Category: Email
The Psychology of Cold Emails
September 15, 2020Here at Sharp Innovations, we take pride in providing our customers and clients with solutions that are genuine, innovative, and effective. When helping conduct cold email campaigns, we always suggest using methods that are sincere, effective and increase the percentage of emails opened and read. No one likes to receive disingenuous marketing emails and so we offer these tips for increasing engagement.
(Our Sharper Edge ™ email marketing automation platform can help make your email campaigns even easier to launch.)
Email Marketing is Dead – Or is It?
August 9, 2019Email marketing is dead…
Or is it?
We’ve heard this argument before. Often it is said by those looking to explain a minimal interest in signing up for an email newsletter. Here’s the truth: no one wants to sign up for your email newsletter. The truth is, “signing up” for your newsletter to “stay in touch” doesn’t offer any value to your customer.
Spam Filters and Why They Are Important
December 23, 2016Spam – disruptive online messages, especially commercial messages posted on a computer network or sent as email.
In today’s world, just about everybody is on the Internet. The Internet is an amazing place and allows communication like never before. I can send somebody in Montana or Madagascar an email, and they get it within minutes of my sending it. How amazing! However, just like with a lot of good things, there can be bad things as well.
People all over the world have figured out ways to build software that searches the Internet for email addresses and then sends spam to those addresses. For the most part, spam is just an annoyance. However, sometimes spam can cost you a lot.
There are people out there with malicious intentions who have developed viruses that they often times include with spam emails. These viruses have clever names like “Locky,” and they encrypt the information on your hard drive and then require you to pay several hundred, sometimes thousands of dollars to get your information back. Most of these cases are not from America, and that makes it very difficult for law enforcement to do anything about them.
Email and Devices
July 26, 2016Today more and more jobs rely on email. This becomes especially obvious when you go to a website and fill out a contact form and a short while later, a representative from that company calls you back. This happens because that form on the website is linked directly to an email account, and every time somebody fills out the form and hits submit, the form sends that information directly to that email account.
Let’s take a look at that specific email account, though. That email account is important. Not only does it have the information coming into it, but it probably is also filled with folders storing information from previous submissions as well as any business emails they send/receive with that account.
Marketing Your Website
June 18, 2015
You’ve built and launched a beautiful website that has everything your customers could possibly want. With all the money, time, and effort you’ve put into the new site, a stream of new clients looking for your goods or services should be a given. The Field of Dreams quote, “If you build it, they will come” resonates in your mind as you wait for the leads to roll in. But several months pass, and although you’ve received a few hits and perhaps an inquiry or two, doubts start to trickle in… “Is this all I get for making such a big investment in a new website?”
Unfortunately, the scenario above is one we see all too often. And yes, a slow trickle of leads (if any at all) is likely all you will receive unless you get serious about internet marketing. You wouldn’t open a shop down the street and not advertise, so why would you do the same with a website? Your website is your online presence much like a physical store is your offline one. Both need a targeted marketing strategy to help you reach new prospects and make more sales.
IMAP, POP, SSL, Oh My!
June 9, 2014
E-mail is one of the most common forms of business communication available today, but it can also be one of the most complex. With the recent explosion of mobile devices, in particular, ensuring you have a fully synchronized experience across all of your devices has become more important than ever. IMAP, POP3, SSL, ports… these technologies are all things that can make e-mail seem difficult to understand, much less manage. But one of the most common issues we find involves e-mail accounts being set up as POP3, rather than IMAP. It is very easy to confuse the two, and they are often misunderstood. Essentially, they are both ways of communicating with the mail server, but each serves a different purpose.