Tag: internet marketing
How Much Do Google Ads Cost?
October 1, 2024How much do Google Ads cost?
Answer: It really all depends on how much you’re willing to spend. Google Ads costs are built around the concept of “minimum/maximum monthly ad spend.” They tend to start at around $100/month
Google Ads costs can range from $100 to $10,000 per month, with an average cost per click (CPC) between $0.11 and $0.50. The exact cost depends on several factors, including your industry, target keywords, and bidding strategies.
Mastering Storytelling Techniques for Creating Engaging Short Info Videos
July 1, 2024In the age of information overload, capturing and maintaining an audience’s attention is more challenging than ever. Short info videos, often under a few minutes in length, have become a popular medium for delivering content effectively. The key to their success? Masterful storytelling. Your ability to engage essential storytelling techniques can transform your short info video from mundane to memorable.
Google: Why is it the Most Popular Search Engine?
April 15, 2024Ever wondered why Google seems to dominate the search engine scene? Well, it’s not just by chance. Understanding why Google reigns supreme in the world of search engines can provide valuable insights for anyone navigating today’s modern digital landscape today.
So, why is Google the most popular search engine?
Google’s popularity stems from its unmatched search algorithm, indexing billions of web pages with lightning-fast speed and delivering highly relevant results to users worldwide. And in appreciation for the massive amount of effort that goes into that process, around the clock 24/7, on the part of the worldwide Google team.
The Psychology of Branding
March 4, 2024Lead With a Sharper Edge
Branding is everywhere, from the screen shining back at you, to the shirt you’re wearing, to the cup of coffee next to you (or maybe it’s tea). Yet, it’s more than just a name and logo; at its core, branding is a psychological art form, crafted to resonate with us on both conscious and subconscious levels. It’s not merely about recognition – it’s about connection. This intricate dance of engagement is pivotal, whether it’s realized or not, because making that connection is what truly matters.
Unleash the Power of Google Ads: Transforming Clicks into Revenue
February 5, 2024
How to Rank First on Google Maps
July 11, 2023Organic Traffic Based on Your Location
In today’s digital age, local businesses face fierce competition when it comes to online visibility. With the majority of consumers turning to search engines like Google to find local products and services, ranking well on Google Maps has become crucial for business success. Achieving a top position on Google Maps can significantly boost your online visibility, attract more customers, and ultimately drive revenue. In this blog post, we will explore effective strategies to help your business secure the coveted top spot on Google Maps and dominate the local market.
Geofencing vs Geotargeting Compared – Which One Do You Need?
August 23, 2021Many of our clients serve their customers and clients in a specific geographic area, such as construction contractors, stores, restaurants, and more. So a question we’ve been getting asked a lot recently is, “What is geofencing vs geotargeting?”
Geofencing typically refers to detecting a person’s geographic location and then serving them ads or services while they are in that location or after they leave. Geotargeting typically refers to advertising to an audience that has visited a geographic region and that also meets other criteria including specific interests, behaviors, and more.
If you serve people or businesses in a defined geographic area and you are looking to advertise your products or services to them, it’s important to know which type of geographic-based marketing is best for you. Keep reading to learn more about each option and to get help deciding which option your business would benefit from the most.
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SEO in 2020: Trends to Watch & Styles to Try
January 17, 2020Last year, the SEO world saw plenty of changes – from relevant, strongly written content playing a key role in site visibility to Google’s “mobile first” indexing structure – but now it’s a new year! We’re always on the lookout for brand-new trends and ways to improve our clients’ online visibility.
Today, we want to dig into some upcoming digital marketing trends for the new year, as well as a few trends that are here to stay and should be treated as such. Keeping up with constantly changing trends can be tough – let us help you out!
Email Marketing is Dead – Or is It?
August 9, 2019Email marketing is dead…
Or is it?
We’ve heard this argument before. Often it is said by those looking to explain a minimal interest in signing up for an email newsletter. Here’s the truth: no one wants to sign up for your email newsletter. The truth is, “signing up” for your newsletter to “stay in touch” doesn’t offer any value to your customer.
