Sharp Innovations Blog
How To Promote My New Website (3 Easy, Must-Do Actions)
October 19, 2021No matter how much money you’ve spent on launching a new website, don’t expect it to be noticed without at least a little effort in promoting it.
By capitalizing on your email, engaging employees, and embracing search engine optimization, you can better ensure that your new site gets seen. While these simple actions are a priority, there are additional ways to get your new website noticed. With a free consultation, we can dive into website promotion in more detail.
Read further for details and the must-do list for How to Promote My New Website:
The Real Cost of Search Engine Optimization (SEO)
September 29, 2021*Updated May 2025
A question we get frequently here at Sharp Innovations is “how much does SEO cost?” If you’re planning your 2025 budget and want to consider adding search engine optimization services or dedicating more resources to your digital marketing efforts, but aren’t sure where to start, we took some time to pull some industry data to help you plan.
As with any service-based cost, pricing can range drastically along with the actual service performed. You’ll want to take some time really diving in and making sure you understand the differences in each pricing and package model, to assure you’re getting the most for your marketing dollars. Simply choosing the cheapest option is always a costly mistake, and even as far back as 2019, clients spending over $500/month were 53% more likely to consider themselves “extremely satisfied” with the results compared to those who spend less.
This can be an overwhelming industry for many businesses who don’t fully understand SEO, and you really do get what you pay for in this space. Read further to learn more about the cost of SEO.
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What is Website Accessibility and the WCAG? [Answered]
September 20, 2021We believe everyone should have equal opportunity! The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. These standards state that all electronic and information technology must be accessible to people
(https://interactiveaccessibility.com/services/ada-compliance)
with disabilities.
What & Why? The ADA and Your Website
The Americans with Disabilities Act requirements are for commercial and public organizations that offer public accommodations. The internet & websites are categorized into this expectation and therefore must also meet these regulations. The Department of Justice is still defining and refining ADA expectations. However, website designers are encouraged to take the initiative to meet current guidelines and use the WCAG 2.0 level AA as a baseline.
Moreover, providing people with disabilities access to information on the internet is the right thing to do.
Start Your Holiday Marketing Campaigns Now
September 2, 2021It might seem too soon to be marketing your holiday offers to existing and potential clients, but it’s not! The National Retail Federation reports that about 40 percent of consumers start their holiday shopping before Halloween. If you’re seeing holiday displays in local brick-and-mortar stores, it’s a sure sign that your holiday digital marketing should be in full swing.
Make the most of Black Friday, Cyber Monday, and the Christmas season in general by planning holiday offers and campaigns now and launching them asap.
We offer some holiday marketing campaign ideas here, but if you want some customized ideas specific to your business, schedule a free consultation!
Geofencing vs Geotargeting Compared – Which One Do You Need?
August 23, 2021Many of our clients serve their customers and clients in a specific geographic area, such as construction contractors, stores, restaurants, and more. So a question we’ve been getting asked a lot recently is, “What is geofencing vs geotargeting?”
Geofencing typically refers to detecting a person’s geographic location and then serving them ads or services while they are in that location or after they leave. Geotargeting typically refers to advertising to an audience that has visited a geographic region and that also meets other criteria including specific interests, behaviors, and more.
If you serve people or businesses in a defined geographic area and you are looking to advertise your products or services to them, it’s important to know which type of geographic-based marketing is best for you. Keep reading to learn more about each option and to get help deciding which option your business would benefit from the most.
Or click below to request a consultation to speak with an experienced marketing specialist for personal advice.
You’re Making Marketing Way Harder Than It Needs To Be
August 5, 2021
How to Copy a WordPress Site from One Domain to Another
July 26, 2021A common need among WordPress sites is changing the site URL or domain name while maintaining the website itself. Whether you’re rebranding or want to make a staging (beta) version of your website to test changes, this is a helpful tool to have.
Several things that need to happen to successfully move a WordPress site to another domain name, and various ways to accomplish them. There are a variety of free plugins available that take care of nearly all the heavy lifting, however, most of them have some form of limitation. These instructions will examine the plugin approach but will touch on a manual method as well, which assumes some level of technical acuity.
Want some help? Schedule a free consultation and let’s see how we can partner on your website project.
How Often Should Businesses Post on Social Media?
July 12, 2021Businesses can use social media to increase brand awareness, engage customers, find new customers, boost their website traffic, capture leads, gather emails, and enhance customer relations. You likely already know the benefits, but now you’re wondering “How often should businesses post on social media?”
We recommend you post at least 3 times a week and ideally once per day, but that can vary depending on your business, your audience, and which social platform you’re using.
Let’s look at social media opportunities, variables to consider when deciding how often to post, and how to do social media right for business growth.
How to Create a Business Logo
July 1, 2021When you create a business logo, you need to keep certain things first in mind. What do you want your logo to convey? Will it represent your product/mission/service? Is the design potentially memorable and timeless?
There should be a lot of discussion and research involved before a business determines its logo. There’s no need to be literal in its depiction, but you do want to keep it simple.
Here are some key questions to consider when creating your business logo.
Why Is My Website Being Redirected To Another Site? Here’s How To Fix It
June 18, 2021Whether you sell products on your website or get leads for local service work, having your site hacked and “down” for even a couple of hours can have a big financial impact on your business. So if you’ve noticed that your site is redirecting to another site, it’s important to take action right away to get it resolved. But before we get into the “how” let’s address the “why.” Here’s why your website is being redirected to another site:
Your website is redirecting to another website because it has been infected with malware. Typically this happens when a malicious individual gains access to your website through a vulnerable plugin or theme.
If it sounds like this is what is happening with your website, keep reading to learn how to further troubleshoot the situation and fix your website. We’ve personally diagnosed and removed malware from more than 60 websites for our clients, including a WordPress redirect malware hack, so what we share here is what we’ve learned from real-world experience.