Sharp Innovations Learning
Fueling Professional Growth and Development
SEO in 2020: Trends to Watch & Styles to Try
Last year, the SEO world saw plenty of changes – from relevant, strongly written content playing a key role in site visibility to Google’s “mobile first” indexing structure – but now it’s a new year! We’re always on the lookout for brand-new trends and ways to improve our clients’ online visibility. Today, we want to dig into some upcoming digital marketing trends for the new year, as well as a few trends that are here to stay…
Categories: Voice Control Queries | Posted: 01/17/2020
Come to the Dark Side – Dark vs. Light Mobile Design in 2019
Tired of bright designs with white backgrounds blinding you when you’re doing your late-night internet browsing or news reading? Maybe you find yourself predominantly looking at a computer screen for your job, with headaches looming by the end of the day. Either way, you’re in luck! Another evolution in digital design has started to gain steam the past couple of years and is about to explode: dark mode. Websites and mobile apps with a darker aesthetic are…
Categories: Website Design | Posted: 08/29/2019
Email Marketing is Dead - Or is It?
Email marketing is dead… Or is it? We've heard this argument before. Often it is said by those looking to explain a minimal interest in signing up for an email newsletter. Here's the truth: no one wants to sign up for your email newsletter. The truth is, "signing up" for your newsletter to "stay in touch" doesn't offer any value to your customer. Yeah. We went there. We know that was harsh, so we'll give you a minute to recover…
Categories: Marketing | Posted: 08/09/2019
What Is My Website or App Really Trying To Be?
The Internet has become integrated into everyday life and everyday business. As a result, we have found our distinctions between where to use offline and online tools to be less defined. This is more commonplace in regards to desktop vs mobile focused designs, however it also extends to our apps. We have our traditional mobile apps, instant apps are becoming more popular, hybrids apps have overtaken development cycles, and progressive web apps are transforming the web into…
Categories: Website Development | Posted: 08/05/2019
Four Reasons to Redesign Your Website this Summer
Summer is heating up, and we can think of a couple ways to enjoy it! What about a brand-new website? Redesigning your site can be a great way to create a fresh buzz about your company and even roll out some correlating promotional deals to kick off a fresh season. We love the idea of a brand-new website to bring your company out of the shadows and into the spotlight. Here are just a few reasons why summer is the absolute best time to redesign your site and say “out…
Categories: Website Redesign | Posted: 08/02/2019
Duck...Duck...Go! New Search Engine Sensation is Sweeping the Nation
Each week, you can find dozens of stories about popular websites, apps, and even search engines suffering from data breaches, selling users data, or running into other issues with their user’s privacy. With all these issues, people are looking even more closely at ways to ensure better privacy in their online lives. DuckDuckGo was founded right here in Pennsylvania in 2008, and markets itself as the search engine that actually puts your privacy first. Their mission is…
Categories: Web Security | Posted: 07/25/2019
Recognizing Online Spam Attempts
Spamming attempts are varied and plentiful through the many technological advances we use today. We utilize technology in many ways and spammers are using the same technologies to trick users into giving away money and personal information. This makes it difficult to determine what is legitimate or not. There is one saying we use in technology: “if it seems too good to be true, it probably is.” Spoofed Emails Many spammers will use emails attempting to get more…
Categories: Web Security | Posted: 05/30/2019
The Evolution of the CMS
CMS stands for Content Management System. The purpose of a CMS is to allow users to create, manage, and modify your website content. Most CMS’s also give you the ability to manage text, images, embedded video, audio, and other features of your website. It is a great way to make sure your website content stays current and fresh, and gives your users reasons to return to visit your site. Below, we’ve defined some examples of common CMS software, and for what each…
Categories: WordPress | Posted: 05/01/2019
Common Scams and Frauds - How to Avoid Them
These days, it seems like everyone’s out to take your money and various bad actors have plenty of ways to do so. Below are three of the ones we’ve seen recently ourselves and with our customers. Blackmail The emails are from the address they’re sent to, and the emails all seem to have mostly the same form: “Hi, your account is infected!” the email reads. “You probably do not know anything about me and you are most likely wondering why you&rsquo…
Categories: Web & Mobile Security | Posted: 03/29/2019
Is Your Facebook Page Transparent and Accountable?
Facebook has become a central location for most business’s advertising and marketing efforts. It’s easy to use, simple to track visibility and progress, and most people spend at least an hour a day mindlessly scrolling through their news feed. Recently, Facebook has been tightening their security in regards to what you can safely post. As a business, this is good news – you’ll see less spam in your inbox and extra-rude comments on posts will be…
Categories: Web & Mobile Security | Posted: 03/07/2019