Sharp Innovations Learning
Fueling Professional Growth and Development
Website Brand Consistency 101: The Essential Guide
Vital to any company’s marketing efforts is a consistent, recognizable brand. Coca-Cola is identifiable through their font and red and white color scheme. The “golden arch” connects everyone’s mind to McDonald’s. Amazon’s orange, curved arrow underline is recognizable without even seeing the website name. All of these are excellent examples of consistent brands, and they all incorporate aspects of their logo throughout their websites. You,…
Categories: Website Branding | Posted: 02/19/2019
How Much Content is Too Much? Your Website Content Guide
Any good designer understands that web sites, particularly home pages, require a balance of images to text. Too many images with not enough content will make the site appear juvenile and might be confusing to new visitors. Too much content can cause the reader to become unfocused and abandon their efforts to peruse the site. It’s important to understand the factors that go into designing a web site as well as specifically tailoring each site design to the business at.…
Categories: Website Content | Posted: 02/01/2019
2018 in Review
2018 was a big year for the Sharp Innovations team! We look back at some of the highlights of the last year and thank you all for being a part of our exciting trajectory toward the future. Perhaps the most exciting news of 2018 for us was finally obtaining a certification we've been working toward for quite some time. Rewarded for an effort that stretched over three years, we completed the process to become GSA certified. This allows us to work with all government,…
Categories: Websites | Posted: 01/30/2019
4 Ways Fonts Can Make or Break Your Website
There are a wide variety of factors to consider when designing a new website; imagery, color scheme, call-to-action button style, and overall layout are all essential to your website’s success and lead generation. These are all heavily scrutinized by designers and clients alike. A vital decision that is often overlooked, however, involves font choice. Fonts can truly tie a website together and even influence a user’s behavior, making them a crucial part of the…
Categories: Website Font | Posted: 08/21/2018
5 Ways to Boost Your Social Media Presence *Almost* Overnight
In this day and age, social media is the top dog. Everybody who’s anybody is sharing, occasionally on the verge of “over-sharing”, everything happening in their lives. How do you keep up and, more importantly, stand out in the ever-growing flood of constant communication? Here are five ways to show off your business in the digital world today. Scope out your competition Every business has a rival. It may be a company who offers the same,…
Categories: Twitter | Posted: 06/22/2018
SEO – Always Changing And Always Necessary For A Successful Website
When you have a website, and potential customers are searching for a business that offers the products and services that you do, a well designed SEO program will help to bring those potential clients to your site. You can think of SEO as a match game for you and prospective customers, and without a good SEO program, many potentially profitable matches may not happen for you. By definition, SEO is the practice of increasing the quantity and quality of traffic to your website…
Categories: Internet Marketing, SEO | Posted: 06/13/2018
Flash – What Flash?
If you’ve been using the Internet for more than 10 years, you can remember those cool little movie clips or interactive portions of websites that used Flash. Well, since that time, the Internet has come a long way, and due to modern programming languages, Flash is no longer necessary. Not only is it no longer necessary, it is being killed off by all modern browsers with Google leading the way with their Chrome Browser. Adobe (the company that owns Flash) – has…
Categories: Website Design | Posted: 05/21/2018
Security Basics
We all hear about cyber-security attacks in the news with major companies getting hacked, data breaches, etc. Attackers will continue to attack the major companies in various ways that are out of our control, but there are several security practices that we can do to prevent attackers from getting to our personal information for their personal gain. A few things we can do are to protect ourselves from phishing attacks (scammers using false identity to get personal…
Categories: Web & Mobile Security | Posted: 03/26/2018
4 Ways To Get The Design You Want
When you’re getting ready to make a new website, you can take some important steps to ensure that you’re happy with the design that your developer creates for you. Here at Sharp, our designers will always try to incorporate your vision as we see it while still implementing general rules of good practice in the world of the web so that you get a website that matches your vision and works efficiently for your customers. Things like button placement, color palette,,…
Categories: Website Layout | Posted: 02/14/2018
The Internet In 2018
“The only constant is change.” That’s how web development is defined, and in 2018 nothing will be different. Users are continuously expecting more from their online experiences. Content should be engaging, intuitive, and accessible everywhere in real-time, especially on mobile devices. Here are some online trends to watch in 2018. Browser extensions are key add-ons for the major browsers and have been for years. Extensions improve a browser’s user…
Categories: Websites | Posted: 01/31/2018