Rodney Hoover
@rhoover
Rodney Hoover
- 08/08/2025
90% of Searches Affected by Google “Hummingbird”
Google made a huge change last week that is not only the largest since 2009, but the change also affects at least 90% of all searches. Unlike previous Penguin and Panda releases that just updated or enhanced the current search algorithm, the new Hummingbird launch brought the release of a brand new search algorithm. This means if you own a website, you were most likely affected by this change, and should probably reevaluate your internet marketing strategy to move beyond…
Categories: SEO | Authored by: Rodney Hoover | Posted: 10/04/2013
Brand Posting on Facebook
You risk hurting your business by not taking advantage of social media. Not only are you missing an opportunity to connect with the people who spend a significant amount of their free time browsing Facebook, Twitter, or a number of other social outfits (which is a majority of them), but you are also jeopardizing SEO efforts with your website. Even if you don’t realize it, social factors are becoming more and more tied into your Google, Bing, and Yahoo rankings, and by…
Categories: Social Media | Authored by: Rodney Hoover | Posted: 09/03/2013
How to Choose a Domain Name
Clients often ask us “What name should I use for my website?” It sounds like an easy question, but there are actually a number of variables to consider before you rush to secure your new domain name with a re-seller. Here are five considerations to take into account when choosing your own URL: 1. Length of the URL Often, choosing a short name for your URL (website address) is the best way to go, especially if the name is directly linked to who…
Categories: Internet Marketing | Authored by: Rodney Hoover | Posted: 08/16/2013
Why a "Super-phonebook" SEO Program may not be your Best Investment
If you are looking to join the millions of others committing money to online marketing, you probably have given thought to the large “Super-phonebook” companies that claim to be the best choice for your online marketing needs. Before you start spending money or make a commitment, there is a lot of information—and some misinformation—of which you should be mindful. There is no shortage of horror stories floating out there in cyberspace about why…
Categories: Superp-phonebook | Authored by: Rodney Hoover | Posted: 08/09/2013
Smart Phones vs. the Personal Computer
According to data collected by online search giant Google, more consumers in each of five key global markets now have an Internet-capable mobile device than have a desktop or laptop computer. In the United States, the difference is creeping toward 10% more (76% to 68%), although consumers still report accessing the Internet on multiple types of devices. Still, Morgan Stanley analyst Mary Meeker believes that, “Within the next five years, more users will connect to the…
Categories: Website Design | Authored by: Rodney Hoover | Posted: 03/08/2012