Portfolio: Cupolas Direct
Cupolas Direct
- Site speed optimizations
- Homepage redesign
- Expansion of product customization options
- Blog and social media management
- Comprehensive Magento version upgrade
- E-commerce
Concept
Cupolas Direct received little organic traffic and was looking to take the search results to match their saturation on the paid side. This could help save costs and position them as a long-term player in the space.
Solution
Cupolas Direct’s website was not user-friendly and suffered from lack of organic optimization efforts. The digital marketing and programming teams at Sharp Innovations quickly transformed their website into a much more user-friendly version, via speed optimizations, layout changes to emphasize desired actions, along with category and product optimizations to help better showcase their product. Previously unused product options were added to allow for more custom purchases at higher ROI. A version upgrade to their severely outdated Magento CMS was also needed, and this massive undertaking helped bring a more secure version of their website to life alongside an overall website update. These updates not only improved the look, but the function as well. Cupolas saw their desired saturation on the organic side, with help from our blogging and social media management services. Referrals from social increased 189% in one year. Online invoiced sales also increased 13%.
Internet Marketing
| INCREASE FROM YEAR 1 TO YEAR 5 | |
|---|---|
| Traffic | 63,572 (54%) |
| Organic Referrals | 45,982 (187%) |
| Social Referrals | 344 (72%) |
| Conversions | 785 (83%) |
| Sales Totals | 91% (Over 1 million dollars in growth) |
| 1st Page Keywords | 257 (476%) |
| Total Keywords | 1377 (235%) |
Time Frame: 5 Years
Categories: Digital Marketing, SEO, Social, Schema.org, Blog Management, Analytics, Dynamic, E-Commerce, CMS
Markets: Retail & Wholesale E-Commerce
