Sharp Innovations Blog
Can WordPress Help My Business?
November 3, 2020Whether you’re a small, local business or a large, multi-location business, WordPress plugins make it possible to add a new feature to your existing site or platform just through installation, with little or no need for third-party development.
WordPress is great for businesses that want to capitalize on its ability to integrate systems crucial to business success and help run their business more effectively and efficiently via the power of their website. In other words, WordPress integration helps your website become the marketing tool it should be. WordPress integrations can help your business grow.
Get Free Google Ads for Nonprofits: $10,000 a month!
October 20, 2020Nonprofits, are you aware of Google Ad Grants? The Google Ad Grants program offers $10,000 per month in free text-based ads for nonprofits, as well as free access to Google Business Tools.
And there’s no need to submit a huge grant proposal document.
This is an excellent opportunity for free digital advertising. Google Ads for nonprofits help organizations recruit volunteers, raise funds, increase awareness, and mobilize socially active audiences.
Following are the simple steps on how to apply for a Google Ad Grant:
Singularity What? Taking Over the Human Brain
October 12, 2020The Singularity has risen to fame largely because of two core thinkers. Vernor Vinge and Ray Kurzweil. Vernor Vinge is a sci-fi writer prolific in the ‘90s and Ray Kurzweil works for Google and involved in things such as optical character recognition, text-to-speech synthesis, the list goes on and on.
Useful Website Metrics & What They Mean
October 1, 2020Have you ever received a traffic report for your website or logged in and poked around Google Analytics? Felt overwhelmed by all the information at your fingertips?
One of the greatest benefits of digital marketing is the ability to track nearly everything, from pageviews and time spent on a page, to video plays and site-visitor origin. This can also be a bit exhausting for those who are not familiar with what all those metrics mean and whether they show improvement, stagnation, or even a decline in performance.
The Psychology of Cold Emails
September 15, 2020Here at Sharp Innovations, we take pride in providing our customers and clients with solutions that are genuine, innovative, and effective. When helping conduct cold email campaigns, we always suggest using methods that are sincere, effective and increase the percentage of emails opened and read. No one likes to receive disingenuous marketing emails and so we offer these tips for increasing engagement.
(Our Sharper Edge ™ email marketing automation platform can help make your email campaigns even easier to launch.)
Your Core Web Vitals are The Next Search Ranking Factor
August 31, 2020
Why You Need a Post-Pandemic Strategy
August 11, 2020Now more than ever, small businesses need to dedicate time and effort to search engine optimization. SEO is one of the best and least expensive ways to get your company’s website in front of people searching online for the products and services you offer.
You’ve likely already been hit hard by the pandemic. If you’re deciding how to intelligently allocate your marketing budget, SEO must be top of mind. It’s a low-cost way to improve your rankings on Google, Bing, and other search engines for the keywords and phrases your customers are typing into the search fields. It’s not complex.
Adobe Flash Player is Retro, But Not in a Cool Way
July 15, 2020Adobe will stop distributing and updating Flash Player after Dec. 31 of this year. That gives web developers, businesses, educators, and consumers less than half a year to integrate to open standards like HTML5, WebGL, or WebAssembly. In fairness, Adobe sent a warning about this change back in July 2017.
Adobe Flash is used for animations, mobile games, embedded web browser video, and other applications. A lot of website visitors (end users) don’t ever run into issues with Adobe Flash Player anymore because these websites have already integrated open standards and deprecated Adobe Flash Player plug-ins. Artists may produce Flash graphics and animations using Adobe Animate (formerly known as Adobe Flash Professional).
Video is King: The Importance of Video in Content Marketing
July 1, 2020According to impactbnd, 7 million people in the U.S watch online videos every day and by merely mentioning the word “video” in the subject line of an email, the click-through rate increases by 13%.
Video content truly is king. As brands, businesses, and individuals create compelling content that engages and informs, they should consider the power of video and its ability to also influence the audience.
Sitemaps: Pointing Search in the Right Direction
June 24, 2020The web is always changing in one way or another; Languages evolve and mature, design trends come and go, SEO “best practices” become “bad practices”. It’s easy to get caught up in what’s new and exciting, but one tried-and-true tool to improve your online presence that’s been around for over 15 years is the Sitemap. Sitemaps are XML files – usually automatically generated by a third-party website or built-in tool with your CMS – that simply list all page URLs and allows you to include information specifically to aid search engines like Google and Bing crawl, or scan, your website.