Category: SEO

How to Write Effective Google Ads Copy: Tricks of the Trade
September 11, 2023Competing on Search Engine Results Pages (SERPs) isn’t just about boosting your rankings through good SEO and a decent ad budget—it involves creating copy that’s compelling enough to attract clicks. In this blog post, we’ll cover how to write Google Ads copy that’s both relevant and engaging – effectively transforming searchers into visitors.

How to Rank First on Google Maps
July 11, 2023Organic Traffic Based on Your Location
In today’s digital age, local businesses face fierce competition when it comes to online visibility. With the majority of consumers turning to search engines like Google to find local products and services, ranking well on Google Maps has become crucial for business success. Achieving a top position on Google Maps can significantly boost your online visibility, attract more customers, and ultimately drive revenue. In this blog post, we will explore effective strategies to help your business secure the coveted top spot on Google Maps and dominate the local market.

How to Check a Google Ranking of Your Website – 3 Free Tools Any Business Owner Can Use + 5 Paid Options (for Best Results)
April 28, 2023In today’s digital age, having an online presence is necessary for businesses to survive and thrive. A crucial factor in maintaining your online presence is knowing where your website stands in Google’s search results. Knowing your page ranking can help you to identify areas for improvement, track your progress, and ultimately increase your online visibility. But how can you check your page ranking in Google?

Schema Markup: A Powerful Tool For SEO
February 16, 2023Schema markup is a great way to help your website stand out from your SEO competitors. Here’s why you need schema: what it is, and how to use it.
Schema markup (Schema.org) is a form of microdata. Once added to a webpage, schema markup creates an enhanced description (otherwise known as a “rich snippet”), which appears in search results, adding additional descriptive information about its host web page.

Why Image Compression is Vital for your Website
December 22, 2022Everyone loves high-resolution, crisp imagery, right? It can be difficult to take a beautiful photo and subject it to compression, but one thing people like more than a sharp photo on your website is a fast website. Fortunately, compression has evolved significantly over the years, allowing us to retain a high level of quality while considerably reducing the image file’s size. This is essential for websites today, especially for mobile use, to ensure rapid site speed and decrease the likelihood visitors leave before having a chance to learn about you and your services. In addition, image compression can help improve SEO by virtue of having a better site speed score – two birds, one stone. Search engines and people love fast websites. As a result, image compression is an essential tool for website owners and developers.

How To Get Customers To Leave Google Reviews With 5 Star Ratings ⭐⭐⭐⭐⭐
November 5, 2021It’s truly surprising how many businesses have a large base of raving, happy clients but also have almost no reviews on Google or elsewhere online (or worse yet, they have 1-star reviews that do not represent the business accurately).
If this sounds like your business, you’re not alone. And there’s hope! There are plenty of ways to improve your online reputation and get a steady stream of new 5-star reviews on a consistent basis.
But how? In a nutshell, here’s how to get customers to leave Google reviews:
Ask customers for feedback shortly after they have made a purchase or soon after you have completed a service for them. Make sure you ask several times, but without being too annoying.
Not sure exactly how to apply this to your own business? Keep reading to learn exactly how to get more 5-star reviews on Google and other online platforms than you ever thought possible. You’ll also learn how to almost eliminate the likelihood of getting 1-star reviews as well.

The Real Cost of Search Engine Optimization (SEO)
September 29, 2021A question we get frequently here at Sharp Innovations is “how much does SEO cost?” If you’re planning your 2022 budget and want to consider adding search engine optimization services or dedicating more resources to your digital marketing efforts, but aren’t sure where to start, we took some time to pull some industry data to help you plan.
As with any service-based cost, pricing can range drastically along with the actual service performed. You’ll want to take some time really diving in and making sure you understand the differences in each pricing and package model, to assure you’re getting the most for your marketing dollars. Simply choosing the cheapest option is always a costly mistake, and clients spending over $500/month were 53% more likely to consider themselves “extremely satisfied” with the results compared to those who spend less.
This can be an overwhelming industry for many businesses who don’t fully understand SEO, and you really do get what you pay for in this space. Read further to learn more about the cost of SEO.

Why Doesn’t My Business Show Up On Google Maps? Here’s Exactly How To Fix It
June 10, 2021If you offer a product or service to customers who live close to your office or store, then getting visibility through Google Maps is an important step in getting more customers. But if you’ve noticed that none of your customers are saying that they found you on Google Maps, you may be wondering, “Why doesn’t my business show up on Google Maps?”
If your business does not show up at all in Google Maps, this is likely because your business listing is not claimed or verified with Google. If it shows up when you search for your business name but not when you search for the types of services you offer, this is likely because Google considers your business listing and website to lack authority and relevance.
Keep reading to learn more about each of those reasons and how you can fix them.

Why Is My WordPress Site So Slow? 3 Steps to Speed Up Your Website
April 7, 2021If your website is taking too long to load, it could be negatively impacting your visitors’ experience. This also hinders your ability to rank well in the search engines (SEO). If this describes your current frustration, you may be wondering “Why is my WordPress site so slow?”
Typically, WordPress sites tend to load slowly because they do not properly utilize page caching or because the site’s content is being served from a slow server.
The good news is that if you know enough about website creation and maintenance, the tools required to speed up your WordPress sites are free. But if this work is beyond your capabilities, our team is able to do this for you at a very low rate (request a quote to find out exactly how much).
Keep reading to learn the 3 steps you can take today to speed up your WordPress website, and improve its load time by as much as 60%.

How to Choose the Best SEO Company
March 26, 2021We get it. You are simply looking to improve your rankings in Google and want to pass that responsibility off to the experts in their field.
Before you trust your valuable brand to just any company, we’ve compiled a list of common mistakes business owners make when selecting a digital marketing firm to handle their organic search optimization efforts.