Portfolio: Elizabethtown Flooring
Elizabethtown Flooring
Concept
Elizabethtown Flooring wanted a full website reboot, starting with a fresh WordPress CMS installation to add better functionality and versatility, plus greater visual appeal while maintaining a fully responsive design. Along with numerous updates and a new strategy in forward-thinking SEO, they also sought a fresh new approach for overall site Branding, including an extensive Logo redesign.
Solution
We designed and constructed a modern, stylish, state-of-the-art website from the ground up that is welcoming, informative, and easily navigable. This included developing the precise look, innovative features, and advanced functionality required. We built the site to load quickly and be easy to navigate, helping visitors find what they need without frustration. We seamlessly integrated the latest web technology with strategic, targeted design to create an attractive and inviting visual environment that showcases the client’s services and inspiring community mission.
To drive highly qualified traffic to this simple yet powerful new web destination, our SEO team aggressively expanded content around core local services and interior design trends. Furthermore, we structured the site architecture to ensure Elizabethtown Flooring is prominently featured when modern homeowners use emerging AI search assistants to curate their home renovation plans.
Digital Marketing Results
| 2025 vs 2026 | |
|---|---|
| Traffic Quality (Conversion Rate) | 51% Lift in Organic Lead Conversion Rate |
| Local Search Dominance | 46% Growth in "Near Me" Flooring Impressions |
| Core Flooring Service Visibility | 21% Increase in Core Installation Impressions |
| Regional Search Reach | Brand-New Service Area Pipeline (Lancaster, Hershey, etc.) |
| AI-Driven Traffic Pipeline | First-Ever AI-Assisted Consultation Requests |
Time Frame: 4 Months
Categories: CMS, Design & Development, Responsive, SEO, Identity, Mobile, Analytics, Blog Management, Business to Consumer "B2C", Case Study, Business to Business "B2B", Copywriting, Digital Marketing, Schema.org
Markets: Home Services
Technologies: WordPress
