Rodney Hoover
@rhoover
Rodney Hoover
- 08/08/2025
3 Quick Ways to Improve your Homepage
Building a successful online presence for your business requires not only proper design, but rewarding internet marketing as well. As the internet and user behavior continuously evolves, so should your website in order to cater to the demands of your customers. Your website’s homepage is the first place to look for improvement in a website review, since more often than not this is the first place people see when they find your company. In reviewing your homepage there…
Categories: Websites | Authored by: Rodney Hoover | Posted: 05/16/2016
How to Run a Successful Facebook Page For Your Business
In today’s world, a successful internet marketing plan must include a social media presence. With the variety of different avenues people can take to find you, social media is one of the best ways to promote your brand. Facebook, Twitter, Snapchat, Instagram, and LinkedIn all have their own unique audiences, and your goal is to find the best mix of platforms for your business. No matter which mix you end up choosing, it likely includes Facebook since it enjoys the…
Categories: Social Media | Authored by: Rodney Hoover | Posted: 04/15/2016
Audit Your Website with These Free Google Tools
You wouldn’t believe how many free resources are available that offer suggestions on how to improve your business’s website and online presence. Even if your website just recently launched, chances are there are areas for improvement, especially if you aren’t utilizing a search engine optimization (SEO) service. For those business owners who are looking for any type of edge over their competition, we’ve put together a list of some of the most useful…
Categories: Websites | Authored by: Rodney Hoover | Posted: 03/21/2016
5 Ways A Video Can Boost Your Search Rankings
One of the most popular websites in the world, YouTube, is one of the web’s greatest ways to consume content. YouTube boasts over 1 billion users and has an average viewing session of 40 minutes on mobile devices, so you can clearly understand why video content is so important in today’s market. Adding a video to your website has numerous benefits not only for your brand and your message, but for your website’s ranking capabilities as well.…
Categories: Websites | Authored by: Rodney Hoover | Posted: 02/24/2016
Accelerated Mobile Pages (AMP) – The Next Step In Mobile Web?
With more and more website visits coming from mobile devices, speed becomes a vital piece of your website’s efficiency, even more so than with a desktop computer. Google has recognized this need for speed as mobile searches have surpassed desktop searches, and mobile usage continues to grow at a rapid rate. That’s why popularity is building for a new web technology known as Accelerated Mobile Pages or AMP HTML. Google announced the new initiative back in early…
Categories: Pagesppeed | Authored by: Rodney Hoover | Posted: 12/11/2015
4 Simple Ways to Enhance Your Online Presence
If you are actively involved in your website’s marketing, you likely understand that there is no one method that will cover everything. In order to successfully market your website or brand you need a mix of services that might include search engine optimization (SEO), social media and blog management, paid advertisements, and email marketing. Just like your offline advertising, certain online advertising methods work best depending on your target audience and their…
Categories: Online Business Reviews | Authored by: Rodney Hoover | Posted: 09/30/2015
Marketing Your Website
You’ve built and launched a beautiful website that has everything your customers could possibly want. With all the money, time, and effort you’ve put into the new site, a stream of new clients looking for your goods or services should be a given. The Field of Dreams quote, “If you build it, they will come” resonates in your mind as you wait for the leads to roll in. But several months pass, and although you’ve received a few hits and perhaps an…
Categories: Web Marketing | Authored by: Rodney Hoover | Posted: 06/18/2015
Are Outdated SEO Tactics Sinking Your Website?
In the world of search engine optimization (SEO), things change quickly. What was helpful to improving site rankings just a few years ago—or even a few months ago—may not only be irrelevant today, they may actually be doing more harm than good. With Google reporting nearly 900 algorithm changes in just a single year (more than 2 per day), staying on top of these changes can become a time and resource-intensive challenge. Fortunately, only a handful of these…
Categories: User Experience | Authored by: Rodney Hoover | Posted: 04/28/2015
Google Cuts “AdWords Fundamentals” Exam Validity Period in Half
Having just completed updating our company’s AdWords certification last week by taking the “Search Advertising” exam, we expected to be Google AdWords certified through March 7, 2016. We were surprised to learn when we logged in this morning that we were no longer certified. We had received no notice of this certification suspension, and a brief search on the matter yielded no returns. Even the AdWords blog page and New AdWords features page were lacking…
Categories: Ppc | Authored by: Rodney Hoover | Posted: 03/26/2015
Google declares: a mobile presence now significant ranking factor
Customers are no longer the only ones demanding a mobile presence for your website. Following a recent post on Google’s Webmaster Central Blog, it is now clear that Google expects a mobile presence for any site that hopes to achieve top rankings. If you’ve been following our blog, or are an SEO client of ours, you know we’ve been encouraging our clients to have a user-friendly mobile presence for the past several years. And now, for the first time ever,…
Categories: Website Design | Authored by: Rodney Hoover | Posted: 03/04/2015