Tag: meta descriptions

If you’re planning your marketing strategy for the New Year and haven’t thought about your digital presence, now is the time!

2017 saw a number of important changes as search engines such as Google and Bing have continued to evolve in an attempt to deliver the best results for web users. By keeping up with and adapting to these changes, you can help ensure that your website is making the biggest impact and delivering the best returns from search engines for your business.

Here are a few different ways to improve your SEO results in 2018:

1. Fully Optimize Your Local Listings – For any business who sells their products or services at their location, at a minimum you should have a verified Google Maps and Bing Places business listing set up and maintained by you or on your behalf. This will let your local customers know where you are and when you’re open.

And there are proven ways to get even more out of these listings, especially as “near me” searches are as prevalent as ever. An interesting shift, however, is the exclusion of “near me” in the search query, but the expectation that local results are still delivered. Continue reading →