Sharp Innovations Blog
Does Your Business Care? Prove It With Cause Marketing
January 21, 2021This pandemic has really placed the health of communities in the spotlight, both the physical well-being of individuals and the overall condition of neighborhoods, businesses, industries, etc.
It’s the reason behind a surge in cause marketing among businesses and brands.
Exactly what is cause marketing and should your business join in? Let’s take a deeper look at what cause marketing entails, its pros and cons, and whether it’s worth your business or brand dedicating time and effort behind it.
How To Make Your Business Show Up On Google & Google Maps – A Step By Step Guide That Any Business Owner Can Follow
January 13, 2021While almost everyone uses a search engine like Google on a daily basis, there are still a surprising number of local businesses that are not listed on Google or are listed but not easily discoverable by their ideal customers or clients.
If that sounds like you, you’re probably wondering, “How can I make my business show up on Google?” In a nutshell, here are the basic steps:
GMB Signals Increase Their Role in Driving Local Rankings
December 29, 2020Google My Business signals are gaining muscle when it comes to lifting your brick-and-mortar location in local search and having it appear in front of users.
GMB signals include factors such as proximity to the person searching, business categories, and the keywords used to describe your business in its Google My Business page title and other details.
Recent reports indicate that among local search rank factors, GMB signals in 2020 increasingly influenced search results and these signals continue to rise in importance.
Rethink Brand Awareness and Its Value
December 18, 2020Let’s face it, we all want to equate marketing dollars directly to growth.
When planning any marketing campaign, it’s best to have your goals, strategies, and metrics tracking in place to indicate the success or failure of your marketing campaigns.
Data-driven marketing is a fantastic way to grow your business and protect your marketing budget from efforts that don’t equate to returns.
Does My Website Need SSL?
November 13, 2020
Can WordPress Help My Business?
November 3, 2020Whether you’re a small, local business or a large, multi-location business, WordPress plugins make it possible to add a new feature to your existing site or platform just through installation, with little or no need for third-party development.
WordPress is great for businesses that want to capitalize on its ability to integrate systems crucial to business success and help run their business more effectively and efficiently via the power of their website. In other words, WordPress integration helps your website become the marketing tool it should be. WordPress integrations can help your business grow.
Get Free Google Ads for Nonprofits: $10,000 a month!
October 20, 2020Nonprofits, are you aware of Google Ad Grants? The Google Ad Grants program offers $10,000 per month in free text-based ads for nonprofits, as well as free access to Google Business Tools.
And there’s no need to submit a huge grant proposal document.
This is an excellent opportunity for free digital advertising. Google Ads for nonprofits help organizations recruit volunteers, raise funds, increase awareness, and mobilize socially active audiences.
Following are the simple steps on how to apply for a Google Ad Grant:
Singularity What? Taking Over the Human Brain
October 12, 2020The Singularity has risen to fame largely because of two core thinkers. Vernor Vinge and Ray Kurzweil. Vernor Vinge is a sci-fi writer prolific in the ‘90s and Ray Kurzweil works for Google and involved in things such as optical character recognition, text-to-speech synthesis, the list goes on and on.
Useful Website Metrics & What They Mean
October 1, 2020Have you ever received a traffic report for your website or logged in and poked around Google Analytics? Felt overwhelmed by all the information at your fingertips?
One of the greatest benefits of digital marketing is the ability to track nearly everything, from pageviews and time spent on a page, to video plays and site-visitor origin. This can also be a bit exhausting for those who are not familiar with what all those metrics mean and whether they show improvement, stagnation, or even a decline in performance.
The Psychology of Cold Emails
September 15, 2020Here at Sharp Innovations, we take pride in providing our customers and clients with solutions that are genuine, innovative, and effective. When helping conduct cold email campaigns, we always suggest using methods that are sincere, effective and increase the percentage of emails opened and read. No one likes to receive disingenuous marketing emails and so we offer these tips for increasing engagement.
(Our Sharper Edge ™ email marketing automation platform can help make your email campaigns even easier to launch.)