Sharp Innovations Learning
Fueling Professional Growth and Development
What is Website Accessibility and the WCAG? [Answered]
We believe everyone should have equal opportunity! The Department of Justice (DOJ) published the Americans with Disabilities Act (ADA) Standards for Accessible Design in September 2010. These standards state that all electronic and information technology must be accessible to people with disabilities. (https://interactiveaccessibility.com/services/ada-compliance) What & Why? The ADA and Your Website The Americans with Disabilities Act requirements are for commercial and…
Categories: Website Design | Posted: 09/20/2021
Start Your Holiday Marketing Campaigns Now
It might seem too soon to be marketing your holiday offers to existing and potential clients, but it’s not! The National Retail Federation reports that about 40 percent of consumers start their holiday shopping before Halloween. If you’re seeing holiday displays in local brick-and-mortar stores, it’s a sure sign that your holiday digital marketing should be in full swing. Make the most of Black Friday, Cyber Monday, and the Christmas season in general by…
Categories: Internet Marketing | Posted: 09/02/2021
Geofencing vs Geotargeting Compared - Which One Do You Need?
Many of our clients serve their customers and clients in a specific geographic area, such as construction contractors, stores, restaurants, and more. So a question we've been getting asked a lot recently is, "What is geofencing vs geotargeting?" Geofencing typically refers to detecting a person's geographic location and then serving them ads or services while they are in that location or after they leave. Geotargeting typically refers to advertising to…
Categories: Ppc | Posted: 08/23/2021
You're Making Marketing Way Harder Than It Needs To Be
We work with clients in dozens of industries and have noticed some commonalities over the years regarding their in-house marketing approaches. Business owners tend to make marketing more complex than it needs to be. Here are common ways marketing strategies can get off-course. You’re not clear about who your core customer really is What's your game plan? Are you making marketing much harder than it needs to be? Or, alternatively, you’re trying to be…
Categories: Tips For Entrepreneurs | Posted: 08/05/2021
How to Copy a WordPress Site from One Domain to Another
A common need among WordPress sites is changing the site URL or domain name while maintaining the website itself. Whether you’re rebranding or want to make a staging (beta) version of your website to test changes, this is a helpful tool to have. Several things that need to happen to successfully move a WordPress site to another domain name, and various ways to accomplish them. There are a variety of free plugins available that take care of nearly all the heavy,…
Categories: WordPress Site | Posted: 07/26/2021
How Often Should Businesses Post on Social Media?
Businesses can use social media to increase brand awareness, engage customers, find new customers, boost their website traffic, capture leads, gather emails, and enhance customer relations. You likely already know the benefits, but now you’re wondering “How often should businesses post on social media?” We recommend you post at least 3 times a week and ideally once per day, but that can vary depending on your business, your audience, and which social…
Categories: Social Media Marketing | Posted: 07/12/2021
How to Create a Business Logo
When you create a business logo, you need to keep certain things first in mind. What do you want your logo to convey? Will it represent your product/mission/service? Is the design potentially memorable and timeless? There should be a lot of discussion and research involved before a business determines its logo. There’s no need to be literal in its depiction, but you do want to keep it simple. Here are some key questions to consider when creating your business logo. …
Categories: News | Posted: 07/01/2021
Why Is My Website Being Redirected To Another Site? Here's How To Fix It
Whether you sell products on your website or get leads for local service work, having your site hacked and "down" for even a couple of hours can have a big financial impact on your business. So if you've noticed that your site is redirecting to another site, it's important to take action right away to get it resolved. But before we get into the "how" let's address the "why." Here's why your website is being redirected to…
Categories: Website Redirects | Posted: 06/18/2021
Why Doesn't My Business Show Up On Google Maps? Here's Exactly How To Fix It
If you offer a product or service to customers who live close to your office or store, then getting visibility through Google Maps is an important step in getting more customers. But if you've noticed that none of your customers are saying that they found you on Google Maps, you may be wondering, "Why doesn't my business show up on Google Maps?" If your business does not show up at all in Google Maps, this is likely because your business listing is not…
Categories: Digital Marketing, Internet Marketing, SEO | Posted: 06/10/2021
How to Get Your Website to Rank Higher on Google | Free Tools and Tips
Getting our clients’ websites to rank higher on Google, Bing, and other search engines is a big part of our job at Sharp Innovations. Our digital marketing firm has a lot of insight, experience, and digital tools dedicated to helping small businesses achieve better SERP. But if you’re a small-business owner whose budget is too small to pay for professional digital marketing services, there are a few tools you can use to help get your website to rank higher,…
Categories: Websites | Posted: 06/01/2021