Sharp Innovations Blog
Step-by-Step Guide to Showing Up On Google & Google Maps: That Any Business Owner Can Follow
December 23, 2025While almost everyone uses a search engine like Google on a daily basis, there are still a surprising number of local businesses that are not listed on Google or are listed but not easily discoverable by their ideal customers or clients.
Yes, AI search is a thing…but that’s for another article. If you want to delve into showing up in AI, check out this article on digital marketing trends for 2026 by our CMO, Anthony Gaenzle.
For showing up in the Google eco-system, stay with us right here.
If you’re like many business owners today, you’re probably wondering, “How can I make my business show up on Google?” You’re in luck. We’ve updated our popular guide with the latest in all things Google to help you show up when it counts the most. Read on for our top recommendations.
The New Age of Social Media Marketing: Benefits, Platforms, and Strategic Considerations
December 15, 2025Social media marketing continues to be a critical pillar of digital marketing strategy as businesses journey bravely into the future. As platforms evolve and algorithms prioritize relevance, engagement, and usefulness, businesses must focus less on volume and more on value-driven communication. Social media now plays a direct role in brand discovery, customer education, and purchase decision-making.
When aligned with SEO, content marketing, and paid media, social platforms help guide users through the full funnel, from awareness to conversion. Since you dropped by and I have your attention, I’d like to chat today about the key benefits of social media marketing, how major platforms function today, and what businesses should understand to use them effectively.
LinkedIn Advertising for B2B Growth: What to Focus On in 2026
December 9, 2025LinkedIn advertising has become the go-to channel for B2B companies serious about growth, but the platform’s evolved significantly beyond basic sponsored content, and users are quickly catching on. If you’re already active on LinkedIn and ready to scale with paid ads, here’s what actually moves the needle in 2026.
The Future of Digital Marketing: 5 Trends to Watch in 2026
December 2, 2025We’re entering the most transformative digital marketing era yet. If your head isn’t already spinning, just wait. So many changes, and even a shift back to a core old school philosophy. The next era will be defined not just by AI, but by human connection.
After years of rapid innovation like AI breakthroughs, shifts in consumer behavior, a cookie-less internet, and new discovery platforms, 2026 represents a true turning point. It’s the first year where AI-powered marketing stops being “new,” and starts becoming the default.
Google Ads vs. Social Media Ads: Which One Drives Better Results for Your Business?
November 28, 2025Choosing between Google Ads and social media ads can feel like a simple either-or decision, but it rarely is. Businesses often ask us which platform will deliver the fastest growth or the highest ROI. If you must pick just one platform for direct leads or sales, Google Ads is usually the better bet. yet the real answer is more nuanced.
Each channel influences the customer journey in a different way, and understanding those differences is what separates average campaigns from high-performing ones.
Google Ads Trends and Technologies: What to Expect in 2026
November 18, 2025Google Ads has long been the gold standard for digital advertising, giving businesses a direct line to customers with high purchase intent. But the pace of innovation has never been faster. What began as early testing and rollout in 2025, including Google’s new Tag Gateway, AW-tag, and enhanced AI campaign automation, is evolving into full-scale adoption.
2026 is the year when the industry shifts from experimentation to execution. Staying ahead of these Google Ads trends and emerging ad technologies will separate the advertisers who thrive from those who fall behind.
Email Marketing Isn’t Dead, You’re Just Using It Wrong!
November 11, 2025Let’s bust a myth right now: Email marketing is outdated, right? Wrong. Dead wrong.
While everyone’s chasing the latest social media trends and paying premium prices for ads that disappear the moment your budget runs out, savvy business owners are quietly building revenue machines that work around the clock. And they’re doing it with something you probably already have but aren’t using to its full potential: email.
Some myths are true, but other marketing myths, like email marketing being dead, are decidedly false. If your email marketing feels like it’s falling flat, the problem isn’t the channel. It’s how you’re using it.
Driving Innovation and Growth: Insights from the Lancaster Chamber Small Business Summit
November 4, 2025This year marked the inaugural Small Business Summit presented by our friends at the Lancaster Chamber of Commerce. If I hadn’t been in the loop, I would have thought the folks at the Chamber had been presenting this event for years.
I was super impressed by the production value, the organization, and the quality of the sessions. As a first-time gathering, it brought together an incredible range of local professionals, each passionate about solving real business challenges and driving growth here in our community.
From conversations with business owners and marketing leaders to sitting in on several insightful talks, the event offered tremendous value, both in learning about the unique issues companies in Lancaster face and in discovering fresh, forward-thinking solutions.
PPC Campaigns That Actually Convert: 7 Proven Tips to Maximize ROI
October 27, 2025Struggling to see results from your pay-per-click (PPC) campaigns? You’re not alone. Many businesses waste ad spend by focusing on clicks instead of conversions and return on investment (ROI).
Success in PPC starts with clarity. You need to understand your objectives, know what each lead is worth, and align your strategy with your business goals. If you’re serious about improving performance, it’s time to shift your focus.
The Biggest Local SEO Myths, and What’s Actually True
October 21, 2025“Local SEO,” has so many meanings nowadays. Especially in a country with over 350 million citizens from literally all walks of life. So it’s no surprise that there are more Local SEO Myths than there are Local SEO strategies. That’s not even including the fact that a Local SEO strategy in, say, a major downtown city is completely different from a rural urban area that gets a weekly newspaper made of mostly ads, public notices, obituaries, and high school sports scores.