Author: Rodney Hoover
How Much Do Google Ads Cost?
October 1, 2024How much do Google Ads cost?
Answer: It really all depends on how much you’re willing to spend. Google Ads costs are built around the concept of “minimum/maximum monthly ad spend.” They tend to start at around $100/month
Google Ads costs can range from $100 to $10,000 per month, with an average cost per click (CPC) between $0.11 and $0.50. The exact cost depends on several factors, including your industry, target keywords, and bidding strategies.
How to Check a Google Ranking of Your Website – 3 Free Tools Any Business Owner Can Use + 5 Paid Options (for Best Results)
April 28, 2023In today’s digital age, having an online presence is necessary for businesses to survive and thrive. A crucial factor in maintaining your online presence is knowing where your website stands in Google’s search results. Knowing your page ranking can help you to identify areas for improvement, track your progress, and ultimately increase your online visibility. But how can you check your page ranking in Google?
The Real Cost of Search Engine Optimization (SEO)
September 29, 2021A question we get frequently here at Sharp Innovations is “how much does SEO cost?” If you’re planning your 2022 budget and want to consider adding search engine optimization services or dedicating more resources to your digital marketing efforts, but aren’t sure where to start, we took some time to pull some industry data to help you plan.
As with any service-based cost, pricing can range drastically along with the actual service performed. You’ll want to take some time really diving in and making sure you understand the differences in each pricing and package model, to assure you’re getting the most for your marketing dollars. Simply choosing the cheapest option is always a costly mistake, and clients spending over $500/month were 53% more likely to consider themselves “extremely satisfied” with the results compared to those who spend less.
This can be an overwhelming industry for many businesses who don’t fully understand SEO, and you really do get what you pay for in this space. Read further to learn more about the cost of SEO.
How to Choose the Best SEO Company
March 26, 2021We get it. You are simply looking to improve your rankings in Google and want to pass that responsibility off to the experts in their field.
Before you trust your valuable brand to just any company, we’ve compiled a list of common mistakes business owners make when selecting a digital marketing firm to handle their organic search optimization efforts.
Useful Website Metrics & What They Mean
October 1, 2020Have you ever received a traffic report for your website or logged in and poked around Google Analytics? Felt overwhelmed by all the information at your fingertips?
One of the greatest benefits of digital marketing is the ability to track nearly everything, from pageviews and time spent on a page, to video plays and site-visitor origin. This can also be a bit exhausting for those who are not familiar with what all those metrics mean and whether they show improvement, stagnation, or even a decline in performance.
Important COVID-19 Update
March 17, 2020We’ve Deemed Our Customers as Essential
By now you’ve likely heard Governor Tom Wolf strongly urging PA residents to close all nonessential businesses in the state for at least two weeks due to the coronavirus pandemic. If you’re a client of ours from another state, you can learn more about the coronavirus quarantine here.
Although Sharp Innovations qualifies as an essential business, we will be out-of-office for the duration of the quarantine to ensure the safety of our staff, their families, and the community.
Duck…Duck…Go! New Search Engine Sensation is Sweeping the Nation
July 25, 2019Each week, you can find dozens of stories about popular websites, apps, and even search engines suffering from data breaches, selling users data, or running into other issues with their user’s privacy. With all these issues, people are looking even more closely at ways to ensure better privacy in their online lives.
2018 in Review
January 30, 20192018 was a big year for the Sharp Innovations team! We look back at some of the highlights of the last year and thank you all for being a part of our exciting trajectory toward the future.
Perhaps the most exciting news of 2018 for us was finally obtaining a certification we’ve been working toward for quite some time. Rewarded for an effort that stretched over three years, we completed the process to become GSA certified. This allows us to work with all government agencies, whether at the state or federal level, for all their web development and digital marketing needs. We’re one of the select few firms in PA who can do so, and we look forward to this new set of challenges.
Here Are 3 Actionable Items to Improve Your SEO Results in 2018
December 21, 2017If you’re planning your marketing strategy for the New Year and haven’t thought about your digital presence, now is the time!
2017 saw a number of important changes as search engines such as Google and Bing have continued to evolve in an attempt to deliver the best results for web users. By keeping up with and adapting to these changes, you can help ensure that your website is making the biggest impact and delivering the best returns from search engines for your business.
Here are a few different ways to improve your SEO results in 2018:
- Fully Optimize Your Local Listings – For any business who sells their products or services at their location, at a minimum you should have a verified Google Maps and Bing Places business listing set up and maintained by you or on your behalf. This will let your local customers know where you are and when you’re open.
And there are proven ways to get even more out of these listings, especially as “near me” searches are as prevalent as ever. An interesting shift, however, is the exclusion of “near me” in the search query, but the expectation that local results are still delivered.
Get Those Business-Building Google Reviews!
October 6, 2017One of the simplest ways to improve your online marketing presence is establishing a business listing on Google and Bing. But just having a presence isn’t enough. To benefit fully, you must make your presence a hard-working member of your marketing team.
Too often we find that businesses fail to take the extra few moments to fully detail their profiles. By adding several set of photos (inside, outside, team, at work, etc), business hours, a 360-degree virtual tour, and other useful data, you are directly providing not only Google with additional information on your business, but potential customers as well, and photos add more of a human touch to your website. This additional information can help improve click-throughs on your business listing, your local pack ranking, and your localized organic ranking.
If you are not part of the minority of businesses currently taking advantage of these features, it’s likely that you’re missing out on another simple way to improve click-throughs, your local pack ranking, and your localized organic ranking – Customer Reviews.