Sharp Innovations Blog
Digital Summit Series Recap: The Changing Landscape of Technology and Digital Marketing
October 6, 2025Last week, I hit the road and headed down I-76 to Philadelphia for the Digital Summit Series. The event featured two full days packed with valuable digital marketing and technology insights from marketers, tech experts, and innovators sharing where things are heading in digital marketing and how technology is leading the way in impacting immediate and future change.
The sessions ranged from content marketing and social media strategy to martech audits, artificial intelligence (A), all things digital marketing, and the future of SEO. The advice went beyond theory, with actionable insights packaged and ready to apply. I returned home with a digital notebook (aka Google Docs) full of ideas.
As I was driving home with those ideas swirling around in my head, it hit me that they were too good to keep to myself. So, in the spirit of collaboration, I’m sharing them here on the Sharp Innovations blog to help you and your brand grow.
Integrating Systems: Making Platforms Work Together Smoothly (and the Role of AI)
September 29, 2025Businesses today depend on a wide range of platforms. CRMs for customer management, ERPs for operations, ecommerce systems for sales, accounting tools for finance, and collaboration software for communication, to name a few.
Each tool is strong on its own, but real value comes when they can work together seamlessly. Without integration, teams face duplicate data entry, inconsistent records, and hours lost to administrative work instead of strategic efforts.
The negative impact this can have on your bottom line goes without saying.
The Hidden Costs of a Bad Website (and How to Fix Them)
September 23, 2025Picture this scenario.
A prospective customer (with money burning a hole in their pocket) lands on your website, waits a few seconds, squints to read your text, clicks a broken link, throws their hands in the air (like they just don’t care) gives up, and leaves.
The worst part is, they likely never return because they found your competitor’s website, and they found exactly what they need, just without the headaches.
Now multiply that by hundreds or thousands of visitors. That’s more than just frustration. That’s money, reputation, and opportunity slipping through your fingers. That’s the impact of a “bad website.”
Get More Leads Online Without Investing in a Full Website (Yet)
September 16, 2025Hello, there. You’re likely here because the following probably sounds all-too familiar:
- Leads aren’t panning out as expected from that wild-wild west gold rush called “The Internet”
- Your market is more competitive
- Your margins are tighter
- Your bosses want answers because the stakeholders are looking for someone to blame
- You wanted your burger medium-rare, and this is well-done
Building Hybrid Marketing Teams: AI + Human Collaboration in 2025
September 8, 2025Artificial intelligence (AI) is no longer just an experiment. AI is a part of our lives now, and it’s here to stay, no matter how hard you try to fight it.
It’s embedded in nearly every aspect of how modern businesses attract, nurture, and convert customers. But AI isn’t replacing marketers, so let’s stop with the “AI is taking our jobs” rhetoric.
Instead, it’s creating a new kind of team. AI is creating hybrid marketing teams where AI and humans collaborate to achieve results that neither could accomplish alone.
Anthony Gaenzle Joins Sharp Innovations as Chief Marketing Officer
August 28, 2025FOR IMMEDIATE RELEASE
Lancaster, PA – [Month] [Day], 2025 – Sharp Innovations announced the appointment of Anthony Gaenzle as the company’s new Chief Marketing Officer (CMO). With more than 20 years of experience spanning content marketing, marketing and digital strategy, and brand development, Gaenzle’s leadership marks a pivotal step in Sharp’s continued growth as a leader in digital solutions.
Sharp and the INCubatoredu Program: Investing in the Next Generation of Entrepreneurs
August 15, 2025At Sharp Innovations, our Higher Purpose extends far beyond delivering exceptional business solutions. We are deeply committed to making a positive impact on underprivileged and marginalized youth across the United States and overseas through strategic partnerships and charitable contributions. During the past school year, we were proud to fulfill this mission in a meaningful way—by partnering with the Plainfield School District 202 in Illinois to participate in the INCubatoredu program, a unique initiative that gives high school students hands-on experience in entrepreneurship.
AI Scraping and Website Performance: What Hosting Clients Need to Know
August 1, 2025The rise of artificial intelligence has brought a wave of innovation – but also some hidden risks for website owners, including AI scraping. This is when bots harvest your website content without consent to help train large AI models. While this may sound like a problem for tech giants to solve, the impact hits much closer to home, especially for our hosting clients.
If you manage a website – big or small – understanding how AI bots affect website performance and what Sharp Innovations can do to help is essential.
Feed My Starving Children – Nourishment for Youth in Need
July 15, 2025Our Commitment to Being More Than Just Another Marketing Agency
There’s something special about businesses that understand they’re part of something bigger than their bottom line. Recently, our team at Sharp Innovations got to live that belief in the most meaningful way. Since we opened our doors in 1999, Sharp Innovations has been driven by more than just delivering exceptional digital marketing results for our clients. We’ve been guided by our Higher Purpose Program—a commitment to support those in our community and beyond who need it most.
How to Rebrand Your Business
July 1, 2025Rebranding is more than just updating a logo or picking new colors. It’s a strategic move that reshapes how your business is perceived by your audience. When done with care and purpose, the choice to rebrand your business can breathe new energy into your marketing, better reflect your values, and help you stay competitive in an ever-changing market.