Month: September 2014
Flat Design: The Latest Trend is Here to Stay
September 30, 2014Design trends come and go, and some designs have a longer shelf life than others. Creating a “timeless” feel is something many designers strive to achieve, but technology can have an impact on design, due to differences in display sizes, color rendering, font standards, and more. Designers must conform to these new standards while still maintaining a classic look and ensuring effective functionality.
One trend to have emerged in the past few years is something called “flat design,” which has been adopted to an increasing extent by design-oriented companies like Apple in the iPhone and Google via Android. Car companies like Chevy and Audi have also hopped aboard the flat design bandwagon, as well.
890 Reasons to Have an Active SEO Campaign
September 15, 2014Having managed dozens (perhaps hundreds) of search engine optimization campaigns for our clients over the years, we are often asked why having an active, continuous search engine optimization (SEO) effort is preferable to just “doing SEO” once, or perhaps here and there, and then letting it go. After all, it’s entirely possible that a properly set-up site will show-up reasonably high on search engine results pages. Not only is this becoming increasingly rare (especially as your competitors become more savvy and engage in SEO efforts of their own), but imagine the impact that could be made if you actively engaged in the process! Moving up just a few positions can make a huge difference in the amount of traffic you get, as Chitika Advertising found in a 2013 study of tens of millions of online ad impressions:
