Portfolio: Trailblaze Communications
Trailblaze Communications
- Comprehensive site redesign
- Content creation & optimization
- CMS implementation for easy updates
Concept
The rebrand from Gillies & Zaiser to Trailblaze Communications represented more than a name change—it was a shift in how the company presented its identity, services, and value to its audience. The website needed to clearly establish Trailblaze Communications as a modern, premium brand while maintaining continuity for existing clients familiar with Gillies & Zaiser.
Solution
This required a complete refresh of the site’s content to align with the new brand voice, messaging, and positioning, ensuring that services were clearly defined and communicated with greater clarity. New imagery was introduced to better reflect the brand’s personality and to visually support its focus on storytelling, travel, and tourism, using large, high-impact visuals to create an immediate impression. Updated functionality and a modern, responsive layout were also essential to improve usability, streamline navigation, and support future growth, resulting in a website that fully embodied the Trailblaze Communications brand and its forward-looking vision.
Categories: CMS, Design & Development, Dynamic, Analytics, Responsive, Business to Business "B2B"
Markets: Staffing & Professional Services
