Month: April 2013

American culture has very much been influenced in the 2000’s by the impact that the internet has made on society. Perhaps the most exemplary of our cultural fascination with the internet is the magnitude of the growing trend toward social media. Whether we like it or not, mastering the social media ‘game’ as businesspeople seems like a skill we must acquire to reach the younger generations. But to what extent is the social media experiment exclusive to the “Generation-y’ers” among us? A recent study conducted by the Pew Research Center presents some pretty telling data on the social media puzzle.

Contrary to what may be popular belief, 52% of the 50-64 year age bracket use some form of social media; 77% of 30-49 year-olds check in on a regular basis, and 83% of consumers ranging from 18-29 years of age will visit their social media page regularly. It’s probably not a surprise to you that social media usage ranks more prominently among America’s younger adults, but the fact that over half of all baby-boomers check into their Facebook/LinkedIn account at least semi-regularly? Wow. That’s enough to make you re-think your marketing strategy!

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