Sharp Innovations Learning
Fueling Professional Growth and Development
Which is Better, WordPress or Drupal?
If you get a request from a client to create a new website with some basic ecommerce functionality, you generally tell them that WordPress is the best choice. As a matter of fact, most people will suggest WordPress is the solution for any client project. It’s powerful and standard, right? Well, WordPress is not always the right choice when determining which content management system (CMS) to use for your client. Drupal, in fact, may better meet your needs. While…
Categories: WordPress Or Drupal | Posted: 05/10/2021
5 Reasons Why Your Website Needs a Blog (Yes, Blogs are Worth It)
We have a lot of clients who benefit from having a blog on their website. Some provide their own articles for their website blog and some rely on our content marketing specialists to provide articles. Having a blog, though, means keeping it updated. So, is it worth having one, knowing you need to keep it fresh? We typically design new websites with a page dedicated to the company’s blog because, after years of digital marketing experience, we see the proof that blogs…
Categories: SEO | Posted: 05/04/2021
Spring Clean Your Website Using These 6 Tips
As we move into a new season in 2021, now is a good time for a thorough review of your website. Here are some quick tips to get started. If you decide you need help updating your website, schedule a free consultation with us! We love helping businesses in Lancaster and its surrounding areas keep their online presence fresh! Website Updates If your website is built on any kind of framework, be it a CMS like WordPress or a JavaScript framework like React or Vue, it is…
Categories: Websites | Posted: 04/20/2021
Why Is My WordPress Site So Slow? 3 Steps to Speed Up Your Website
If your website is taking too long to load, it could be negatively impacting your visitors' experience. This also hinders your ability to rank well in the search engines (SEO). If this describes your current frustration, you may be wondering "Why is my WordPress site so slow?" Typically, WordPress sites tend to load slowly because they do not properly utilize page caching or because the site's content is being served from a slow server. The good news is…
Categories: Why Is My Wordpress Site Slow | Posted: 04/07/2021
How to Choose the Best SEO Company
We get it. You are simply looking to improve your rankings in Google and want to pass that responsibility off to the experts in their field. Before you trust your valuable brand to just any company, we’ve compiled a list of common mistakes business owners make when selecting a digital marketing firm to handle their organic search optimization efforts. By helping you filter all the noise, you’ll be left with a list of only those firms that meet the standards…
Categories: Seo Rankinng | Posted: 03/26/2021
Is Your Online Store Development Ignoring Any of These Potential Ways to Improve Customer Experience?
EDI Ordering: Electronic Data Interchange Want to improve the way visitors interact with your online store? Check out these ways to enhance customer engagement on your site. EDI ordering can create an electronic version of order receipts and purchasing documents to create a more seamless and efficient workflow, without the need for more staffing. EDI also can reduce human errors, improve the security of sensitive customer information, lower operating costs, and greatly…
Categories: Websites | Posted: 03/11/2021
Hey Small Business Owner, You Can Do Social Media! We Offer 5 Awesome Tips to Help
We work with small business owners every day and we know how hard they work to keep their businesses running and growing. Day-to-day tasks are enough to overload you and your staff. So we understand why that October 2020 post on your Facebook page or LinkedIn profile is the most recent news you’ve shared. These 5 tips will make social media a possibility. If these still don’t convince you to get posting, then we encourage you to give us a call. We have tiered…
Categories: Using Facebook For Business | Posted: 03/03/2021
7 Web Development Tools We Love [and Why]
All web developers collect tools along the way that enhance their abilities to create super websites. These tools can also save time. At Sharp, financial stewardship is one of our core values and one of the reasons web developer Peter Stevenson uses development tools. He shares seven web development tools that are among his favorites and explains why they are included in his web dev “toolbox.” These help him work smarter and not harder. Four of these tools aid…
Categories: Websites | Posted: 02/18/2021
Web Design: Out With the Old; In With the Neu
One of the most exciting aspects of web design, and design in general, is its ever-evolving nature. Sometimes best practices subtly refine over time, others see drastic changes to style and implementation. Throughout the ‘90s and early 2000s, while the internet was bursting at the seams with new websites, services, and entirely new devices like the iPhone, the go-to design style was Skeuomorphism. This refers to digital interfaces that mimic physical ones that people…
Categories: Websites | Posted: 02/10/2021
Great Photography is Crucial to Your Brand
There’s an old saying, “You can’t judge a book by its cover.” It’s the notion that there is more to the story than what you see on the cover. There is a lot of truth to that. However, being able to make a good first impression has a lot of power behind it. Photographs are often the first-noticed way in which businesses convey their brand, culture, mission, etc. Whether used as visual elements on digital platforms, like your website or social,…
Categories: Website Design | Posted: 01/29/2021