Sharp Innovations Blog
5 Reasons Why Your Website Needs a Blog (Yes, Blogs are Worth It)
May 4, 2021We have a lot of clients who benefit from having a blog on their website. Some provide their own articles for their website blog and some rely on our content marketing specialists to provide articles.
Having a blog, though, means keeping it updated. So, is it worth having one, knowing you need to keep it fresh? We typically design new websites with a page dedicated to the company’s blog because, after years of digital marketing experience, we see the proof that blogs definitely help with search engine optimization. Yet organic SEO isn’t the only reason why your website needs a blog.
Read further to learn 5 reasons why having a blog on your site is worth the investment.
Spring Clean Your Website Using These 6 Tips
April 20, 2021As we move into a new season in 2021, now is a good time for a thorough review of your website. Here are some quick tips to get started. If you decide you need help updating your website, schedule a free consultation with us! We love helping businesses in Lancaster and its surrounding areas keep their online presence fresh!
Why Is My WordPress Site So Slow? 3 Steps to Speed Up Your Website
April 7, 2021If your website is taking too long to load, it could be negatively impacting your visitors’ experience. This also hinders your ability to rank well in the search engines (SEO). If this describes your current frustration, you may be wondering “Why is my WordPress site so slow?”
Typically, WordPress sites tend to load slowly because they do not properly utilize page caching or because the site’s content is being served from a slow server.
The good news is that if you know enough about website creation and maintenance, the tools required to speed up your WordPress sites are free. But if this work is beyond your capabilities, our team is able to do this for you at a very low rate (request a quote to find out exactly how much).
Keep reading to learn the 3 steps you can take today to speed up your WordPress website, and improve its load time by as much as 60%.
How to Choose the Best SEO Company
March 26, 2021We get it. You are simply looking to improve your rankings in Google and want to pass that responsibility off to the experts in their field.
Before you trust your valuable brand to just any company, we’ve compiled a list of common mistakes business owners make when selecting a digital marketing firm to handle their organic search optimization efforts.
Is Your Online Store Development Ignoring Any of These Potential Ways to Improve Customer Experience?
March 11, 2021
Hey Small Business Owner, You Can Do Social Media! We Offer 5 Awesome Tips to Help
March 3, 2021We work with small business owners every day and we know how hard they work to keep their businesses running and growing.
Day-to-day tasks are enough to overload you and your staff. So we understand why that October 2020 post on your Facebook page or LinkedIn profile is the most recent news you’ve shared.
These 5 tips will make social media a possibility. If these still don’t convince you to get posting, then we encourage you to give us a call. We have tiered digital marketing packaging, including a social media growth option that’s an affordable solution for managing social media tasks.
7 Web Development Tools We Love [and Why]
February 18, 2021All web developers collect tools along the way that enhance their abilities to create super websites. These tools can also save time.
At Sharp, financial stewardship is one of our core values and one of the reasons web developer Peter Stevenson uses development tools.
He shares seven web development tools that are among his favorites and explains why they are included in his web dev “toolbox.” These help him work smarter and not harder. Four of these tools aid development in general and three focus on web optimization.
Web Design: Out With the Old; In With the Neu
February 10, 2021One of the most exciting aspects of web design, and design in general, is its ever-evolving nature. Sometimes best practices subtly refine over time, others see drastic changes to style and implementation.
Throughout the ‘90s and early 2000s, while the internet was bursting at the seams with new websites, services, and entirely new devices like the iPhone, the go-to design style was Skeuomorphism. This refers to digital interfaces that mimic physical ones that people are already used to. This was important during the digital boom to make new digital interfaces as intuitive as possible.
Great Photography is Crucial to Your Brand
January 29, 2021
Does Your Business Care? Prove It With Cause Marketing
January 21, 2021This pandemic has really placed the health of communities in the spotlight, both the physical well-being of individuals and the overall condition of neighborhoods, businesses, industries, etc.
It’s the reason behind a surge in cause marketing among businesses and brands.
Exactly what is cause marketing and should your business join in? Let’s take a deeper look at what cause marketing entails, its pros and cons, and whether it’s worth your business or brand dedicating time and effort behind it.