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Changes to Google Search Results
How will it affect your business? Google announced last week that there would be another fundamental change to their search algorithm to help index new content as fast as possible. This update, called “Freshness,” will affect about 35% of all search queries. It will mostly target highly talked about news items (such as celebrity breakups and the world economy, for instance) but may also impact search queries that are broad-matched keywords such as “football.;…
Categories: Social Media | Posted: 11/06/2011
2011: Design Less Restricted
While the Internet itself is still relatively young, it changes a little bit every year. In 2010, design for mobile devices boomed, typography emphasis flourished and many other aspects of web design took leaps forward as well. But now that 2011 has come and 2012 is nearly upon us, what’s coming next? The Death of Flash Adobe Flash was once a widely used tool thanks in no small part to its easily implemented interactivity, but its best days may be behind it. HTML5 and…
Categories: Website Design | Posted: 10/21/2011
The Importance of A/B Testing
So you have a great website, traffic is good and you are receiving inquires. But what about all of the visitors who come to your website and leave without contacting you? Have you ever wondered why visitors aren’t clicking on your calls-to-action or picking up the phone to contact you? It’s tempting to think having a website with all of your information displayed will be enough to entice the user to fill out a form or pick up the phone, but this isn’t…
Categories: Internet Marketing | Posted: 10/21/2011
HTML5 Video and What it Means for You
One of my favorite parts of the new HTML5 spec is the browser based support for video and audio. Up till now, adding video (or audio) to your web page involved an annoying process involving Adobe Flash and inserting some of the ugliest code known to man into your webpage. The and tags will change all of that! The and tags operate the exact same way, and I don't want to accidentally encourage anybody to place background music (or the sounds of farm animals) on there!…
Categories: Website Design | Posted: 05/10/2011
Social Networking for Small Business
Internet Marketing through Social Networking Social Networking has become a large part of search engine optimization (“seo”). And while we’ve heard that it is important, it can be hard to understand how everything ties together. So let’s start with your website, which can be thought of as the epicenter of information about your company. When discussing link building, we are normally talking about how we can improve search results to attract visitors…
Categories: Social Media | Posted: 04/04/2011
Going Mobile
The widespread adoption of the iPhone is catapulting mobile web usage into the mainstream. According to Morgan Stanley, the adoption of the iPhone and iPod Touch is out-pacing even the early adoption rate of the desktop Internet itself. In fact, over 46 Million people in the US actively browse the mobile web each month. Surprisingly, it’s not just the early adopters that are using these devices. Morgan Stanley notes that the iPhone has had the fastest hardware user…
Categories: Mobile Web Design | Posted: 11/15/2010
Believe in Brand Building
In a tough, “all-hands-on-deck” economy, belt-tightening takes on a whole new meaning. So when some marketing person tells you branding is more important than ever, you’d be right to question their sanity. Or would you? When the economy falters, and companies go under, you’ve got a choice to make. Do you: Let your goods or services become commoditized and fight it out in the arena of lowest price wins. Shore up your marketing efforts and give…
Categories: Branding | Posted: 11/15/2010