Rodney Hoover
@rhoover
Rodney Hoover
- 08/08/2025
Get Those Business-Building Google Reviews!
One of the simplest ways to improve your online marketing presence is establishing a business listing on Google and Bing. But just having a presence isn’t enough. To benefit fully, you must make your presence a hard-working member of your marketing team. Too often we find that businesses fail to take the extra few moments to fully detail their profiles. By adding several set of photos (inside, outside, team, at work, etc), business hours, a 360-degree virtual tour,…
Categories: Websites | Authored by: Rodney Hoover | Posted: 10/06/2017
It’s Time for Your SEO Audit
Your website should be hard at work driving targeted traffic and leads to help complete all the goals that you had when you created the site. Whatever your goals may be, and even if you currently have or have had in the past signed up for search engine optimization (SEO) services with another internet marketing firm, it may be wise to perform an SEO audit. But first, don’t let the word “audit” scare you. We’re not the IRS, and an SEO audit is…
Categories: Websites | Authored by: Rodney Hoover | Posted: 08/31/2017
5 Reasons to Think Mobile-First
It wasn’t too long ago that your website only required you to think about how it would display on desktop computers. In today’s world, if you aren’t thinking about mobile and tablet devices, as well, you are likely ignoring the majority of your visitors’ preferred method of interacting with your web content. That’s because as many as 60% of all internet searches now take place on mobile devices. So, now is the time to start thinking about your…
Categories: Websites | Authored by: Rodney Hoover | Posted: 07/26/2017
Google Launches Mobile Sites Certification
A mobile-first mindset is a must when developing websites in today’s world. With the majority of mobile searches now taking place on mobile devices, it only benefits you to cater to your customers’ preferred way of accessing your website. Search engines have already adapted to the change by promoting things like Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP), and Google is even offering a Mobile Sites certification for developers to earn…
Categories: Websites | Authored by: Rodney Hoover | Posted: 04/07/2017
Hacked Websites on the Rise – What You Can Do to Protect Your Website
Google recently reported on their Webmaster Central Blog that they saw a 32% increase in hacked websites in 2016, in comparison to 2015, and even more unfortunate for webmasters was that Google expects the upward trend to continue. If this worries you, it should, especially when your website can be penalized for hacked content and either be demoted or completely dropped from the search results pages. An ounce of prevention is worth a pound of cure. – Ben Franklin The…
Categories: WordPress | Authored by: Rodney Hoover | Posted: 03/23/2017
Making SEM Work For Our Clients - A Tier 2 Case Study of the Chemical Concepts Campaign
If you’ve ever sat down for one of our free website design or internet marketing consultations, you already know that we do things a bit differently here at Sharp Innovations. We want to understand your business inside and out, and we look to identify your goals, the target audience, potential hardships and more before we dive into your new website or internet marketing project. In an effort to cater to the ever-changing digital landscape, we previously launched a three…
Categories: Websites | Authored by: Rodney Hoover | Posted: 02/27/2017
How To Update Your Business Listing Holiday Hours
Updated for 2021* The holidays are upon us, and it’s time to make sure all your ducks are in a row whether your business takes a holiday break or you’re open for business as usual. Many customers will wonder if your holiday hours will be different from your regular hours, and it’s good business etiquette to show your special holiday hours if you’ll be having them. If you were greeted with a helpful reminder from Google to update your holiday hours,…
Categories: Internet Marketing | Authored by: Rodney Hoover | Posted: 12/21/2016
Top 3 SEO Insights You Need to Know for 2017
Even if you know nothing about how search engines arrange the results when you conduct a search, you’ve probably at one time or other experienced results that are constantly in flux. As Google, Bing and other search engines work to provide you with the best match to your query, the search engines are constantly getting tweaked. With many businesses now planning their budgets for 2017, we thought it would be helpful to show you the directions where the search engines…
Categories: Websites | Authored by: Rodney Hoover | Posted: 10/28/2016
Take Heart, Google Penguin is Near *Update* It's here!
The long-awaited Google Penguin 4.0 seems to finally be reaching its launching point. Recent discussions with the Google team have revealed that they’ve been working on a launch announcement, and a date has been set to go live. Unfortunately they’re keeping the exact release date hidden from the public, since previous targets failed to hit the mark and frustrated webmasters. What is Google Penguin? Google Penguin is Google’s attempt to prevent artificially…
Categories: Websites | Authored by: Rodney Hoover | Posted: 09/20/2016
How To Set Up Google Experiments
Testing the landing pages on your website can have a profound impact on your business’s bottom line. Through small changes in text, design, and layouts, you can drastically improve the amount of time that visitors stay on a page, conversions, sales, or any other important area for your business. One of the great things about using Google Analytics is how simple it is to jump right in and start experimenting yourself. In this blog we’ll walk you through setting…
Categories: Websites | Authored by: Rodney Hoover | Posted: 08/08/2016