Market: Home Services
Now more than ever, home service companies can compete on a large scale to grow their business and thrive.
The challenge is getting your home service skills in front of customers, building leads, and answering service calls while running your business. Digital marketing can help attract and engage customers seeking home services within their service area.
Home service business owners need to be mobile-friendly and take advantage of local search. Customers are now using Google Assistant via voice search to find the local service companies they need near them. Convenience is a huge motivator. Through local search, your home service can meet customers where they are and right at their moment of need or interest. When local search is paired with SEO, Pay Per Click, a relevant and useful website, lead nurturing, customer review programs, and other digital marketing strategies, you set up your home service business for growth and longevity.
As one of our test pilots for our Sharper Edge platform, Alliance Custom Cabinetry was looking to build and expand their outreach to new business and client opportunities. Within the first two months alone, we were able to bring in over 20 qualified leads who were able to discuss projects and pricing as they worked through the last few steps of the sales funnel.