reviews on a consistent basis.
But how? In a nutshell, here’s how to get customers to leave Google reviews:
Ask customers for feedback shortly after they have made a purchase or soon after you have completed a service for them. Make sure you ask several times, but without being too annoying.
Not sure exactly how to apply this to your own business? Keep reading to learn exactly how to get more 5-star reviews on Google and other online platforms than you ever thought possible. You’ll also learn how to almost eliminate the likelihood of getting 1-star reviews as well.
How To Promote My New Website (3 Easy, Must-Do Actions)
October 19, 2021No matter how much money you’ve spent on launching a new website, don’t expect it to be noticed without at least a little effort in promoting it.
By capitalizing on your email, engaging employees, and embracing search engine optimization, you can better ensure that your new site gets seen. While these simple actions are a priority, there are additional ways to get your new website noticed. With a free consultation, we can dive into website promotion in more detail.
Read further for details and the must-do list for How to Promote My New Website:
The Real Cost of Search Engine Optimization (SEO)
September 29, 2021A question we get frequently here at Sharp Innovations is “how much does SEO cost?” If you’re planning your 2022 budget and want to consider adding search engine optimization services or dedicating more resources to your digital marketing efforts, but aren’t sure where to start, we took some time to pull some industry data to help you plan.
As with any service-based cost, pricing can range drastically along with the actual service performed. You’ll want to take some time really diving in and making sure you understand the differences in each pricing and package model, to assure you’re getting the most for your marketing dollars. Simply choosing the cheapest option is always a costly mistake, and clients spending over $500/month were 53% more likely to consider themselves “extremely satisfied” with the results compared to those who spend less.
This can be an overwhelming industry for many businesses who don’t fully understand SEO, and you really do get what you pay for in this space. Read further to learn more about the cost of SEO.