Analytics drive business decisions every day, and the same should be true for your website. Key website metrics like unique visitors and organic search performance are frequently cited data points. But something called “bounce rate,” can tell an important tale of your site’s overall performance, as well.
Thinking about having a new website developed may seem like a daunting task. There are design aspects, content considerations, social media strategies, and any number of other variables that cause “paralysis by analysis.” But it doesn’t need to be that way.
We like to think developing a new website is much like building a new home. Before a single brick is laid, you’ll want to choose a location, select an architect, talk about your ideas, and develop a plan. Then you’ll want to meet your builders, and get the process started. At Sharp Innovations, we’ll take you through a similar process to develop a new website. When you engage in our 6 –Step Discovery Process, our team will become the architects for your website, designing a plan and guiding you through steps that involve discovery, design, content, building, quality assurance, launch, and ongoing marketing.
Design trends come and go, and some designs have a longer shelf life than others. Creating a “timeless” feel is something many designers strive to achieve, but technology can have an impact on design, due to differences in display sizes, color rendering, font standards, and more. Designers must conform to these new standards while still maintaining a classic look and ensuring effective functionality.
One trend to have emerged in the past few years is something called “flat design,” which has been adopted to an increasing extent by design-oriented companies like Apple in the iPhone and Google via Android. Car companies like Chevy and Audi have also hopped aboard the flat design bandwagon, as well.
Having managed dozens (perhaps hundreds) of search engine optimization campaigns for our clients over the years, we are often asked why having an active, continuous search engine optimization (SEO) effort is preferable to just “doing SEO” once, or perhaps here and there, and then letting it go. After all, it’s entirely possible that a properly set-up site will show-up reasonably high on search engine results pages. Not only is this becoming increasingly rare (especially as your competitors become more savvy and engage in SEO efforts of their own), but imagine the impact that could be made if you actively engaged in the process! Moving up just a few positions can make a huge difference in the amount of traffic you get, as Chitika Advertising found in a 2013 study of tens of millions of online ad impressions:
Most people know that Google is rather secretive when it comes to how their search engine works. Indeed, outside of emphasizing the use of quality content that is user-friendly, Google generally masks any other variables that characterize their ranking process and how to reach the first page for your key business terms. This is why last week’s announcement on Google’s Online Security blog came as bit of a surprise, as Google clearly states:
About a week ago, Google released a new search algorithm update which caused one of the largest changes to local search we’ve seen. Given the nickname “Pigeon” by Search Engine Land, this update is intended to provide better local information by delivering more relevant and accurate results to the person who is doing a search. Businesses seeing benefits from this update are ones who are properly set up on the necessary directories and social media channels, and who are also fully optimized to boost their local search efforts. If you are not set-up on the major local directories or social media websites, like Google+, or if you are haven’t bothered to update the account with photos, information and the rest of the required or optional information, you will likely see a drop in both traffic and organic search referrals.
It’s been said before, but content is still king when it comes to website visitor engagement and proper search engine optimization. No amount of flashy visuals, distracting animation, or trendy designs can save you from frequent page bounces if visitors to your site don’t find meaningful content. But that’s assuming you get visitors in the first place, which is largely determined by how you rank in search engines (hint: search engines are looking for good content, too).
Social media has become such a hot topic among web marketers, and for good reason! These sites easily allow users to keep in touch with friends and family, as well as share things they care about or enjoy. And there is the key to the whole thing, sharing. Sharing can take a website that is barely known, and because one share, garner extremely favorable notoriety. But advertising does the same thing right? Yes, but when your friend shares a link with you, it feels more personal, like your friend is specifically endorsing that site.
E-mail is one of the most common forms of business communication available today, but it can also be one of the most complex. With the recent explosion of mobile devices, in particular, ensuring you have a fully synchronized experience across all of your devices has become more important than ever. IMAP, POP3, SSL, ports… these technologies are all things that can make e-mail seem difficult to understand, much less manage. But one of the most common issues we find involves e-mail accounts being set up as POP3, rather than IMAP. It is very easy to confuse the two, and they are often misunderstood. Essentially, they are both ways of communicating with the mail server, but each serves a different purpose.
Gone are the days of placing an ad in the Yellow Pages or going door-to-door to ask your neighbors for business. Today, when people need a product or service, the Internet is their first stop, bar none. But it’s no longer sufficient to just be present online. These days, your potential customers expect your web presence to look great, load quickly, function intuitively, and provide them with whatever information or resources they might be seeking.
Understandably, finding a firm to help you meet these expectations can feel a bit overwhelming. Fortunately, our experience building and marketing websites for hundreds of clients in dozens of industries has given us some unique insights into what criteria are most important in a web development partner. Following are the top 10 questions you should ask when entering into a new partnership, to not only aid you in getting the ball rolling, but to also give you a better understanding of what kind of relationship you are forming.