Sharp Innovations Learning
Fueling Professional Growth and Development
UX Design for Integrated Mediums: Seamless User Experiences for Web and Mobile Platforms
User experience (UX) design is critical for creating websites and mobile applications that users will enjoy using. A good UX design makes it easy for users to find the information or content they need, while also providing a pleasurable experience. A bad UX design, on the other hand, can frustrate and even alienate users, leading them to abandon your website or app altogether. Integrated mediums are those that allow users to access content across multiple platforms,…
Categories: Websites | Posted: 08/26/2022
Riding the Wave of New Trends in Digital Marketing
It's no secret that the digital marketing landscape is constantly evolving. As new technologies and platforms emerge, businesses must adapt their strategies to stay ahead of the curve. As a deeply dedicated company of internet specialists who provide the very best in digital marketing services, Sharp Innovations is devoted to forecasting new trends and helping our clients ride that wave to success. Here we will explore some of the latest trends in digital marketing and…
Categories: SEO | Posted: 07/27/2022
Call to Action Button Examples: Make Sure They Fit Your Brand
Calls to Action, or CTAs, are the short phrases that encourage site visitors or an ad audience to take action. They often appear as “buttons” on a site page or on a digital ad but can also appear as highlighted words with links attached. A good CTA button doesn’t create any sort of confusion. It’s important to keep a CTA as short as possible. But it also needs to convey to the user that there is low risk and some reward involved in clicking it.,…
Categories: News | Posted: 02/09/2022
Why Brand Management is Important (and How to Get Started)
At a minimum, your brand is a visual identity of your corporation or organization. Ideally, it invokes an awareness of what differentiates your business from your competitors. Successful brand management involves a strategic plan that forms, maintains, and elevates your brand. It recognizes that your brand is an asset that requires consistency and should quickly convey positive messaging to your consumers. Brands are a means of differentiating a company’s products and…
Categories: Branding | Posted: 01/18/2022
Create Your Own Intranet, Employee Portal, and Other Internal Tools
Many businesses benefit from having some form of portal that gives their employees, customers, or both quick access to information and resources once they log in. Some out-of-the-box solutions work for many businesses but getting a solution tailored to your exact needs, along with the flexibility to grow, is ideal. Thanks to technologies like Progressive Web Apps (PWAs), Sharp Innovations can help your business identify how an intranet or employee portal can eliminate,…
Categories: Security | Posted: 12/21/2021
eCommerce Marketing Tips for After the Holidays
When the Christmas season ends this year, don’t rest on your laurels until Valentine’s Day before you start strategizing eCommerce sales and promotions. Immediately after Christmas (even before!), consider using some of these post-holiday eCommerce strategies to get the most out of online sales opportunities. Post-holiday sales can be yours if you strike quickly and meet consumers where their shopping cart “sat,” or where their loved ones came up.…
Categories: Digital Marketing | Posted: 12/15/2021
How To Integrate PayPal Into My Website (WordPress, Wix, and Others)
Most people have a PayPal account these days, so offering the option on your site to checkout using PayPal could help make your potential customers feel safe and comfortable making a purchase on your website. But a question we get asked a lot is, "How can I integrate PayPal into my website?" You can integrate PayPal into your website by adding a single button or by integrating it with a shopping cart. Which method you choose depends on what you're selling and…
Categories: Web & Mobile Security | Posted: 11/18/2021
How To Get Customers To Leave Google Reviews With 5 Star Ratings ⭐⭐⭐⭐⭐
It's truly surprising how many businesses have a large base of raving, happy clients but also have almost no reviews on Google or elsewhere online (or worse yet, they have 1-star reviews that do not represent the business accurately). If this sounds like your business, you're not alone. And there's hope! There are plenty of ways to improve your online reputation and get a steady stream of new 5-star reviews on a consistent basis. But how? In a nutshell, here'…
Categories: SEO | Posted: 11/05/2021
How To Promote My New Website (3 Easy, Must-Do Actions)
No matter how much money you’ve spent on launching a new website, don’t expect it to be noticed without at least a little effort in promoting it. By capitalizing on your email, engaging employees, and embracing search engine optimization, you can better ensure that your new site gets seen. While these simple actions are a priority, there are additional ways to get your new website noticed. With a free consultation, we can dive into website promotion in more.…
Categories: Websites | Posted: 10/19/2021
The Real Cost of Search Engine Optimization (SEO)
*Updated May 2025 A question we get frequently here at Sharp Innovations is “how much does SEO cost?” If you’re planning your 2025 budget and want to consider adding search engine optimization services or dedicating more resources to your digital marketing efforts, but aren’t sure where to start, we took some time to pull some industry data to help you plan. As with any service-based cost, pricing can range drastically along with the actual service.…
Categories: SEO Cost | Posted: 09/29/2021