Sharp Innovations Learning
Fueling Professional Growth and Development
Understanding DNS (Domain Name System)
When transferring a website from one host to another or putting a brand new website live, there’s one step that tends to confuse people. It’s called DNS which stands for Domain Name System. Explaining how DNS works can be a little complicated, but the concept by itself is fairly easy to understand. For a website to be accessible on the internet a few things need to happen. The website files need to be hosted on a file server somewhere, usually…
Categories: Websites | Posted: 11/20/2015
You Won’t Believe the 5 Things That are Slowing Down Your New Website or Redesign Project
A request for a quick project turnaround is not unusual for clients who are in the process of building a new website. The excitement and anticipation of a website that is more user-friendly, aesthetically appealing, and new can create a desire to push the web design process along at a record pace. How can you achieve the quickest turn-around on your new website project? We wanted to offer a few tips we’ve found helpful over the years that we’ve gathered since we…
Categories: Website Redesign | Posted: 10/21/2015
4 Simple Ways to Enhance Your Online Presence
If you are actively involved in your website’s marketing, you likely understand that there is no one method that will cover everything. In order to successfully market your website or brand you need a mix of services that might include search engine optimization (SEO), social media and blog management, paid advertisements, and email marketing. Just like your offline advertising, certain online advertising methods work best depending on your target audience and their…
Categories: Online Business Reviews | Posted: 09/30/2015
Blogging for Your Website
When did you last update your blog? If your answer is along the lines of, “I think it was 2013, but it may have been 2012,” then it’s time for you to do something about your blog, and we’ll give you two good choices of what that something should be. First, you can simply take down your blog. That’s not the ideal choice because blogging is an excellent marketing tool and a good way to keep your clients updated on all the exciting new ways in…
Categories: Updating A Blog | Posted: 08/04/2015
New & Improved SEO Offerings
As you well know, the world of Internet Marketing, including Search Engine Optimization (SEO) and Search Engine Marketing (SEM), is constantly evolving. With this in mind we’ve recently updated and improved our services. We’ve fine-tuned our offerings into 3 tiers of client programs that meet any budget that our clients have. We have also kept pricing very competitive to keep pace with the ever-changing market, and can confirm this after speaking with six firms…
Categories: SEO ROI | Posted: 06/24/2015
Marketing Your Website
You’ve built and launched a beautiful website that has everything your customers could possibly want. With all the money, time, and effort you’ve put into the new site, a stream of new clients looking for your goods or services should be a given. The Field of Dreams quote, “If you build it, they will come” resonates in your mind as you wait for the leads to roll in. But several months pass, and although you’ve received a few hits and perhaps an…
Categories: Web Marketing | Posted: 06/18/2015
Are Outdated SEO Tactics Sinking Your Website?
In the world of search engine optimization (SEO), things change quickly. What was helpful to improving site rankings just a few years ago—or even a few months ago—may not only be irrelevant today, they may actually be doing more harm than good. With Google reporting nearly 900 algorithm changes in just a single year (more than 2 per day), staying on top of these changes can become a time and resource-intensive challenge. Fortunately, only a handful of these…
Categories: User Experience | Posted: 04/28/2015
Google Cuts “AdWords Fundamentals” Exam Validity Period in Half
Having just completed updating our company’s AdWords certification last week by taking the “Search Advertising” exam, we expected to be Google AdWords certified through March 7, 2016. We were surprised to learn when we logged in this morning that we were no longer certified. We had received no notice of this certification suspension, and a brief search on the matter yielded no returns. Even the AdWords blog page and New AdWords features page were lacking…
Categories: Ppc | Posted: 03/26/2015
Google declares: a mobile presence now significant ranking factor
Customers are no longer the only ones demanding a mobile presence for your website. Following a recent post on Google’s Webmaster Central Blog, it is now clear that Google expects a mobile presence for any site that hopes to achieve top rankings. If you’ve been following our blog, or are an SEO client of ours, you know we’ve been encouraging our clients to have a user-friendly mobile presence for the past several years. And now, for the first time ever,…
Categories: Website Design | Posted: 03/04/2015
Smaller Images Equal Faster Load Times
Website page load times are important to users and search engines, alike. In both cases, loading pages faster is better—Google rankings improve, users have a better experience, and bounce rates drop. Perhaps it comes as no surprise that one way to improve page load times is to use fewer images, or use images with small file sizes. With that in mind, website development has long focused on using very few images in the actual site design (done through cascading style,…
Categories: Website Development | Posted: 02/11/2015