Sharp Innovations Learning
Fueling Professional Growth and Development
Top 3 SEO Insights You Need to Know for 2017
Even if you know nothing about how search engines arrange the results when you conduct a search, you’ve probably at one time or other experienced results that are constantly in flux. As Google, Bing and other search engines work to provide you with the best match to your query, the search engines are constantly getting tweaked. With many businesses now planning their budgets for 2017, we thought it would be helpful to show you the directions where the search engines…
Categories: Websites | Posted: 10/28/2016
Why Custom-Built Websites are Better than DIY Websites
As the World Wide Web continues to mature, do-it-yourself (DIY) tools that allow people to easily create their own websites using drag-and-drop user interfaces, as well as pre-made themes, have become ubiquitous. While DIY tools and commodity themes can be beneficial for individuals or for a small startup, they can’t compare to a custom-built website designed for an established business. So what can a custom-built website provide you that a DIY website builder tool can&rsquo?…
Categories: Websites | Posted: 10/20/2016
Take Heart, Google Penguin is Near *Update* It's here!
The long-awaited Google Penguin 4.0 seems to finally be reaching its launching point. Recent discussions with the Google team have revealed that they’ve been working on a launch announcement, and a date has been set to go live. Unfortunately they’re keeping the exact release date hidden from the public, since previous targets failed to hit the mark and frustrated webmasters. What is Google Penguin? Google Penguin is Google’s attempt to prevent artificially…
Categories: Websites | Posted: 09/20/2016
What Can WordPress Do For You?
By now, if you’ve ever spent any time searching for solutions to update content on your website, you are sure to have come across WordPress. WordPress is one of the largest content management systems (CMS) out there, and it is also completely Open Source, which means that it's 100% free to use! Those features are nice, but you want to know how it can benefit your company. With a new setup, it is very clean, simple, and easy to use. The interface is streamlined to…
Categories: WordPress | Posted: 09/14/2016
Grow Your Business By Creating Your Own Story
Here’s some good news for businesses: Media outlets are looking for your story, and when they run it, you’ll get free publicity. Every newspaper has column inches that it needs to fill with copy and pictures, and every TV station has minutes of air time that it wants to fill with stories about local people who are succeeding in business or doing wonderful things for their communities. You see these types of stories every day, but have you ever wondered how the…
Categories: Press Release | Posted: 08/29/2016
How To Set Up Google Experiments
Testing the landing pages on your website can have a profound impact on your business’s bottom line. Through small changes in text, design, and layouts, you can drastically improve the amount of time that visitors stay on a page, conversions, sales, or any other important area for your business. One of the great things about using Google Analytics is how simple it is to jump right in and start experimenting yourself. In this blog we’ll walk you through setting…
Categories: Websites | Posted: 08/08/2016
Email and Devices
Today more and more jobs rely on email. This becomes especially obvious when you go to a website and fill out a contact form and a short while later, a representative from that company calls you back. This happens because that form on the website is linked directly to an email account, and every time somebody fills out the form and hits submit, the form sends that information directly to that email account. Let's take a look at that specific email account, though. That…
Categories: POP | Posted: 07/26/2016
Querying by Distance in MySQL
Is your website doing everything possible to help your clients find you and get to you? One valuable tool that you can use to accomplish this important goal is to include a “Locations” page on your site. Suppose that your business is a chain of restaurants. In that case, a Locations page can tell customers which of your eateries is closest to the hungry person’s present location. If you don’t yet have such a page, it’s definitely…
Categories: Querying By Distance | Posted: 07/14/2016
Sharp Innovations Client to be Featured on Fox & Friends Sunday Morning
One of the nation’s most popular TV hubs every Sunday morning, Fox and Friends, will host current Sharp client, BeBalanced Hormone Weight Loss Centers, this Sunday morning. BeBalanced has contracted us for a full website redesign, plus several elements of programming (like the integration of custom franchise landing pages) and search engine optimization services. Further, this Sunday will be the launch date of the newly redesigned website; the Sharp creative team has…
Categories: Websites | Posted: 06/11/2016
Sharp Team Unveils SEO Reporting Tool 1.0
Not many web marketing firms can claim they have an in-house search engine optimization tool at their disposal, but now thanks to the forward-thinking SEO crew at Sharp, this has become a reality not only for our SEO team but for our clients as well. (It's technically still in BETA but we're letting the cat out of the bag) Monthly reporting is nothing new to our dozens of SEO clients, in fact it’s the norm, but a tool custom-built for smaller businesses is a…
Categories: Yelp | Posted: 05/24/2016