Rodney Hoover
@rhoover
Rodney Hoover
- 08/08/2025
Practical Tips for Small Business SEO – Help Your Small Business Stand Out
SEO - WHAT YOU NEED TO KNOW Key Takeaways: Small Business SEO is essential for driving organic traffic at a low cost. Local SEO and keyword optimization are particularly effective for small, local businesses. Avoid common mistakes like neglecting content updates or keyword stuffing. Track performance through tools like Google Analytics and adjust your strategy based on data insights. Search Engine Optimization (SEO) is the backbone of online visibility. For small,…
Categories: SEO Tips | Authored by: Rodney Hoover | Posted: 06/01/2025
How Much Do Google Ads Cost?
How much do Google Ads cost? Answer: It really all depends on how much you’re willing to spend. Google Ads costs are built around the concept of “minimum/maximum monthly ad spend.” They tend to start at around $100/month Google Ads costs can range from $100 to $10,000 per month, with an average cost per click (CPC) between $0.11 and $0.50. The exact cost depends on several factors, including your industry, target keywords, and bidding strategies. With…
Categories: Paid Ad Services | Authored by: Rodney Hoover | Posted: 10/01/2024
How to Check a Google Ranking of Your Website – 3 Free Tools Any Business Owner Can Use + 5 Paid Options (for Best Results)
In today's digital age, having an online presence is necessary for businesses to survive and thrive. A crucial factor in maintaining your online presence is knowing where your website stands in Google's search results. Knowing your page ranking can help you to identify areas for improvement, track your progress, and ultimately increase your online visibility. But how can you check your page ranking in Google? Checking what keywords a site is ranking for in Google…
Categories: Websites | Authored by: Rodney Hoover | Posted: 04/28/2023
The Real Cost of Search Engine Optimization (SEO)
*Updated May 2025 A question we get frequently here at Sharp Innovations is “how much does SEO cost?” If you’re planning your 2025 budget and want to consider adding search engine optimization services or dedicating more resources to your digital marketing efforts, but aren’t sure where to start, we took some time to pull some industry data to help you plan. As with any service-based cost, pricing can range drastically along with the actual service.…
Categories: SEO Cost | Authored by: Rodney Hoover | Posted: 09/29/2021
How to Choose the Best SEO Company
We get it. You are simply looking to improve your rankings in Google and want to pass that responsibility off to the experts in their field. Before you trust your valuable brand to just any company, we’ve compiled a list of common mistakes business owners make when selecting a digital marketing firm to handle their organic search optimization efforts. By helping you filter all the noise, you’ll be left with a list of only those firms that meet the standards…
Categories: Seo Rankinng | Authored by: Rodney Hoover | Posted: 03/26/2021
Useful Website Metrics & What They Mean
Have you ever received a traffic report for your website or logged in and poked around Google Analytics? Felt overwhelmed by all the information at your fingertips? One of the greatest benefits of digital marketing is the ability to track nearly everything, from pageviews and time spent on a page, to video plays and site-visitor origin. This can also be a bit exhausting for those who are not familiar with what all those metrics mean and whether they show improvement,,…
Categories: Websites | Authored by: Rodney Hoover | Posted: 10/01/2020
Important COVID-19 Update
We've Deemed Our Customers as Essential By now you’ve likely heard Governor Tom Wolf strongly urging PA residents to close all nonessential businesses in the state for at least two weeks due to the coronavirus pandemic. If you’re a client of ours from another state, you can learn more about the coronavirus quarantine here. Although Sharp Innovations qualifies as an essential business, we will be out-of-office for the duration of the quarantine to ensure the…
Categories: Tom Wolf | Authored by: Rodney Hoover | Posted: 03/17/2020
Duck...Duck...Go! New Search Engine Sensation is Sweeping the Nation
Each week, you can find dozens of stories about popular websites, apps, and even search engines suffering from data breaches, selling users data, or running into other issues with their user’s privacy. With all these issues, people are looking even more closely at ways to ensure better privacy in their online lives. DuckDuckGo was founded right here in Pennsylvania in 2008, and markets itself as the search engine that actually puts your privacy first. Their mission is…
Categories: Web Security | Authored by: Rodney Hoover | Posted: 07/25/2019
2018 in Review
2018 was a big year for the Sharp Innovations team! We look back at some of the highlights of the last year and thank you all for being a part of our exciting trajectory toward the future. Perhaps the most exciting news of 2018 for us was finally obtaining a certification we've been working toward for quite some time. Rewarded for an effort that stretched over three years, we completed the process to become GSA certified. This allows us to work with all government,…
Categories: Websites | Authored by: Rodney Hoover | Posted: 01/30/2019
Here Are 3 Actionable Items to Improve Your SEO Results in 2018
If you’re planning your marketing strategy for the New Year and haven’t thought about your digital presence, now is the time! 2017 saw a number of important changes as search engines such as Google and Bing have continued to evolve in an attempt to deliver the best results for web users. By keeping up with and adapting to these changes, you can help ensure that your website is making the biggest impact and delivering the best returns from search engines for your.…
Categories: Websites | Authored by: Rodney Hoover | Posted: 12/21/2017