Sharp Innovations Learning
Fueling Professional Growth and Development
Does Your Business Care? Prove It With Cause Marketing
This pandemic has really placed the health of communities in the spotlight, both the physical well-being of individuals and the overall condition of neighborhoods, businesses, industries, etc. It’s the reason behind a surge in cause marketing among businesses and brands. Exactly what is cause marketing and should your business join in? Let’s take a deeper look at what cause marketing entails, its pros and cons, and whether it’s worth your business or brand…
Categories: What Is Cause Marketing | Posted: 01/21/2021
GMB Signals Increase Their Role in Driving Local Rankings
Google My Business signals are gaining muscle when it comes to lifting your brick-and-mortar location in local search and having it appear in front of users. GMB signals include factors such as proximity to the person searching, business categories, and the keywords used to describe your business in its Google My Business page title and other details. Recent reports indicate that among local search rank factors, GMB signals in 2020 increasingly influenced search results and…
Categories: SEO | Posted: 12/29/2020
Rethink Brand Awareness and Its Value
Let’s face it, we all want to equate marketing dollars directly to growth. When planning any marketing campaign, it’s best to have your goals, strategies, and metrics tracking in place to indicate the success or failure of your marketing campaigns. Data-driven marketing is a fantastic way to grow your business and protect your marketing budget from efforts that don’t equate to returns. Easily Measured Efforts, the Darlings of Data Business owners love data…
Categories: Market Trust | Posted: 12/18/2020
Does My Website Need SSL?
Secure Sockets Layer or SSL certificates are more important today than ever before. Not only do they provide the encryption layer that protects your website traffic, but they’re increasingly used as a metric by search engines when deciding what content to serve to users. Does your site have a login for members, customers, patients, or staff? You need SSL to protect their access information (usernames and passwords). Does your site have forms on it that gather…
Categories: SSL Encryption | Posted: 11/13/2020
Can WordPress Help My Business?
Whether you’re a small, local business or a large, multi-location business, WordPress plugins make it possible to add a new feature to your existing site or platform just through installation, with little or no need for third-party development. WordPress is great for businesses that want to capitalize on its ability to integrate systems crucial to business success and help run their business more effectively and efficiently via the power of their website. In other,…
Categories: WordPress Integrations | Posted: 11/03/2020
Get Free Google Ads for Nonprofits: $10,000 a month!
Nonprofits, are you aware of Google Ad Grants? The Google Ad Grants program offers $10,000 per month in free text-based ads for nonprofits, as well as free access to Google Business Tools. And there’s no need to submit a huge grant proposal document. This is an excellent opportunity for free digital advertising. Google Ads for nonprofits help organizations recruit volunteers, raise funds, increase awareness, and mobilize socially active audiences. Following are the…
Categories: Ppc | Posted: 10/20/2020
Singularity What? Taking Over the Human Brain
The Singularity has risen to fame largely because of two core thinkers. Vernor Vinge and Ray Kurzweil. Vernor Vinge is a sci-fi writer prolific in the ‘90s and Ray Kurzweil works for Google and involved in things such as optical character recognition, text-to-speech synthesis, the list goes on and on. So, What Is the Singularity? In a nutshell, the singularity marks a moment when technology trumps the human brain, and the limitations of the mind are surpassed by…
Categories: Website Design | Posted: 10/12/2020
Useful Website Metrics & What They Mean
Have you ever received a traffic report for your website or logged in and poked around Google Analytics? Felt overwhelmed by all the information at your fingertips? One of the greatest benefits of digital marketing is the ability to track nearly everything, from pageviews and time spent on a page, to video plays and site-visitor origin. This can also be a bit exhausting for those who are not familiar with what all those metrics mean and whether they show improvement,,…
Categories: Websites | Posted: 10/01/2020
The Psychology of Cold Emails
Here at Sharp Innovations, we take pride in providing our customers and clients with solutions that are genuine, innovative, and effective. When helping conduct cold email campaigns, we always suggest using methods that are sincere, effective and increase the percentage of emails opened and read. No one likes to receive disingenuous marketing emails and so we offer these tips for increasing engagement. (Our Sharper Edge ™ email marketing automation platform can help…
Categories: Email | Posted: 09/15/2020
Your Core Web Vitals are The Next Search Ranking Factor
Earlier this year, Google announced its plan to use core web vitals as a ranking factor in 2021. So, what are “Core Web Vitals”? They are how Google scores the load speed of your website’s pages. Site Load SpeedResponsivenessVisual Stability Each of these “vitals” is linked to measurable elements: Largest Contentful Paint (LCP) – measures how quickly a web page loads and displays all its visual elements and content. LCP reports render…
Categories: Websites | Posted: 08/31/2020