Sharp Innovations Blog
Four Reasons to Redesign Your Website this Summer
August 2, 2019Summer is heating up, and we can think of a couple ways to enjoy it! What about a brand-new website? Redesigning your site can be a great way to create a fresh buzz about your company and even roll out some correlating promotional deals to kick off a fresh season.
We love the idea of a brand-new website to bring your company out of the shadows and into the spotlight. Here are just a few reasons why summer is the absolute best time to redesign your site and say “out with the old, in with the new”!
Duck…Duck…Go! New Search Engine Sensation is Sweeping the Nation
July 25, 2019Each week, you can find dozens of stories about popular websites, apps, and even search engines suffering from data breaches, selling users data, or running into other issues with their user’s privacy. With all these issues, people are looking even more closely at ways to ensure better privacy in their online lives.
Recognizing Online Spam Attempts
May 30, 2019Spamming attempts are varied and plentiful through the many technological advances we use today. We utilize technology in many ways and spammers are using the same technologies to trick users into giving away money and personal information. This makes it difficult to determine what is legitimate or not. There is one saying we use in technology: “if it seems too good to be true, it probably is.”
The Evolution of the CMS
May 1, 2019CMS stands for Content Management System. The purpose of a CMS is to allow users to create, manage, and modify your website content. Most CMS’s also give you the ability to manage text, images, embedded video, audio, and other features of your website. It is a great way to make sure your website content stays current and fresh, and gives your users reasons to return to visit your site.
Below, we’ve defined some examples of common CMS software, and for what each system is best suited.
Common Scams and Frauds – How to Avoid Them
March 29, 2019
Is Your Facebook Page Transparent and Accountable?
March 7, 2019Facebook has become a central location for most business’s advertising and marketing efforts. It’s easy to use, simple to track visibility and progress, and most people spend at least an hour a day mindlessly scrolling through their news feed.
Recently, Facebook has been tightening their security in regards to what you can safely post. As a business, this is good news – you’ll see less spam in your inbox and extra-rude comments on posts will be flagged more quickly. However, to keep your business safe and clean in the eyes of Facebook’s crawlers, remember to follow these guidelines. Happy posting!
Website Brand Consistency 101: The Essential Guide
February 19, 2019Vital to any company’s marketing efforts is a consistent, recognizable brand. Coca-Cola is identifiable through their font and red and white color scheme. The “golden arch” connects everyone’s mind to McDonald’s. Amazon’s orange, curved arrow underline is recognizable without even seeing the website name. All of these are excellent examples of consistent brands, and they all incorporate aspects of their logo throughout their websites. You should, too!
How Much Content is Too Much? Your Website Content Guide
February 1, 2019Any good designer understands that web sites, particularly home pages, require a balance of images to text. Too many images with not enough content will make the site appear juvenile and might be confusing to new visitors. Too much content can cause the reader to become unfocused and abandon their efforts to peruse the site.
It’s important to understand the factors that go into designing a web site as well as specifically tailoring each site design to the business at hand. Today, we want to dig into what really goes into designing a web site homepage, and how to determine how much content is too much content.
2018 in Review
January 30, 20192018 was a big year for the Sharp Innovations team! We look back at some of the highlights of the last year and thank you all for being a part of our exciting trajectory toward the future.
Perhaps the most exciting news of 2018 for us was finally obtaining a certification we’ve been working toward for quite some time. Rewarded for an effort that stretched over three years, we completed the process to become GSA certified. This allows us to work with all government agencies, whether at the state or federal level, for all their web development and digital marketing needs. We’re one of the select few firms in PA who can do so, and we look forward to this new set of challenges.
4 Ways Fonts Can Make or Break Your Website
August 21, 2018There are a wide variety of factors to consider when designing a new website; imagery, color scheme, call-to-action button style, and overall layout are all essential to your website’s success and lead generation. These are all heavily scrutinized by designers and clients alike. A vital decision that is often overlooked, however, involves font choice.
Fonts can truly tie a website together and even influence a user’s behavior, making them a crucial part of the design process. Certain fonts should make key phrases jump out by being bold or unique, while others need to be comfortable to read in paragraphs. Typographical hierarchy is essential as well, leading the user along a designated path through the page’s content and drawing attention to specific pieces without distracting from the main text of the page. The science behind effective typography goes deep, but here we’ll focus on just 4 ways that font choice alone can affect the performance of your website.