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3 Quick Ways to Improve your Homepage
Building a successful online presence for your business requires not only proper design, but rewarding internet marketing as well. As the internet and user behavior continuously evolves, so should your website in order to cater to the demands of your customers. Your website’s homepage is the first place to look for improvement in a website review, since more often than not this is the first place people see when they find your company. In reviewing your homepage there…
Categories: Websites | Posted: 05/16/2016
Why Security Is More Important Than You Might Think
The past couple of years have seen people becoming more concerned with how secure their information is as their lives continue on an exponential trend toward digitization. We communicate, interact, share, work, plan, and unwind through the magic of the internet. Whether you're binging the latest season of House of Cards on Netflix, or trying to finish up that spreadsheet for work, society is becoming more dependent on the internet for everyday life. As our lives leave…
Categories: Websites | Posted: 04/28/2016
Progressive Web Apps: A Great Mobile App Alternative
For those who look at this and wonder, what a Progressive Web App (PWA) is, here is the definition from Google: Progressive Web Apps are experiences that combine the best of the web and the best of apps. They are useful to users from the very first visit in a browser tab, no install required. As the user progressively builds a relationship with the App over time, it becomes more and more powerful. It loads quickly, even on flaky networks, sends relevant push notifications,…
Categories: Websites | Posted: 04/22/2016
How to Run a Successful Facebook Page For Your Business
In today’s world, a successful internet marketing plan must include a social media presence. With the variety of different avenues people can take to find you, social media is one of the best ways to promote your brand. Facebook, Twitter, Snapchat, Instagram, and LinkedIn all have their own unique audiences, and your goal is to find the best mix of platforms for your business. No matter which mix you end up choosing, it likely includes Facebook since it enjoys the…
Categories: Social Media | Posted: 04/15/2016
Audit Your Website with These Free Google Tools
You wouldn’t believe how many free resources are available that offer suggestions on how to improve your business’s website and online presence. Even if your website just recently launched, chances are there are areas for improvement, especially if you aren’t utilizing a search engine optimization (SEO) service. For those business owners who are looking for any type of edge over their competition, we’ve put together a list of some of the most useful…
Categories: Websites | Posted: 03/21/2016
5 Ways A Video Can Boost Your Search Rankings
One of the most popular websites in the world, YouTube, is one of the web’s greatest ways to consume content. YouTube boasts over 1 billion users and has an average viewing session of 40 minutes on mobile devices, so you can clearly understand why video content is so important in today’s market. Adding a video to your website has numerous benefits not only for your brand and your message, but for your website’s ranking capabilities as well.…
Categories: Websites | Posted: 02/24/2016
Let’s Make English The Official Language of Business
We often hear discussions about making English the official language of all government business in the United States. Maybe we should also think about making plain, understandable English the official language of business websites and all business writing. Businesses frequently write in jargon that’s specific to their industries, and if they’re selling to a general audience, that’s not good for sales. If I can’t understand your website’s,…
Categories: Websites | Posted: 02/15/2016
Secure that site with LetsEncrypt
You have heard about someone offering free (as in beer) website certificates (aka SSL certificates) for your website. Whoever told you this was not lying. It's actually quite true! With the revelations regarding shady dealings with intelligence agencies, law enforcement, ISP and black-hat crackers (i.e., your "cyber-thieves"), there's been an industry-wide push to secure communications. Letsencrypt.org was founded to help address some of the issues in…
Categories: Websites | Posted: 02/04/2016
Accelerated Mobile Pages (AMP) – The Next Step In Mobile Web?
With more and more website visits coming from mobile devices, speed becomes a vital piece of your website’s efficiency, even more so than with a desktop computer. Google has recognized this need for speed as mobile searches have surpassed desktop searches, and mobile usage continues to grow at a rapid rate. That’s why popularity is building for a new web technology known as Accelerated Mobile Pages or AMP HTML. Google announced the new initiative back in early…
Categories: Pagesppeed | Posted: 12/11/2015
Politeness Is Always A Virtue -- Especially For Websites
Christmas is coming, and Christmas means gifts. People will be giving, and people will be receiving. Recently, I was discussing gift-giving etiquette with some business colleagues, and it turned out to be an interesting exchange, particularly when the conversation turned to the proper etiquette of receiving a gift. Because of the hyper-sensitive attitudes of many people these days, one business owner asked how she can be sure that she won’t offend anyone with a gift…
Categories: Websites | Posted: 12/01/2015