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Portfolio: Elite Edge

Elite Edge

  • Web Design & Homepage Animation
  • Content Coordination
  • Custom WordPress Theme


Elite Edge was a new business in need of a website and online identity. Their team of former professional and division one college players and athletes have a variety of team-based and individual training services for hockey, general fitness, and mental wellness. Sharp Innovations was excited for the opportunity to help jump-start this new business venture, writing all new content and creating a modern, fitness-oriented design focused on attracting new members.


Sharp Innovations created an edgy, custom WordPress theme to allow the Elite Edge team to login to the website's admin back-end and make updates themselves, including adding pages. The team worked in cojunction with Elite Edge to write new content, clearly explaining the goals of Elite Edge and their different types of training options and camps, emphasizing ease of booking and getting in touch. The project took approximately 3 months from start to finish - a rapid development thanks to the client's responsiveness! They are up-and-running with their new business venture now and are very happy with the final results.

Categories: CMS, Design & Development, Responsive, Business to Consumer "B2C", Business to Business "B2B", Copywriting

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