Market: Equipment & Material Handling
Those in the equipment and material handling industry often need to appeal to a global market, yet may require specific geo-targeted, regional B2B efforts instead.
Our marketing professionals can position Equipment and Material Handling businesses as experts in their line of work whether the target audience is worldwide or highly localized.
Having a clear vision and goals for your equipment and material handling business is the first step in capturing your target audience. Through active listening and in-depth understanding, we can help you determine your geographic markets and discover complementary industries that can help expand your potential leads. We can help your company build authority and credibility in the equipment and material handling industry.
A local heavy equipment supply company needed to establish itself as a one-stop source for sales, rentals, and service and emphasize its tie to the local community. Through SEO, helpful monthly content creation, social media engagement and integration, and PPC promotional advertising, Eagle Power & Equipment experienced a 93% increase in conversions in one year. Their site traffic and organic referrals increased as well.
We helped one of the largest sling manufacturers in North America improve its website and material handling product database. Additionally, we created a robust content marketing plan as well as a custom app that helps drive even more leads by matching their customers’ specs with the appropriately sized product to select. In one year, traffic to its site increased by 10% and social referrals increased 53%.